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Social Media Marketing: How to Create a Dynamic Website Hub to Boost Your Brand

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Abigail Fisher
Abigail Fisher

This document discusses how websites can add marketing value to businesses in the age of social media. It notes that websites are now dynamic hubs that are integrated with social media tools to both push content out and pull traffic in. The new communications model is many-to-many rather than one-to-many. Great content that is shareable on social media is key to getting noticed and building social capital and engagement. Blogging, linking to other sites, and social media activity can help boost a site's search rankings. Creating a dynamic website hub with social media elements and search optimization is recommended.

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how your website can add marketing value to your business… … in the age of Social Media By Abigail Fisher & Rick Gann
website = brand portal ,[object Object],[object Object],[object Object]
then… ,[object Object],[object Object],[object Object],[object Object]
today… ,[object Object],[object Object],[object Object],[object Object],[object Object]
new communications model ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
stats ,[object Object],[object Object],[object Object],[object Object],[object Object],Source: http://thefuturebuzz.com/2009/07/10/future-marketing-trends/
marketplace drivers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
content is king ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Adam Singer, "10 Reasons Why Social is Your Future SEO Strategy"
popular social media apps Increase the sharability factor to get noticed                                                                              Word Press                 
results are measurable ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
blogging for ranking ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Adwords or Keywords? paid vs. organic search: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
free stuff ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
basic costs ,[object Object],[object Object],[object Object],[object Object],[object Object]
be dynamic ,[object Object],[object Object],[object Object],[object Object],[object Object]
resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Social Media Marketing: How to Create a Dynamic Website Hub to Boost Your Brand

  • 1. how your website can add marketing value to your business… … in the age of Social Media By Abigail Fisher & Rick Gann
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  • 9. popular social media apps Increase the sharability factor to get noticed                                                                              Word Press                 
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Editor's Notes

  1. Btw, not just for kids: media age: FB = 26, LI=40, Twitter=31 http://www.youtube.com/watch?v=fVXKI506w-E
  2. Start with a blog, Twitter, Linked In, FB biz, etc the more you publish the more you can share…then the more you get noticed by Search Engines
  3. Google Analytics programmed into your site - measure site performance, click thru’s conversion rates drop offs SEO - optimize site to be found by Google search Social media engagement is measurable