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Social Media 101<br />Enda Flynn – Microsoft Ireland <br />enda@microsoft.com<br />@endaflynn<br />
What is Social Media & Web 2.0?<br />
Social Media Revolution<br />
Why Use Social Media<br />Low cost to enter <br />Listening tool <br />Manage and monitor your brand<br />Free competitive...
Social Media in Msft Products<br />SharePoint <br />Outlook<br />Windows Live Aggregator<br />Microsoft Tag<br />Xbox Live...
Considerations..<br />Ownership<br />Strategy<br />Defining & measuring success<br />Open forum – lack of control<br />Meg...
Where to Learn more<br />http://mashable.com/<br />Krishna De<br />Anthony Quigley (Digital Marketing Institute)<br />Iris...
Social Media 21 September 2010
Social Media 21 September 2010
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Social Media 21 September 2010

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Presentation to AIM Ireland on Social Media event 21 September 2010 by Enda Flynn Microsoft

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Social Media 21 September 2010

  1. 1. Social Media 101<br />Enda Flynn – Microsoft Ireland <br />enda@microsoft.com<br />@endaflynn<br />
  2. 2. What is Social Media & Web 2.0?<br />
  3. 3. Social Media Revolution<br />
  4. 4.
  5. 5.
  6. 6.
  7. 7.
  8. 8.
  9. 9. Why Use Social Media<br />Low cost to enter <br />Listening tool <br />Manage and monitor your brand<br />Free competitive research<br />Build brand loyalty<br />Make your customers advocates<br />Direct & fast<br />Convenient<br />Personal<br />Traffic to your company website<br />Make Connections & generate leads<br />
  10. 10.
  11. 11.
  12. 12.
  13. 13.
  14. 14.
  15. 15. Social Media in Msft Products<br />SharePoint <br />Outlook<br />Windows Live Aggregator<br />Microsoft Tag<br />Xbox Live<br />
  16. 16. Considerations..<br />Ownership<br />Strategy<br />Defining & measuring success<br />Open forum – lack of control<br />Megaphone approach – alienating your audience <br />Time Investment<br />Building Trust<br />Blatant ‘Pimping’<br />Corporate vs. Personal Brand<br />
  17. 17. Where to Learn more<br />http://mashable.com/<br />Krishna De<br />Anthony Quigley (Digital Marketing Institute)<br />Irish Internet Association<br />http://olearyanalytics.com/<br />http://www.huffingtonpost.com/<br />http://alt.engadget.com/<br />http://www.fastcompany.com/<br />http://www.flowtown.com/<br />Get on Twitter!<br />Microsoft Updates (@simchabe)<br />

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