Search Engine Optimization

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Small slide show prepared for Information Technologies Digitec Forum to be held in Yerevan, Armenia on June 19-20

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Search Engine Optimization

  1. 1. Your website and its Promotion
  2. 2. Contents <ul><li>Search Engines </li></ul><ul><li>Keywords </li></ul><ul><li>Website Structure </li></ul><ul><li>Crucial Factors </li></ul><ul><li>Preparation of Website Materials </li></ul><ul><li>Case Study </li></ul><ul><li>Conclusion </li></ul>
  3. 3. Latest Stats <ul><li>World Population: 6,789,264,034 </li></ul><ul><li>20% uses internet: 1,596,270,108 </li></ul><ul><li>Daily Searches: 213,000,000 </li></ul><ul><li>Number of websites (2008): 185,497,213 </li></ul>
  4. 4. Advertisement Search Results SEO SEM
  5. 5. Keywords <ul><li>Find out the keywords that are mostly searched for with the help of Google AdWords Tool, which shows you the ranking of the specified keyword(s) </li></ul>
  6. 6. Example
  7. 7. Text Text Links
  8. 8. Text links
  9. 9. Crucial Factors <ul><li>Integrate an analytical system, like: Google Analytics, Stat Counter or Mon.itor.us, on all pages </li></ul><ul><li>Make sure that the website is placed on a server which is provided with fast and available internet </li></ul>
  10. 10. Website Interface <ul><li>Nice Design </li></ul><ul><li>Available Links </li></ul><ul><li>Order Form </li></ul><ul><li>Tel. Number </li></ul><ul><li>Offers </li></ul>
  11. 11. Preparation of Materials <ul><li>Make the website information strict, clear, and use keywords </li></ul><ul><li>Update the website’s information, or add news at least once every three days </li></ul>
  12. 12. <ul><li>Renew your website with fresh video and audio materials </li></ul><ul><li>Insert images, create interactive galleries </li></ul><ul><li>Offer advice to people in your business sphere </li></ul>
  13. 13. Social Media <ul><li>Twitter </li></ul><ul><li>LinkedIn </li></ul><ul><li>Picasa / flickr </li></ul><ul><li>YouTube </li></ul><ul><li>Facebook </li></ul><ul><li>SlideShare </li></ul>
  14. 14. Stats <ul><li>83% of the Internet population (ages 13 - 54) participates in &quot;social media&quot; </li></ul><ul><li>88% of marketers in a recent survey say they are now using some form of social media to market their business </li></ul>
  15. 15. Case Study <ul><li>InterMedia WebWorks </li></ul><ul><li>Keyword: Web Design Boston </li></ul><ul><li>Google Results: 25,900,000 </li></ul><ul><li>Positioning </li></ul><ul><ul><li>5 th place for local business search </li></ul></ul><ul><ul><li>6 th place for search results </li></ul></ul>
  16. 16. Benefits <ul><li>People saw the company on first page of Google, looked for it in their business groups (like LinkedIn) and contacted </li></ul>
  17. 17. Conclusion <ul><li>First of all, your needs must be identified </li></ul><ul><li>Next, it is necessary to make your site map with the required functionality </li></ul><ul><li>Point the essential requirements </li></ul><ul><li>Request for price from the website development companies </li></ul>
  18. 18. About us <ul><li>e-Works focuses on web design and development services, and pays a special attention on SEO and Internet Marketing </li></ul>
  19. 19. Our Partners <ul><ul><li>We work with such big companies as: </li></ul></ul>
  20. 20. <ul><li>This presentation may be downloaded from the following website: http://www.slideshare.net/webdesignstudio </li></ul><ul><li>Or, from our blog: http://blog.e-works.am </li></ul>
  21. 21. <ul><li>Thanks for your attention </li></ul><ul><li>www.e-works.am </li></ul>

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