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Presentation to SCORE on Web2.0 for Businesses

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    1. 1. Web 2.0 for Business Presented by Rhonda Kleiman Economic Development Manager Stephanie Zimmerman Training Coordinator and
    2. 2. Today’s presentation <ul><li>What is Web 2.0? </li></ul><ul><li>What are some of the most relevant implementations of Web 2.0 technology for business? </li></ul><ul><li>Examples of each technology </li></ul>
    3. 3. <ul><li>Web 2.0 is an attitude, not a technology. </li></ul><ul><li>-Ian Davis </li></ul>
    4. 4. Rich user interface (not!)
    5. 5. Rich user interface
    6. 6. Rich user interface The software tries to figure out what I want
    7. 7. Show me the Web2.0!
    8. 8. WOW!
    9. 9. Web 2.0 <ul><li>Includes but is not limited to: </li></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>Wikis </li></ul></ul><ul><ul><li>RSS / Newsreaders </li></ul></ul><ul><ul><li>Social Bookmarking & Tags </li></ul></ul><ul><ul><li>Podcasts </li></ul></ul><ul><ul><li>Video Blogs / Video Sharing </li></ul></ul><ul><ul><li>Social Networking Sites (Facebook / MySpace) </li></ul></ul><ul><ul><li>Twitter </li></ul></ul>
    10. 10. Blogs <ul><li>Short for “web log” </li></ul><ul><li>An easy to use online publishing tool </li></ul><ul><li>Lists content in reverse date order </li></ul><ul><li>A great way to engage company staff (internal blog) & customers (external blog) in conversation </li></ul><ul><ul><li>Interactive when comments enabled </li></ul></ul>
    11. 11. Blog Software <ul><li>Can be locally or remotely hosted </li></ul>
    12. 12. Blogs - Internal <ul><li>Alerts </li></ul><ul><li>Projects </li></ul><ul><li>Departmental </li></ul><ul><li>News </li></ul><ul><li>Brainstorming </li></ul><ul><li>Customers </li></ul><ul><li>Personal </li></ul><ul><li>CEO </li></ul>The Corporate Blogging Book by Debbie Weil, Portfolio, c. 2006
    13. 13. IBM Internal Blogs Monday May 16, 2005 IBM today is publishing an announcement on its Intranet site encouraging all 320,000+ employees world wide to consider engaging actively in the practice of &quot;blogging&quot;
    14. 14. IBM’s Main Blog Page
    15. 15. Blogs - External <ul><li>Communicate with customers </li></ul><ul><li>Develop ongoing relationships with your customers </li></ul><ul><li>Generate traffic to your website </li></ul><ul><li>Public relations/marketing vehicle </li></ul><ul><li>Thought leadership </li></ul><ul><li>E-commerce </li></ul><ul><li>Customer evangelists </li></ul><ul><li>Viral marketing </li></ul>
    16. 16. Directory of small business blogs
    17. 17. Small business blogs on Bloglines
    18. 18. Fortune 500 company blogs
    19. 19. Sun blog guidelines page
    20. 20. Starbuck’s Idea Blog-Internal and External
    21. 21. Local artist blog
    22. 22. Kodak blog
    23. 23. Dell blog
    24. 24. Domaine547 blog & social network
    25. 25. Wikis <ul><li>A Hawaiian word meaning “quick” </li></ul><ul><li>A collaborative web space that anyone* can edit </li></ul><ul><li>A useful tool for sharing knowledge or engaging users </li></ul><ul><li>Brainstorming for new products and services </li></ul><ul><li>Centralize corporate data </li></ul><ul><li>Searchable – becomes a Knowledgebase </li></ul><ul><li>Stop all that email! </li></ul><ul><li>Stop the attachments! </li></ul>
    26. 26. Wiki Software <ul><li>Can be locally or remotely hosted </li></ul>PhpWiki – what Wikipedia uses Produces Deki Wiki
    27. 27. Wikipedia
    28. 28. HP Small & Medium Business Printing Wiki
    29. 29. Library System of Lancaster County Internal Wiki
    30. 30. RSS <ul><li>Short for R eally S imple S yndication </li></ul><ul><li>Content from Web Sites published as “feeds” </li></ul><ul><ul><li>Don’t check multiple Web Sites each day </li></ul></ul><ul><ul><li>Subscribe to the “feeds” </li></ul></ul><ul><li>An effective tool for keeping up on news and trends </li></ul><ul><li>Great way to find out what people are saying about your business </li></ul>
    31. 31. RSS Icons <ul><li>Think orange… </li></ul><ul><li>But not always… </li></ul>
    32. 32. Newsreaders <ul><li>Need to use Newsreader with RSS feeds </li></ul><ul><ul><li>Aka RSS Reader, Feed Reader or Aggregator </li></ul></ul><ul><li>Acts like a customizable newspaper </li></ul><ul><ul><li>Pull content from a variety of sources into one place </li></ul></ul>
    33. 33. RSS Examples Jerimiah Owyang of Forrester Research
    34. 34. RSS Examples –
    35. 35. RSS Examples – McKinsey Quarterly
    36. 36. Podcasts <ul><li>2005 word of the year </li></ul><ul><ul><li>Combines the word “iPod” with “broadcast” </li></ul></ul><ul><li>An audio file that is available through RSS </li></ul><ul><ul><li>Audio on demand (mp3 popular format) </li></ul></ul><ul><ul><li>Usually have option to play file without subscribing </li></ul></ul><ul><li>Play back on computer or portable media players </li></ul>
    37. 37. Business uses for podcasts <ul><li>Medium for news, entertainment and sports broadcasts </li></ul><ul><li>New venue for advertisers, primarily as a sponsorship vehicle </li></ul><ul><li>B-to-B podcasts connect a company to its customers </li></ul>
    38. 38. Podcatching Software
    39. 39. Podcast Directories
    40. 40. Small Business Administration Podcasts
    41. 41. Dixie Products MommyCast Podcast
    42. 42. Podcasts available through Business & Company Resource Center database
    43. 43. Business & Company Resource Center
    44. 44. Video Blogs <ul><li>Sometimes shortened to vlog </li></ul><ul><li>A blog whose medium is video </li></ul><ul><li>Use RSS for syndication </li></ul><ul><li>Subscribe with aggregator </li></ul><ul><li>Fastest growing communication channel on the Web </li></ul>
    45. 45. Video Hosting Services
    46. 46. Video Advertising <ul><li>Cheap and easy to produce </li></ul><ul><li>Unlike banner ads, can use evocative music or comic timing to convey message </li></ul><ul><li>Ads featuring videos garner much higher click-through rates than ads with text or graphics, according to Double-Click </li></ul><ul><li>19 % of Internet users watch videos online every day, according to Pew’s Internet & American Life Project. </li></ul><ul><li>- Get Ready for Your Close-Up, Inc. Magazine, Feb. 2008 </li></ul>
    47. 47. Toyota Corolla Advertising on YouTube
    48. 48. Toyota Corolla Commercial
    49. 49. Furniture Showroom Virtual Tour
    50. 50. Levi’s 501 Jeans – Stealth Video
    51. 51. Johnson & Johnson Baby Products Division
    52. 52. Viral Video
    53. 53. Viral Video
    54. 54. Webcasts <ul><li>Broadcasting over the Internet </li></ul><ul><li>Uses streaming media technology </li></ul><ul><li>Can be live or recorded </li></ul><ul><li>Useful for investor relations </li></ul><ul><li>E-learning – to transmit seminars </li></ul>
    55. 55. Investor Relations
    56. 56. Seth Godin Marketing Webinar
    57. 57. Seth Godin Marketing Webinar
    58. 58. Seth Godin Marketing Webinar
    59. 59. Social Networking Services <ul><li>Communities of people who share interests and activities </li></ul><ul><li>Allow you to create a profile </li></ul><ul><ul><li>Picture </li></ul></ul><ul><ul><li>Description </li></ul></ul><ul><li>Uses: </li></ul><ul><ul><li>Making “friends” – keeping in touch </li></ul></ul><ul><ul><li>Making business contacts/networking </li></ul></ul><ul><ul><li>Generate leads and sales </li></ul></ul><ul><li>Allow you to create groups </li></ul><ul><li>Upload videos, pictures, etc. </li></ul>
    60. 60. 3 Big Players
    61. 61. Jeremiah Owyang
    62. 62. My LinkedIn
    63. 63. LinkedIn Feature on OneSource
    64. 64. Hoover’s Connect – Isaac’s Deli
    65. 65. Sales professionals social network
    66. 66. Business Use of Facebook <ul><li>People research </li></ul><ul><li>Networking research </li></ul><ul><li>Find interest groups </li></ul><ul><li>Create a group </li></ul><ul><li>Conduct a survey </li></ul><ul><li>Online focus groups </li></ul><ul><li>Perform strategic listening </li></ul><ul><li>Find further resources in your field </li></ul><ul><li>Find conferences & events </li></ul>
    67. 67. Duke Street Business Center Facebook Profile
    68. 68. Shopping social network
    69. 69. Get Buttoned Up
    70. 70. Get Buttoned Up on Facebook
    71. 71. Cartier MySpace page
    72. 72. Internal Social Network <ul><li>Dow Chemical launches social networking project </li></ul><ul><li>Provides online arena to get jobs data to former, current employees </li></ul><ul><li>Connect global sales teams </li></ul><ul><li>Share new product information </li></ul>
    73. 73. IBM’s Beehive 99751d8eb5a20c1f852568db004efc90/8b6d4cd68fc12b52852573d1005cc0fc?OpenDocument
    74. 74. twitter <ul><li>A form of IM </li></ul><ul><li>The site states: </li></ul><ul><ul><li>“ Twitter is a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing? “ </li></ul></ul><ul><li>Micro-blogging </li></ul>
    75. 75. twitter Updates <ul><li>Received in the following ways: </li></ul><ul><ul><li>On twitter Website </li></ul></ul><ul><ul><li>IM </li></ul></ul><ul><ul><li>SMS (text messages on cell phone) </li></ul></ul><ul><ul><li>RSS </li></ul></ul><ul><ul><li>Email </li></ul></ul>
    76. 76. Possible uses of twitter for early business adopters <ul><li>Breaking news </li></ul><ul><li>Instantly keeping up with company press releases and announcements, </li></ul><ul><li>Promotions and marketing </li></ul><ul><li>Quick and dirty market research & instant surveys </li></ul><ul><li>Understand key industry influencers </li></ul><ul><li>Get instant answers through network of professional colleagues </li></ul><ul><li>Takes place of office water cooler </li></ul>
    77. 77. Social Bookmarking/Tags <ul><li>Access your bookmarks from ANY computer with an Internet connection </li></ul><ul><ul><li>Not tied to Internet Explorer Favorites, Firefox Bookmarks, or other browsers </li></ul></ul><ul><li>Get out of “Folder” mentality </li></ul><ul><li>Categorize sites with TAGS </li></ul><ul><ul><li>Tags are a way to label data with your own words or popular words others have used </li></ul></ul><ul><li>Share with others </li></ul>
    78. 78. Social Bookmark Networks
    79. 79. Stephanie’s delicious
    80. 80. Rhonda’s Tags in delicious
    81. 81. Subscribe to Tags
    82. 82. Read in Aggregator
    83. 83. Business Week – Business Exchange
    84. 84. Business Week – Business Exchange
    85. 85. Find it ALL on delicious <ul><li>All links in this presentation can be found at: </li></ul><ul><ul><li> </li></ul></ul><ul><li>The presentation can be found at: </li></ul><ul><ul><li> </li></ul></ul>
    86. 86. Find it ALL on delicious
    87. 87. So what? <ul><li>“Web 1.0 was all about connecting people…” -Sir Tim Berners-Lee, creator of the Web </li></ul>
    88. 88. So what? <ul><li>EMarketer forecasts that podcasts will be a $400 million advertising market by 2011 </li></ul><ul><li>- Podcasting, Blogs Cause Major Boost, B to B, 4/23/2007, p.32-34 </li></ul><ul><li>Gartner forecasts that 50% of US corporations will have implemented wikis by 2009 </li></ul><ul><li>- Wikis at Work: Benefits and Practices, Chief Learning Officer, Feb. 2008, p. 58 </li></ul><ul><li>In the last 2 years, the number of blogs has increased nearly 15-fold to 113 million up from 7.8million in March 2005, according to Technorati </li></ul><ul><li>- Be Sociable, Marketing News, 1/15/2008, p. 12-16 </li></ul>
    89. 89. So what? <ul><li>Web 2.0 technologies allow us to have a conversation with our customers </li></ul><ul><li>Passionate customers want to know more </li></ul><ul><li>Passionate customers want to be involved </li></ul><ul><li>Ambivalent customers can tell us why </li></ul>
    90. 90. What does it take? <ul><li>You don’t </li></ul><ul><li>have to </li></ul><ul><li>break the </li></ul><ul><li>bank! </li></ul>
    91. 91. What does it take? <ul><li>A great team! </li></ul>
    92. 92. What does it take? Employees willing to try new things
    93. 93. What does it take? And yes, a curiosity about technology
    94. 94. What does it take? An organizational culture willing to embrace constant change
    95. 95. <ul><li>Thank you! </li></ul>