1. KULDEEP C THORAT
Contact No.: 09766643183 ~ E-Mail: kuldeeptho@gmail.com
SNAPSHOT
 Presently associate with Bisleri International Pvt Ltd, Pune as Marketing Executive with an experience of
over 5.0 Years of successful results in planning and executing brand strategy in customer focused market..
• Create Brand Strategy
• Forecasting
• Marketing Campaign (ATL & BTL)
• Sales and Trend Analysis
• Brand Development Presentation
• Product Launch
CORE COMPETENCIES
Brand Management
 Building brand focus in conjunction with operational requirements; utilizing market feedback & personal
network to develop marketing intelligence for positioning the products.
Product Management
 Devising & implementing pre & post marketing activities regarding product strength and benefits for
successful launching of various products.
 Devising & implementing product management plans after studying current trends and effectuating the
same for different segments.
Marketing
 Preparing marketing plans, including budgets and progress reports, deciding on pricing and special deals
for goods and services, analyzing customer feedback and accordingly monitoring customer satisfaction.
EMPLOYMENT RECITAL
Jan ’14 to till date with Bisleri International Pvt. Ltd., Pune
Marketing Executive.
Market: ROM and MP
Brands: Beverages (Water and Carbonated Soft drink )
Duration: Jan ’14 to till date
Significant Contributions:
Marketing:
 Managing media strategy for ATL & BTL Activity for the brand with the help of Media Agency & through
different tools.
 Leading the process of developing monthly media plan & media buying for the brand
 Negotiate contract with vendor & distributions to manage POSM distribution, establishing distribution
network & developing distribution strategies.
 Promoting free sample activity through Promotional Activity at selected locations.
Brand Management:
Seeking assignments in Brand Building / Media Strategy / Product Management /Product launch / Research &
Analysis / Agency & Vendor Management with a growth oriented organization of high repute

2.  Building Brand focus in conjunction with operational requirements. Ensuring maximum brand Visibility &
Capture optimum market share.
 Developing annual brand plans in partnership with the sales & insight team & to ensure proper
implementation in assigned budget.
 Building strong BTL Plans of maximum visibility and reach end user.
 POSM (Banner, Standee, Sticker, Hangers, etc) of consumer scheme dispatch across Maharashtra & Madhya
Pradesh and ensure all POSM are effectively Used.
 Planning the dispatch of Branding Material to Dealers, Retail Outlets & Hyper Store.
 Organized branding activity in Exhibitions, Yatras, Events and Sponsorships to create Brand Awareness.
 Suggest Branding spots for capturing maximum visibility & Market Share.
Agency / Vendor & Team Management:
 Manage the creative, media, digital & BTL agencies to design and implement campaigns
 Manage the printers and merchandise vendors for collaterals and brand merchandise
 Evaluating partners and closely working with them to create material as per the objectives
 Agency debriefing, capturing latent needs and ensuring timely completion of projects
 Vendor management and negotiations for developing cost effective solutions
 Managing schedules and work plan for internal designers
 Managing the production of marketing materials, including leaflets, posters, Danglers, newsletters, etc.
 Team motivation to ensure efficiency in process operation and meeting of individual and group targets.
Hands on training to the sales personnel on processes to enhance their operational efficiency.
Product Launch:
Successful handling two product launch at Bisleri International Pvt Ltd.
1. Bisleri Urzza ( non Caffeinated Energy Drink) – in Aug’ 2014
2. Bisleri POP (Spyci, Limonata, Fonzo & Pinacolada) Carbonated Soft drink – in March’ 2016
Bisleri Urzza-
Planning and Execution of Product launch – Aug’ 2014 - Bisleri Urzza - Non Caffeinated Energy Drink in
Bisleri International Pvt Ltd at ROM, MP and CG with 360 degree Marketing approach.
 Applied 360 degree Marketing Campaign for Bisleri Urzza
o Managing Media Strategy for Bisleri Urzza ATL & BTL Activity.
o Planning POS material distribution at all location to get maximum visibility and awareness at
the Point of Sale.(POSM like Dangler, Bunting, Product Sticker, Poster, 3d Dangler, Backdrop,
Shelf strip, Cut Out, Roll up Standee, LD Banner, Ice box and Visi cooler etc)
o Location wise Mapping and Planning of Vendors and Execution of Dealer Board, Inshop
Branding, Glow Sign Boards, Neon Boards at ROM, MP, and Chhattisgarh.
o Planning & Executing of Trade Promotion at various outlets for Brand Visibility and Product
Awareness.
o Participated in Exhibitions and Events to reached product in hand of Target group.
o Handling OOH campaign planning and execution at major cities with selection of highly
visible locations (Pune, Nashik, Aurangabad, Nagpur & Jabalpur) for Urzza Launch. For
outdoor campaign media like Hoarding, Bus Shelter used.
o Planning & organizing Road Shows (Canter Activity) with Pune Football Club in Pune City.
o Organized Urzza Corporate Football Tournament for exclusive visibility & to reach product in
hand of Corporate Clients.

3. Bisleri POP – Spyci, Limonata, Fonzo and Pinacolada (Carbonated Soft drink)
In March’ 2016 planning & execution of Product launch of Bisleri POP Spyci, Liomonata, Fonzo and Pinacolada
(Carbonated Soft drink) at ROM & MP.
 Applied strategic BTL plan for Bisleri POP (CSD) launched at ROM and MP
o Appoint new Vendor for Bisleri POP POS Material (Product Stickers, Danglers, LD Foam
Banners, Garden Umbrella, Ice Box, Poster, Counter Stand, LED Display etc)
o Planning & distribution POS Material at ROM and MP
o Assuring to reach all Marketing Collaterals before Product Launch.
o Appointing advertising Agency and using internal sales Team for the merchandising of all
Marketing Collaterals effectively.
o Assigning Vendors for Dealer Board and Inshop Branding at ROM and MP for effective
Product Communication.
o Planning & execution of BTL activity at ROM and MP like Trade Promotion, Canter Activity,
Events and Mall Promotion at Various Location for Brand Awareness and positioning.
o Conducting various WE T Sampling Activity for interaction with end customer and their
valuable feedback on product.
Market Research:
 Conducting Market Research as per management requirements.
 Evaluate methods and procedures for collecting data (such as surveys, opinion polls, or questionnaires), or
arrange to obtain existing data.
 Assisted in developing questionnaires to capture the necessary data within strict deadlines.
 Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify
potential markets and factors affecting product demand.
 Gather data on competitors and analyze their prices, sales, and distribution Channel.
 Evaluating marketing campaigns
Achievements:
 Recognize as “Employee of the year” award for the year 2014-15 in Bisleri International Pvt Ltd.
May ’12 to Jan’14 with Vikram Tea Process Pvt Ltd, Aurangabad
Marketing Officer
Market: ROM, Karnataka & Gujarat
Brands: Beverages (Tea)
Duration: May’2012 to Jan’ 2014. (20th
Months)
Significant Contributions:
 Managing media strategy for ATL & BTL Activity for the brand with the help of Media Agency &
through different tools.
 Negotiate contract with vendor & distributions to manage POP distribution, establishing distribution
network & developing distribution strategies.

4.  Developing annual brand plans in partnership with the sales & insight team & to ensure proper
implementation in assigned budget Market Research
 POSM (Banner, Standee, Sticker, Hangers, etc) of consumer scheme dispatch across ROM and
Karnataka and ensure all POSM are effectively Used.
 Organized branding activity in Exhibitions, Yatras, Events and Sponsorships to create Brand
Awareness.
 Vendor management and negotiations for developing cost effective solutions
 Managing schedules and work plan for internal designers
 Ensure POSM Literature and Merchandise Management at Distributorship Level.
 Conducting Market Research as per management requirements.
 As a part of the Team, Successfully Launched Vikram Klassic CTC Leaf Tea.
Jul’10 to Jul’11 with Komal Printing Press, Pune
Marketing Executive
Market: Pune (MH)
Brands: Printing Press
Duration: Jul’2010 to Jul’ 2011. (12th
Months)
Significant Contributions:
Sales & Marketing:
 Played a key role in conducting product research and brand wise analysis of each and every market in the
region for increasing company’s market share & covering untouched area of market.
 Instrumental in delivering presentations to main decision makers about the products in the market.
 Provided effective reports and data to the management on the market scenario and competition scenario.
 Efficiently provided after sales services to the clients thereby achieving customer satisfaction.
 Accredited as Best Target Achiever and Appraisal in the month of Jan’11.
 Identifying Pune as a potential market.
ACADEMIC PROJECTS
Title: “CRM: A Tool for improving Sales Process at Rockwell Tech Electronic, Pune.”
Duration: 2 Months
Description: Market Research on Weighbridge & Customer needs and their satisfaction level and how CRM
improve Sales through sales process and retaining customer through CRM Tool.
Title: Techniques for Inventory Control in Automobile Industries as in Endurance Technologies Pvt. Ltd.
Duration: 3 Months
Description: To study the techniques of inventory control which were useful for logistics in the organization.
EDUCATION
2010 MBA (Marketing) fromSharad ChandraPawar Institute ofManagement,Otur under Pune University.
2008 PGDBM from Deogiri College, Aurangabad under Dr. B.A.M.U. University.
2007 BBA from Vivekanand College, Aurangabad under Dr. B.A.M.U. University.
2004 12th
from Deogiri College, Aurangabad under Pune Board.
2002 10th
from Dnayn Prakash Vidhya Mandir, Aurangabad under Pune Board.
IT FORTE
 Well versed with MS CIT, Tally 6.3, and Hand on experience on Microsoft Excel, Outlook, MS Word & PPT,
Internet Surfing & Applications and Corel Draw.
PERSONAL DOSSIER

5. Date of Birth: 16th
May, 1986
Permanent Address: C/o Mr. C. G. Thorat, Block No. 31, Tirupati Nagar, Garkheda Parisar, Near Pahade
Corner, Aurangabad – 431001.
Current Address: Flat No. 304, Behind Shiv Sena Bhavan, Near Ramanand Classic, Bavdhan Bk, Pune -
411021
Languages Known: English, Hindi and Marathi
Driving License No: MH20 20090003792
Location Preference: Anywhere in Maharashtra.

6. Date of Birth: 16th
May, 1986
Permanent Address: C/o Mr. C. G. Thorat, Block No. 31, Tirupati Nagar, Garkheda Parisar, Near Pahade
Corner, Aurangabad – 431001.
Current Address: Flat No. 304, Behind Shiv Sena Bhavan, Near Ramanand Classic, Bavdhan Bk, Pune -
411021
Languages Known: English, Hindi and Marathi
Driving License No: MH20 20090003792
Location Preference: Anywhere in Maharashtra.