Bisleri, a leading bottled water brand in India with a 60% market share, offers products such as Bisleri Mineral Water and Bisleri Mountain Water in various sizes. Founded in 1965 by Italian entrepreneur Felice Bisleri and acquired by Parle in 1969, it has established a strong presence with 54 factories and a daily sale of 15 million bottles. The brand is recognized for its rigorous purification process and commitment to quality, operating under a mission to provide accessible and safe drinking water.

1. PRESENTED
BY –
1 PRATIK.A.DHAKE PRATIK.A.DHAKE
S.Y.BTECH

2. CONTENTS
1. INTRODUCTION
2. HISTORY
3. BRANDS
4. COMPOSITION
5. COMPETITORS
6. OPERATION OF BISLERI
7. MARKET ANALYSIS
8. PURIFICATION PROCESS
9. MISSION
10. REFERNCES & EXTERNAL LINKS
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3. INTRODUCTION
 Bisleri is a brand of bottled water in India. Bisleri
has 60% market share in packaged drinking water in
India.
 Product range comprises of two variants : Bisleri
with added minerals & Bisleri Mountain Water.
 It is available in 8 pack sizes: 250ml cups, 250ml
bottles, 500ml, 1 litre, 1.5 litre, 2 litre, 5 litre, and 20
litre.
 Its operations run throughout the subcontinent of
India and is one of the leading bottled water
supplying companies in India.
 As of 2007, Bisleri has 8 plants & 11 franchisees all
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over India.

4. HISTORY
FOUNDED 1965
HEADQUARTERS MUMBAI,INDIA
KEY PEOPLE FELICE
BISLERI(FOUNDER)
RAMESH.J.CHAUHAN(CHA
IRMAN)
PRODUCTS BOTTELED WATER
PARENT PARLE BISLERI LTD
WEBSITE www.bisleri.com
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5. cont….
 Bisleri was originally an Italian company created by
Felice Bisleri, who first brought the idea of selling
bottled water in India.
 Bisleri then was introduced in Mumbai in glass
bottles in two varieties – bubbly & still in 1965.
 Parle bought over Bisleri (India) Ltd. in 1969 and
started bottling water in glass bottles under the
brand name „Bisleri‟.
 The brand name Bisleri is so popular in India that it
is used as generic name for bottled water.
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6. CONT….
 Later Parle switched over to PVC non-returnable
bottles & finally advanced to PET containers.
 In 1995 Ramesh J. Chauhan started expanding
Bisleri operations.
 In 2003 Bisleri announced its venture to Europe.
 After that Ramesh J. Chauhan sold his stake to
Wakharikar & Sons,but all operations are under
Ramesh J.Chauhan.
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8. COMPOSITION
 The composition of Bisleri Water in milligrams per
litre (mg/l):
 160-TDS
 7.2-ph factor
 13.6-Calcium
 22-Chlorides
 58-Bicarbonate
 7.8-Magnesium
 2-Nitrate
 19.3-Sulphates
 66.1-Hardness
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9. BRANDS
 MOUNTAIN WATER
• Bisleri mountain water emanates
from a natural string,located in Uttranchal
and Himachal nestled in vest Shivalik
Mountain ranges.
• It is available 250ml,500 ml,1L,1.2L
2L,1.5L and 5L.
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10. MINERAL WATER
 Bisleri mineral water contains minerals
such as magnesium sulphate and
potassium bicarbonate which are essential
for healthy living.
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11. FIZZY SODA
 It is the most recent
product of bisleri.
 Fizzy soda is carbonated
water and comes under
Soft water segment.
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12. BISLERI VEDICA
 Mountain water from the natural himalayas.
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13. COMPETITORS
KINLEY –
• Kinley is a product of
coca – cola.
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14. AQUAFINA
 Aquafina is a product
of pepsico pvt Ltd.
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15. HIMALAYAN WATER
 Himalayan water is a product of tata group.
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16. KINGFISHER PREMIUM
 Kingfisher premium is a product of
United Breweries group.
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17. OPERATIONS OF BISLERI
 The Bisleri bottled water range comprises of:-
 500 ml
 1 litre,
 1.2 litre
 2 litre
 5 litre and
 20 litre jars .
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18. OPERATIONS OF BISELRI(cont…)
 250 ml cups and 330 ml bottles though in very limited
numbers for now
 20-litre jar comprises about 40 per cent of overall
Bisleri sales, the one-litre bottles account for
approximately 25 per cent brand sales.
 The main source of water is bore well.
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19. Cont…
`
 There are 250 workers working in Sahibabad plant.
 The production process adopted by Bisleri is batch
production.
 The time taken to fill one bottle is approximately 5
minutes.
 The workers work in 3 shifts which comprises of 60-
70 workers per shift.
 The maintenance of the machines is done every
19 month and every 45 days there is sanitation and
PRATIK.A.DHAKE
cleaning of the machine.

20. MARKET ANALYSIS
 Pie chart
shows the
sale wise
distribution
of various
pack sizes.
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21.  Piechart showing percentage sales of following
mineral water in aweek
 45%10%8%20%17%
 Bisleri Aquafina Kinley Hello Others
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22. WASTE MANAGEMENT
 PET garbage is purchased about 5000 kg every
month, processed it and sold it to other companies .
 PET waste can be recycled into carpets, car parts,
fabrics, Fiberfil (for products like pillows and jackets),
etc.
 The PET powder enhances the bonding ability of
asphalt which strengthens the roads.
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23. PURIFICATION PROCESS
 It takes a lot to bring out the sweet taste of purity.
 Every single drop of water that drips into a bottle of
bisleri has to go through a stringent 6-step
purification process.
 First,groundwater is ozonized to destroy virus and
bacteria.The next step of purification involves a sand
filter which removes coarse particles up to 30
microns in size.
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24. Cont…
 A carbon filter is then used to remove colour and
odour,followed by Reverse Osomosis to filter harmful
minerals and salts.
 The penultimate step is the fortification of water with
minerals.
 Finally,the water is Ozonized once more to ensure
zero-contamination during bottling and storage.
 Now,you can go ahead and enjoy the sweet taste of
purity.
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25. MISSION
 “To provide the highest quality product, k
eeping in mind all aspects including
freshness, purity and safety, and making
it easily available to the consumer at a
very affordable price”.
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26. Quick info --
 And you thought it’s only water
 Bisleri has been around for over four decades.
 Origin: Italian entrepreneur Felice Bisleri brings the bottled water
brand to India in 1965
 Early avatar: In glass bottles, in two variants: Bubbly and Still
 The Chauhan factor: In 1969, Chauhan buys the brand (for its club
soda)
 Big break: In 1993, when Bisleri was sold in half-litre packages for Rs
5
 Big gamble: A foray into transportation. It worked. Today, Chauhan
has some 2,000 trucks nationwide
 Annual growth rate of Bisleri: 35-40 per cent.
 Bottles sold per day: 15 million
 Number of retail outlets covered: 3,15,000
 Exclusive distributors: 3,400
 Number of factories: 54, will have another 30-32 more by March
2010
 New variants: Bisleri Mountain Water, Bisleri Mountain Water from
the Himalayas. Contemplating launch of enhanced water, vitamin
PRATIK.A.DHAKE
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water and flavoured water

27. REFERENCES AND EXTERNAL
LINKS
 wikipedia
 www.bisleri.com
 www.business-standard.com
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