Bisleri is a famous Brand of bottled water in India. Bisleri has 60% market share in packaged drinking water in India. Trustable branded drinking water.

1. BISLERI
“THE SWEET TASTE OF
PURITY”

2. ABOUT
 Bisleri is a international private limited.
 Founded on 1965.
 Signor Felice Bisleri is the founder of Bisleri.
 They serve across the india.
 Bisleri is a famous Brand of bottled water in India.
 Bisleri has 60% market share in packaged drinking water in India.
 It is available in 7 pack sizes: 250ml bottles, 500ml, 1 litre, 2 litre, 5
litre, 15 litre and 20 litre jars. Its operations run throughout the
subcontinent of India and is the leading bottled water supplying
companies in India.
 As of 19 September 2015, Bisleri has 80 bottling plants, amongst
which 12 are their own and 68 are licensed.

3. HISTORY
 The Parle group, founded by Jyantilal Chauhan, started
manufacturing soft drinks in 1949, namely, Gold Spot, Limca,
Maaza, Thums Up and Citra.
 Bisleri, an Italian mineral water company, was launched in
India in the year 1965, and bought by Parle from the Italian
entrepreneur Signor Felice Bisleri in 1969.
 At this time Bisleri had been unable to market bottled water,
and planned to exit the market.
 However, the Parle group felt that no soft drink company was
complete without soda. Bisleri was initially used to launch
both carbonated and non-carbonated versions of Bisleri soda.
Bisleri soda, though doing well, had to be discontinued, as
Parle sold their soft drink brands to Coca-Cola in 1993.

4. HISTORY
 After the sale to Coca-Cola, Ramesh Chauhan shifted the main focus
to make Bisleri into a major brand.
 Major events concerning the Bisleri brand include: 1990- opponents
started for bisleri in a large scale but even it was still able to survive
1991- Bisleri economic 20-litre jar was introduced to cater to homes
and offices.
 2006- Bisleri changed its brand colour from blue to green.
 2006- Bisleri mountain water from the Himalayas was launched.
 2009- Bisleri ushered in the festive seasons with 250ml and 500ml
packs.
 2010- Bisleri stepped into the premium water category with Vedica -
natural mountain water from the Himalayas. 2011- A home-sized
pack of 15 litres was introduced. 2011- Bisleri Soda was launched.
2014- Bisleri launched an energy drink - Urzza. 2015- Bisleri
changed its packaging.

5. COMPOSITION
 The composition of Bisleri Water in milligrams per litre
(mg/l):
 80-150ppm TDS
 6.5-7.5-ph factor
 75ppm-Calcium
 200ppm-Chlorides
 30ppm-Magnesium

6. PET used for filling Bisleri water
 The bottles used at Bisleri are manufactured at the Bisleri
plant itself to avoid any possible contamination. Bisleri
uses only Grade
 PET bottles for its products. PET is safe for storing water
and can be 100% recycled after use. The bottles are made
using preforms, which go through a blowing process
where the bottles attain the desired shapes and sizes.
 These bottles are then used for filling the purified water
and are then mechanically sealed and packaged.

7. PURIFICATION PROCESS

8. THANK YOU