1. NIKHIL SREEKUMAR
Contact no: 098847 88998 E-mail: nikhilsrkmr@gmail.com
CAREER OBJECTIVE
To secure a management position in a business development function with a focus on marketing strategy that
enables me to effectively use my strengths and experience.
EDUCATIONAL QUALIFICATION
2006-2008: PGDM, T.A.Pai Management Institute (2.9 C.G.P.A)
2003-2006: B.Sc Biotechnology, M.S. Ramaiah College of Arts, Science & Commerce (73.5%)
2001-2003: PUC, Karnataka State Board, Presidency College, Bangalore (79%)
INDUSTRY EXPERIENCE
Godrej & Boyce Mfg Co LTD (Appliances Div.) Senior Manager-Trade Marketing Jan ‘14 – Till date
Key Responsibilities
 Brand Visibility Management:
o Develop, benchmark and monitor brand visibility at point-of-sale: product display, in-shop sign-
ages and glow signs
o Identify cost effective OOH media for improving brand visibility
o Identify/Create Innovative platforms/mediums to Improve brand visibility/good will
 Event Management:
o Prepare on-ground event calendar for the Branch
o Evaluate and recommend productive exhibitions, road-shows, melas etc.
 Responsible for driving promotion activities in key accounts
 Execution of new product launches in the market
 Canvasser Management:
o Identify outlets for recruitment & placement of canvassers
o Track productivity-cost acquisition per appliance
o Ensuring training on product and selling skills
 MIS Management:
o Monitor and report daily secondary sales of appliances
o Weekly Display Share tracking and reporting
o Canvasser productivity and cost effective analysis
o Monitor competitor’s activities and prepare schemes/strategies to counter competition
 Exclusive Brand Outlets – Responsible for store Branding and Inauguration/Launch and Promotions
Key Achievements
 Executed a special project in Chennai to improve productivity of Canvassers, through regular tracking,
hiring and monitoring Team Leaders, Special Booster Schemes etc. Canvasser productivity improved at
the end of the project resulting in a 48% increase in Revenue through canvassers.
 Launch of the Edge Digi Refrigerator for the Coimbatore Market

2.  Launch of the Spin Series Refrigerator for the Chennai Market
 Planned and executed the opening Ten Exclusive Brand Outlets in the Maharashtra Market : Organizing
the Branding and set-up of the store, Inauguration and promotion through Print, Radio, OOH, BTL
activities and PR.
 Developed a re-usable Exhibition Set-up in Chennai which reduced EXPO setup time and cost by more
than 50%
Reliance Broadcast Network Ltd (BIG FM). Asst Manager-Marketing/Promotions Nov ‘11 – Jan ‘14
Key Responsibilities
 Formulating & implementing BIG FM-Radio station’s marketing strategy, alliances, media and
marketing initiatives across four cities- Bangalore, Mysore, Mangalore and Trivandrum
 Creating Quarterly plans for marketing, alliances, PR activities etc
 Accountable for all brand related performance metrics, Brand Health – TOM, reach and listenership
 Manage client events and promotions end to end
 Vendor Shortlisting / Rating / Empanelment / cost negotiation along with station commercial team
 Review of agency performance post each activity
 Work with sales heads on key pitches and make pitches along with them to clients
 Plan multi client and multi city events and activities
 Monitor competitor’s activities and prepare schemes/strategies to counter competition
Key Achievements
 Planned and executed the BIG Kannada Music Awards campaign; Organised the pre-promotional
activities, ensured seamless conduct of the awards function on 25th
October 2012, and tied up with
media for visibility and telecast in a prominent Kannada channel-“Suvarna TV”. This campaign ensured
great mileage to the channel.
 Organised and executed the “Total Quartz Safety Run” where the participation exceeded 1000
numbers. To ensure success of the event ensured sufficient visibility through promotional tie ups, PR
activities, effective use of reminder media as well as newspaper ads.
 Executed the “Green Ganesha” campaign to promote eco-friendly Ganesha idols, during Ganesha
festival .This campaign achieved visibility of more than 10 Lakhs.
 Planned and executed the “Edellu Bengalooru” Campaign, Generating a reach of more than 50 lakhs
across Karnataka
 Planned and executed Launch of the Breakfast show with a Celebrity RJ, generating a reach of more
than 60 lakhs across Karnataka, through Television, Radio, Outdoor, Digital and Onground Media
 Positively influenced Cumes (Reach) of the station to take it to No: 1 Kannada Radio Channel in
Bangalore (from No: 3)
 Received certificate of appreciation for the excellence in execution of the BIG Kannada Music Awards
Function.
Mahindra Holidays & Resorts (I) Ltd. Asst. Manager- Marketing June ’08 – April ‘11
Key responsibilities
 Developing and implementing the marketing plan for Club Mahindra in Kerala.
 Conceptualisation and implementation of innovative consumer promotions and direct consumer
contact programs for member acquisitions

3.  Coordination with internal departments and negotiating tie-ups / Alliances with external agencies to
implement the marketing plans and branding exercises.
 Monitoring and ensuring implementation of plans by the Venue Marketing Managers for the Venue
sales teams.
 Monitoring of 4 On-field Supervisors and a 30 member promoter team in 4 locations across Kerala as
well as a 20 member tele-marketing team with 2 supervisors and a tele-marketing manager.
 Development and management of marketing collaterals, vendors for marketing activities, print and
fabrication.
 Preparation of marketing budget & tracking spends.
 Monitoring data feedback , analysis of customer satisfaction levels and tracking competitor activities
Key Achievements
 Successfully kick-started BTL marketing activities in Cochin and other locations across Kerala
 Increased the contribution of direct acquisitions to the branch target by 100% in three months (Jan ’09
to Mar ’09) and recorded more than 100% YOY growth in direct acquisitions (2009-10)
 Received certificate of appreciation for overachievement of targets in Q4 2008 -09
 Received certificate of appreciation for remarkable performance in Q1 & Q2 2009-2010
 100 % achievement of Target for the financial year 2009 – 2010
 Successfully launched a new initiative for sales generation across cities in Kerala which accounted for
more than 45% of the region’s achievement for 2010-11
Wipro Technologies Summer Internship Apr’07 – Jun’07
 Project Title: Metric Driven Approach to Technology Adoption in the Healthcare Industry
 Performed a analytical study of the Hospital and Health Insurance Sector of the U.S. and its
performance matrices
CO-CURRICULAR ACTIVITIES
 Member of Event Management Committee, BrandScan 2007,TAPMI
 Member of Corporate Information Group, Atharva 2006, TAPMI
 Participated in and won prizes in debates and elocution competitions at College and school levels.
PROJECT / RESEARCH / WRITTEN WORK
 Study on Cost Analysis and Revenue Generation at Club Mahindra Varca Beach Resort, Aug 2008,
MHRIL
 Case study on Market Entry Strategies for Wipro Technologies in the French Health Care Sector, Dec
2007, TAPMI
 Research on Dot Matrix Printers- User trends and behavior for TVS, Nov 2007, TAPMI
 “DNA Fingerprinting of Chrysanthemum using RAPD Markers” – Summer Project at University of
Agricultural Sciences, GKVK, Bangalore (2005)
 “Study on Oxidative Stress & Non-Enzymatic Antioxidant in Type II Diabetes Mellitus” – Summer
Project at M.S. Ramaiah Medical College (2004)

4. COURSE ELECTIVES
Brand Management, Distribution Management, Retail Management, Sales Management, Money Banking and
Monetary Policy.
PERSONAL INFORMATION
DOB : 30th
Oct 1985
Strengths : Good Communication and Problem Solving Abilities
Interests : Passionate about Motorcycles, Photography and latest electronic technology. Other
interests include Adventure activities, Music, Badminton, and Skating.
Languages Known : English, Hindi, Malayalam, Tamil & Kannada.
Address : No: 901, Building A2, Expat Genesis Apartments,
Alandi Road, Wadmukhwadi,
Pune - 412105