2. OBJECTIVES
To understand:
 The Service industry
 Behaviour of the competitive
environment.
 The present situation of Serafina
 The consumer behaviour and reactions.

3. ANALYSIS
 The feedback form
 The need of Google+ review
 Cost-benefit

4.  Quality and hygiene
 Need for aggressive marketing
 Encouraging customers
 Need to increase visibility
FINDINGS

5. LIMITATIONS
 No internal data sharing
 Lack of knowledge about competitors
 Working in low budget
 Less number of feedback form analysed

6. LEARNINGS
 Practical learning at Serafia
 Trying to implement marketing models
learned earlier
 Experience of formal communication
 Understanding the working conditions

7. RECOMMENDATIONS
 Separate marketing budget to be made
 Need to find more marketing tool to
advertise
 Rating required by the customers.
 Building relation with customer

8. THANK YOU