1. Executive Profile
Skill Highlights
Core Accomplishments
Professional Experience
KELLEY MILLER
3546 Olive Avenue, Long Beach, CA 90807 | H: 562-726-1618 | C: 310-308-1725 | klmtaffy@charter.net
Highly creative, energetic and analytical Visual Manager offering outstanding presentation,
communication and team management skills. Results-oriented leader with a focus on
creating inviting and rewarding shopping experiences that elevate brand equity. Broad
experience in analyzing sales data and trends to create market relevant visual solutions.
Sales Analysis
Project management and planning
Time and resource optimization
Vendor partnerships & sourcing
Merchandising & Planograms
Store fixture layouts & space planning
Team Leadership
Training & development
Communication skills
Multi-tasking
Self-motivated
Team Player
Spearheaded development and roll-out of new jewelry fixtures for Brighton resulting
in a 30% increase in jewelry sales
Enhanced brand equity at Brighton through the development of new fixtures,
merchandising standards and directives resulting in a 10% increase in sales
Expanded Brighton stores from 72 to 206. Trained store teams on Visual standards &
merchandise presentation to ensure continued success and growth
Developed new floor layouts & merchandising strategies resulting in a more inviting
shopping experience and sales growth
Streamlined planning and coordination which led to a 13% increase in Junior business,
#1 in May Corporation
Dec 2005 to CurrentVisual Merchandising Manager
Brighton Collectibles, LLC - City of Industry, CA
Developed and directed launch of new jewelry fixtures which led to 30% increase in
jewelry sales
Strengthened 2015 Holiday business by 18% through implementation of new Black
Friday merchandising strategy
Increased profits by 13% in under performing categories through development of new
fixtures and merchandising techniques
Initiated Visual Merchandising directives, standards and field training
Partner with President, GMM and Buying team to develop merchandising strategies
and planograms to drive sales
Track sales on a monthly basis to ensure strategies are successful and to identify areas
of opportunity
Oversee Visual Merchandisers, Graphic Artist & Visual Coordinator
Train field team, DMs, RMs & stores on standards, merchandising and visual
presentation
Initiated partnership with wholesale division to ensure standards, merchandising
strategies and brand image are consistent with Retail division
Instituted time lines for visual calendar based on product deliveries, holidays and
special events
Implemented system for ordering fixtures & displays for existing, new and remodel
stores
2. Education
Jan 2001 to Dec 2005Merchandise Presentation Coordinator
Robinson's-May / Meier & Frank - North Hollywood, CA
Spearheaded development of merchandising strategies, planograms and floor layouts
to maximize vendors with biggest growth potential for Juniors, Children's, Dresses,
Suits, Coats, Intimate Apparel and Hosiery
Oversaw implementation of standards including flow adjacencies, merchandise
presentation and fixture placement
Analyzed sales trends, key item selling and promotional event results to identify
missed opportunities and under-performing business
Drove Juniors, Dresses and Suits business to #1 in May Corporation
Jan 1997 to Jan 2001Visual Manager
Robinson's-May - Arcadia, CA
Created exceptional seasonal displays, branded event and cosmetic presentations to
achieve increased sales productivity and recognition from corporate
Bachelor of Arts, Humanities / English
University Of New Hampshire - Durham, NH, USA
Graduated Cum Laude. Minor in Philosophy/Art History