Copywriter

Copywriter
On 'The Social Contract' by Rousseau Hong Zhang In class I have discussed this book briefly. My previous discussion is based on how to frame
and discuss possible problems like corruption based on Rousseau's book. In this summary, I will analyze some of the key and interesting points
either by this book or by the class discussion. This book is about political law, government and people. This book gives out bigger view of what a
contract really means in different contents. It is one of the most powerful books in human history. Let me try to understand Rousseau's world as
follows: Legitimacy and Nature Law Rousseau starts this book by legitimacy. Unfortunately, we have very short life and no human being ever lives long
... Show more content on Helpwriting.net ...
I don't know whether Rousseau was the first one to give that meaning to the word sovereign and many other words. But it is amazing that we still
use the words Rousseau used in his Social Contract. Of course, we still use his ideas today. Rousseau specifically makes distinguish between the
two concepts about common will, the will of all and the general will: There is often a great deal of difference between the will of all and the
general will; the latter considers only the common interest, while the former takes private interest into account, and is no more than a sum of
particular wills: but take away from these same wills the pluses and minuses that cancel one another,7 and the general will remains as the sum of
the differences. Now though he noticed that people have private interests, he believed that in the aggregate will all the private interests will cross
one anther to some degree. If not then there exist some common interests for all social participants. Therefore his sovereign is popular sovereign in
the form of everyone's democratic right. Rousseau opposed interests of associations formed by some members of the society. He said that When one
of these associations is so great as to prevail over all the rest, the result is no longer a sum of small differences, but a single difference; in this case
there is no longer a general will, and the opinion which prevails is purely particular. This is dramatically different from the
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Marketing Analysis : Att Group Essay
Business Description
ATT Group is a full–service digital creative agency that is located in Seattle. The company provides marketing services, web, branding for a company
in many industries. To illustrates, the company provides solutions of marketing strategies including website, social media, or video production, so that
customers can get the best solution for their marketing strategy based on their budget. In addition the company can help its customers by providing an
assessment and an effective plan, so that they can decide what should they focus on their marketing efforts.
Branding service: In order to keep the look from messages of a company be consistent in all marketing platform, ATT Group provides a business brand
strategy including logo development, video production and social media plan.
Media buying and media planning: Having experience in blending media buying in traditional solutions with digital solutions, ATT Group can provide
the most effective solution for a company media budget. In addition, it is one of a few company in Seattle location that offer Media buying service, the
company's customers will satisfy when they work with ATT Group.
Web design: Having employees with professional skills will helps its customers to design an website with friendly user interface, and provide full
needed functions so that it can attrated their target customers.
Social media: Based on each company needs, ATT Group will customize strategy and express via social media

The Similarities and Differences Between True Colors and...
What the Dog Saw: and other Adventures Malcolm Gladwell is an English–Canadian journalists who wrote an extraordinary piece of work called
"What the Dog Saw: and other Adventures." In this book there are 19 stories, two specifically have a common theme these two stories are called the
Ketchup Conundrum and True Colors. The Ketchup Conundrum discusses how diverse mustard is compared to ketchup. And True Colors on the other
hand discusses how hair dye advertising shaped the 20th century stigma for women who were trying to hide the strands that they didn't like. In the
Ketchup Conundrum French's mustard dominated the shelves; there was nothing else like it. So the Heublein Company wanted ... Show more content
on Helpwriting.net ...
In True Colors women were realizing that they could control how others viewed themselves. In the 1950's and 1960's Clairol hired a copywriter
by the name of Shirley Polykoff who created a brilliant campaign which asked "does she or doesn't she"(Gladwell 79)? This slogan was effective
and unforgettable. Clairol then produced an at home color bath that became a breakthrough in the American beauty industry; it was an all in one
product. During this time women weren't as open as they are now about dyeing their hair. This made people wonder "does she or doesn't she"
color her hair?" (Gladwell 77) No one could tell it was like nothing they had ever seen before. The other copywriter was for L'Oreal, the women's
name was Ilon Specht. She understood what the consumer wanted and introduced the phrase "because I'm worth it"(Gladwell 98) She wanted people
to know that they do have an opinion, a choice and a role in society. Herta Zong soon after came into the picture who conducted motivational research
on people. In order for advertisers to get on a psychological level they must understand that consumers build a relationship with their product because
they begin to trust and rely on it. People like routines and products are part of a routine; most people rarely get out of routines because they don't like
change. Which means that people do form bonds with their

Havas Media Internship
DSC Student's Internship Experience Aviral Kumar Gupta (PGDPC XXII at DSC), Interning at Havas Media After getting over with my exam blues, I
was thrilled to know that I have bagged an internship in Havas Media (HM) through my college. For me getting an opportunity to work in such a
prestigious media group was nothing less than a privilege. From having an imagery perception about the industry to manifesting the actual work
scenario, an internship at Havas Media familiarises me with all the vital aspects of advertising in the traditional and digital landscape. Creative
Department is known as the backbone of an advertising industry and finding internship opportunity in this department is not easy because agencies
don't want to engage their

Selling Mrs. Female Consumer Analysis
In 1929, Christine Frederick published Selling Mrs. Consumer, which taught manufacturers and advertisers how to sell products to American women.
Consumer culture is now a part of everyday life and is seen as a female activity, and the women's role as a consumer became seen as an almost natural
one, this can be seen in the phrases such as "born to shop." Cnsumer identity masks women's economic and political contributions. Women appear only
on the receiving end of consumer culture. Consumer identity is bound up in notions of the feminine and American women had been consumers for a
long time. During the Revolution, women's political role involved consumer boycotts; women were expected to run a household well, and they took an
active role in purchasing... Show more content on Helpwriting.net ...
The growing display of female images in the mass media, which presented youth, beauty, and sexuality in often unrealistic ways increased this. The
gendering of consumption did not really allow for women as producers in the new consumer industries. Women made up a minority of professionals
working in advertising, and magazines in the early twentieth century, and rarely controlled them or held executive positions, most were copywriters,
which was deemed the correct work for women (Peiss, 1998). The businesswomen entered a position as information advisers who claimed to understand
and communicate with women consumers successfully. The early advertising women found work in the large agencies on women's accounts, such as
beauty products, and housewares. In department store merchandising, over forty percent of buyers were women by 1924. A number of female home
economists promoted standardised goods, and brand–names, the Good Housekeeping Seal of Approval was also given assuring consumers of the
quality and safety of products under the appearance of good domestic performance (Peiss,

Business Ethics Essay
Question 1:
1.What are the relevant facts? (10 marks)
Annie, a copywriter for Laird and Laird (L&L) Advertising, has been assigned to Bud's Best (BB) bacon account.
Lance Willard is a popular Hollywood movie star, has signed 1 year contract with BB bacon for product testimonials (when given by celebrities known
as celebrity endorsements).
President of L&L, (Victor) explains to Annie that Victor has signed an affidavit swearing that he is a bona fide user of BB bacon.
Although Lance has plenty of personal experience with BB bacon, as is legally required for him to give a personal testimonial, and he has always
preferred BB to any other brand of bacon, Lance has recently turned into a vegetarian for the past one ... Show more content on Helpwriting.net ...
American Advertising Federation
4.What are the possible alternatives (course of action) available? (20 marks)
Annie could discuss with the company to drop using Lance in this campaign and use someone else who is currently consuming the product.
Annie could decline to continue to work on the campaign because it is against her professionalism.
Annie could have asked to be reassign to some other account where the product poses no health hazards or morally ethical.
Annie could propose another method using Lance which doesn't suggest that Lance has ever personally used the product.
Annie could agree to go to work on the campaign as proposed.

Annie could propose another method using Lance which doesn't suggest that Lance has ever personally used the product.
5.What are the ethics involved in these alternatives? (20 marks)
In order to determine the ethics involved in these alternatives, we should look into the outcome of act/omission by a person involved. This would lead
to questions asked based on a "utilitarian" perspective (costs and benefit):
For example: 1.Which possible alternative would provide the greatest benefit to the greatest number?
2.How would costs be measured in this vignette?
3.Do the benefits of being consistent with your personal

Writing Effective Communications Essay
Phoenix Advertising
Interoffice Memorandum
DATE: May 5, 2013
TO: Moe Frands, Managing Director; Sasha Larr, Planning Director; Jane Dresser, Creative Director
FROM: Janet Ribble, Vice President of Human Resources
SUBJECT: Roanoke Branch Update
In recent months, the Roanoke branch office has been experiencing difficulties. After a change in management, the graphic artists and copywriters have
made it apparent that their work is no longer being received well. Although it is not completely clear, this employee upset may be the cause of the
complaints that the branch has received by four of its clients. This matter demands immediate attention, as the Roanoke branch services some of the
companies' most valuable clients and thus ... Show more content on Helpwriting.net ...
In order to ensure the success of the company it is imperative that I communicate effectively and efficiently with both the salaried employees and the
hourly waged staff to. I also need to verify that the managers there are using their resources to accommodate the employees during this period of
work overload. In order to do this I need you to provide me with payroll statements from the Roanoke branch for the last 12 months. I also need a
summary of the agency policies and the branch policies regarding overtime and compensation/ benefits packages.
I would like to see you my office by 5 pm today with all the reports. Please understand the urgency of this request and feel free to assign Regina and
Howard to this project only today. I am sure Devon can handle all the responsibilities in the department today so that we can work to resolve this
matter quickly.
Tomorrow I will review the documents and draft a letter to the manager there, directing him on how to proceed with his staff. I will want to meet with
you and Theresa briefly tomorrow morning at 10 am in the main conference room. I am positive that

Lwfc Copywriter Process
*Everything below will be filled out by Copy Writers*
LWFC Copywriters – Process – https://goo.gl/wlkHJK
LWFC Copywriters – Social Copy – https://goo.gl/pgiiDc
LWFC Copywriters – Style Guide – https://goo.gl/Z3IlBb
Website Text (Headline and All Details: 1 to 2 paragraphs)
Ticket sales start Sept. 4 to win a 1969 Oldsmobile Cutlass Convertible, valued at $25,000, with all proceeds going to support the Living Word Family
Church UPGRADE Campaign.
The car features:
Rhodium Silver Metallic Exterior
Black Convertible Top
Black Leather Interior
PDK Transmission
20" Carrera S Wheels Painted in Black Satin
ParkAssist
Premium Package Plus
Tickets are $50 each and only 1,000 will be sold. You must be 18 years of age or older to purchase tickets. Tickets... Show more content on
Helpwriting.net ...
18With $50, you could go out to dinner once, go to the movies once – or invest in your community for generations to come and possibly win a 1969
Oldsmobile Cutlass Convertible. Interested? Visit lwfc.org/classiccarraffle
3 weeks out Sept. 25UPGRADE your ride – and the Living Word Family Church – with your entry into the 1969 Oldsmobile Cutlass Convertible
raffle. Only 1,000 tickets will be sold. Get yours today! lwfc.org/classiccarraffle
2 weeks out Have you worried about future generations? Help LWFC reach Wake Forest for years to come by supporting the UPGRADE campaign.
Tickets ($50) are on–sale now to win a 1969 Oldsmobile Cutlass Convertible, lwfc.org/classiccarraffle
2 weeks out We're only selling 1,000 chances to win a 1969 Oldsmobile Cutlass Convertible, with proceeds benefitting the UPGRADE campaign. Visit
lwfc.org/classiccarraffle for details

1 week away There are only a few days left to enter to win a 1969 Oldsmobile Cutlass Convertible – buy your tickets ($50) today at lwfc.org
/classiccarraffle
3 days before What's your favorite classic car?
Buy a ticket today ($50) to win a 1969 Oldsmobile Cutlass Convertible. Only 1,000 will be sold, with proceeds going to the LWFC UPGRADE
campaign. Learn more:

Copywriter Cover Letter
I am submitting my resume and cover letter in application for Belk's Copywriter position. I learned of this position via Indeed and was immediately
interested. My ultimate career goal is to become a proofreader and editor. I think that my previous work experience, growing interest in fashion and
beauty, and my educational background makes me the perfect fit for this role.
I have a strong background in concisely conveying relevant product information. During my time as a virtual AT&Tsales representative, I gave product
recommendations to consumers by highlighting features relevant to their stated interests and needs. Because I was communicating via the AT&T
website and not in person, I had to be effective and clear in my word choice while still honoring the AT&T Voice. In learning how to adopt the voice
of my employer, I am prepared to write effective product copy for Belk.com in a way that will be clear and friendly to consumers. As a data entry
associate, I key customers' financial ... Show more content on Helpwriting.net ...
This is what awakened my passion for editing and proofreading. I know that it is what I want to pursue as a career. As for fashion, I have always
had an interest in it, but it did not blow up until my sophomore year of college. Through Tumblr and research, I learned about different fashion
houses and street fashion cultures. Working at Belk will give me the opportunity to pursue my goal of being an editor while still honoring my
growing interest in fashion. It is the perfect way to get the best of both worlds. I strive to be my best possible self for my future employer, future
clients, and myself. I am confident that my resume and cover letter are accurate representations of my abilities and potential. I truly am the perfect fit
for this position, and will prove to be a sound investment over time. I appreciate the opportunity to apply and hope to hear good news

Developing A Schedule. Where Do You Begin To Prepare Your
Developing a schedule
Where do you begin to prepare your advertising schedule? The best point of reference is the creative or advertising brief. Here, you will be given a
direction on how long the campaign should run for, when it should begin and when it should end, along with other relevant information. You may
choose to run it over days, weeks, months or even years.
Regardless of which option you select, the length and timing of the campaign will be determined by the targets set by the original brief and the budget.
If there is any doubt about how long the campaign should run for, it is best to go back to the team that created the original brief and seek clarification.
The next step in developing the schedule is to ensure that your ... Show more content on Helpwriting.net ...
The account executive debriefs the art director and copywriter, who then direct the assembly of the ad. This may require a fashion shoot by a reputable
fashion photographer, a model, make–up artist, wardrobe artist, props, and lighting assistants.
The finished artwork is assembled digitally in the digital studio by a graphic designer, under the direction of the art director. Once the ad is completed
and proofed, it goes back to the client for final approval and sign–off. The production department sends the approved ad directly to the magazine,
electronically, to their production department.
The double–page ad appears in the December edition of the magazine.
As shown in the example above, there are a lot of 'moving parts' to producing a 'simple' ad. With so many moving parts, there are a number of
opportunities for things to go wrong or fall behind schedule, this is why proper planning and scheduling, along with constant follow–up with each of
the people involved in the process, is critical to the success of any advertising campaign.
Identifying relevant service providers
Which service providers will you need to achieve your advertising objectives? This will depend on the type of campaign you are running and the
media you select. As we saw in the previous section, service providers may include:
в—Џdesigners
в—Џphotographers
в—Џmedia planning/buying agencies
в—Џpublic relations or event management
в—Џ

Why I 've Done Pretty Well For Myself
When I got started in copywriting, I took the long, uphill battle. I decided I was too good for the copywriting courses out there (and perhaps too
cheap), and turned instead to all the books I could buy (at bargain basement prices) on Amazon.com.
And honestly, I 've done pretty well for myself. I quickly got a job in a marketing department, writing copy regularly, and helping out with other
marketing activities. I then transitioned to sales, where I could continue to hone my copywriting abilities while earning a commission selling my
company 's products.
And all along, I chased secret after secret to copywriting success in cheapo books from Amazon.
But, let me tell you a little secret.
I wouldn 't do it that way again. In fact, in the ... Show more content on Helpwriting.net ...
Yet, it 's the thinking that sets great copywriters apart from good copywriters... And, this thinking is what I 've found to be the biggest takeaway from
the best–of–the–best copywriting courses out there.
So, let me answer three of the most common questions around the copywriting courses out there... With the hope that I can steer you in the right
direction for a successful career.
Question 1: "How Do You Evaluate Copywriting Courses?"
When it comes to copywriting courses, I look to the teacher of the course as my single–biggest factor. And, I have one big question.
"Do they walk the walk?"
Let me use a quick story to illustrate. A famous copywriter got a call from a new potential client. This client was trying to sell a book about "How to
get rich with your own mail order business." The advertisement wasn 't working well enough, so he turned to this copywriter for help.

So, this copywriter asked, "Have you gotten rich with your own mail order business?"
Can you guess what the answer was? "No." He hadn 't. How much stock could anyone put in his advice, then? What was the value of learning how to
get rich in mail order, from someone who hadn 't done it themselves?
There are crooks and charlatans all over the place who talk the talk, but who don 't walk the walk. When I 'm looking to invest in a new copywriting
course, I ask, "Have they done it? Have they succeeded as a copywriter?"
If the answer is, "No," that 's my answer to buying the course. Yet, if they

Summary Of To Err Is Wrong By Roger Von Oech
In Roger Von Oech's "To Err Is Wrong", he argues that being wrong is not necessarily a wrong thing and that having errors may lead to success. He
explains that many see "success and failure as opposites"(2), however Oech states that "they are actually both products of the same process"(2). As
he focuses in success and failure, he supports the idea that if someone makes errors, it gives them the opportunity to explore more ideas and
improve their results. Oech also suggests that people are used to the idea that failing is bad and many prefer not to risk making any mistakes or
failing and that they just take the easy way out. He also brings up the idea that succeeding and failing are a part of daily life because everyone tries
not to make any

Television Stereotypes: Gender Inequality and the...
Television Stereotypes: Gender Inequality and Mad Men Since its television debut in 2007, AMC's Mad Men has consistently been brought up in
media conversations about gender equality, or lack thereof, that is present on the show. Set in 1960s New York in the offices of a cutthroat advertising
agency, the show has long portrayed women in both a sexual and demeaning light. With nearly every main male character straying repeatedly outside of
their marriage and the constant turnaround of sexy twenty–something secretaries rotating throughout the offices of the fictional Sterling–Cooper and
Sterling, Cooper, Draper, Pryce agencies, Mad Men has become the subject of much gender–based discussion over the past five years.
In the world in which the Mad Men characters exist, the men are the epitome of power, with the female members of the cast placed into lower–level
positions in both the workplace and in their home lives. Throughout the majority of the show, wives, girlfriends and mistresses are worn almost like
accessories, being demeaned at home, openly cheated upon, lied to, and through it all, always expected to arrive on their often unfaithful husband's
arm at public functions and work parties with a smile on their face and looking like Grace Kelly. Especially in the first few seasons, viewers cannot sit
through an episode without being bombarded with images and themes of gender inequality and female stereotypes. The Washington Post wrote that,
"the sexism, in particular, is

Drinking Like A Man
When I first learned of this assignment, I began Google searching print ads to get inspiration on different campaigns. I was immediately drawn to
this British campaign for the Drug and Alcohol Service of London (DASL): This print ad caught my attention because of the shock value of the
headline " If You Drink Like a man You Might End Up Looking Like One." My initial reaction was what classifies as "drinking like a man" are they
talking about drinking beer, drinking larger quantities of alcohol or indulging more often. The thought of what it meant to drink like a man piqued
my interest and the headline hooked me with "you might end up looking like one". I instantly wanted to read more about how my alcohol
consumption would "make me look like a man". As most people know drinking alcohol is bad for you however how much do you have to drink
before you start seeing noticeable effects like mentioned in the ad. Then, I read the body copy, which speaks to the female audience that wine doesn't
come with just cheese but a variety of negative side effects on your health and beauty. The DASL is warning that, "Apart from a stinking hangover, it
warns women they will also be more prone to wrinkles, bad skin, hair... Show more content on Helpwriting.net ...
The copywriter gives the reader the shock factor of an outlandish and borderline sexist statement " If you drink like a man you might end up
looking like one". This statement is sure to raise eyebrows for the same reasons it attracted my attention such as what classifies as drinking like a
man, how exactly would I "look like one", and how much do you have to drink to get negative side effects. The ad may also slightly offend women
because it insinuates that it is okay for men to drink much more and to an extent that may be true depending on alcohol tolerance; however, it was
stated a little

Miami Ad School Narrative Essay
Nothing excites me more than learning; whether its sparking an unexpected conversation with a stranger or learning of a new advancement in
technology or business. My experience at Miami Ad School (MAS) has been the ultimate learning adventure. I first discovered MAS years ago,
finding this creative refugee had been a dream come true. The work. The culture. The people. It just fit. But I couldn't afford it. So this dream was
put on the shelf. Last year I decided to take a leap of faith and just go for it. So I packed up everything I owned and drove 18 hours from
Philadelphia to Miami in pursuit of my passion. So here I am, in Miami, having the time of my life. I am doing what I love most, using my
creativity to solve problems. My dreadful Mondays mornings have been replaced with purpose filled projects. I've finally found a rhythm. My
friends are from all different parts of the world. The brands we work on are just as unique and different as we are. The one commonality we all have
is our dedication and love for the work we do. But sadly, money is tighter than ever. Each day I walk around with the weight that the work I am doing
may come to a screeching halt because of money. This reality leads me to the... Show more content on Helpwriting.net ...
I am a copywriter and visionary who wants to ensure women are depicted in an authentic way. Despite the accepted idea that men and women are
equal, there are still offensive ideas that make it to our gadgets and TV screens each day. It seems that when at a loss for ideas, the easy way out is to
play on the tired old notion that women are somehow inferior to

William Bernbach Research Paper Outline
William Bernbach
William Bernbach, or known as Bill, was born on August 13, 1911, in New York City. At the age of 21, in 1932, Bernbach obtained a B.A. degree
from New York University; in addition, he majored in English while also studying business administration, philosophy and music.
Although obtaining a job during the time of the great Depression was difficult, in 1933,
Bernbach was able to obtain his first job working in a mail room of Schenley Distillers as a mail clerk. He was able to get the job position from a
family connection. Schenley Distillers was a liquor company that originated in New York's Empire State Building. Bernbach decided to write an
advertisement for the company, and he sent his work to the Lord & Thomas distillery ... Show more content on Helpwriting.net ...
Lewis Rosenstiel was the chairman who gave Bernbach a raise in salary, and he ended up getting promoted to work in the advertising department
(Advertising Age: "William
Bernbach").
On June 5, 1938, he married a woman by the name of Evelyn Carbone. Evelyn and
Bernbach met while working in the mail room together, and she was a receptionist. They had two sons, John and Paul Bernbach. In 1939, Bernbach
eventually left his job at the mail room to become a ghost–writer for Groven Whalen, who was the president of The New York World Fair
Corporation (Wikipedia: William Bernbach). After the fair in 1940, Bernbach worked at the
William H. Weintraub agency and met graphic and industrial artist, Paul Rand. Paul was a big influence to Bernbach, and they also visited museums
and art galleries together to talk about the relationship between art and copy (Heller). This was the start of his advertising career.
Starting in 1941, Bernbach served in World War II for two years which put his career on halt. He was a supporter of Advertising People Against the
War during his service. After his return from service, he worked with Coty Incorporated and later became a copywriter for a larger agency called
Grey's Advertising, in 1945, where he met James Edwin Doyle and

Erin Vale's Marketing Plan
Erin Vale Design– About Us Erin Vale Design is a company that was founded by Erin Vale of Chicago, a well
–known brand and creative director. She
has been in the business for over 15 years, delivering brand and design solutions for various companies. Erin Vale started working in the business in
2002. She was then a fresh graduate of Advertising. She has worked with various advertising gurus of her time and has honed her craft working with
the branding and packaging requirements of multi–national companies. In 2012, after a decade of being in the business, she decided to start her very
own branding company. Her satisfied clients have followed her in her venture. She decided to start out on her own as she was newly married at that
time and

The Importance Of Movie Piracy
Felicia Anane
English Composition1
Argumentative essay
10/8/2017.
Movie Piracy: Why the Debate Some people have an interest in opening a new business for themselves. Nowadays, people have ways of making
money easily on their own. There are several ways people do to get money, for example, cab driving, ride sharing, selling food on the street and
opening stores to sell pirated movies. Everyone has their own opinion on pirated movies but the pirated movie is the illegal duplicate of films for
private enterprise or individual use. The use of movies lacking approval from the author or holder of that press, or to earn such media, by law, and
formulate it available through binder allocate web for different people to use. This form of exercise is called piracy, also those who act in these
applications are known as pirates. Many people like to pirate movies because there has been a technological advancement and internet therefore
connectivity is easy and accessible, Hollywood movies are expensive and people cannot afford, lack of law enforcement to copywriters perpetrator. The
fact that, people have access to internet connectivity, cannot afford to buy movies, lack of strict law enforcement on copywriters in the desire to watch
rare and new movies does not give an individual the authorities to acquire that movie; software or anything illegal means. People assume that its normal
to steal content originally but do not consider the implications, the film companies, and

Hugh Hefner Accomplishments
"Life is bitter sweet. Inside our heads, if we're lucky we're the same kids as we were when we were younger " (azquotes.com). Hugh Hefner was a
very successful man because he was the man who built the multi million dollar brand around the objectification of women. Hefner used to work as an
assistant manager for the Chicago Carton company. (usatoday.com). Hugh Hefner was interesting because of his family life, his accomplishments, and
significant events that happened in his life. Initially, Hugh Hefner used to work as an assistant manager for the Chicago Carton company. "He was an
advertising copywriter for the Carson Prescott Department Store before landing a job as a promotional copywriter with the illustrations, from pinup
artist such

Aristotle's Ethos Pathos Logos
Something that every good salesperson, copywriter, publicist, anyone whose livelihood rests on their ability to sell, should know. And no, nothing sells
itself. If you see an ad that claims this, that's a line.
But how do you learn persuasive writing? Why, you start from the beginning of course.
The very beginning. We're talking obscure Mesopotamian Akkadian scriptures. Don't have time to read article from 23 centuries BC? Yeah maybe
that's a little too early. Lets fast forward to Aristotle.
We're starting with Aristotle because he was one of the most influential philosophers onrhetoric. He wrote a three part series entitled Rhetoric that
outlined how people may build a powerful argument using persuasion.
Outlined are the 3 means of persuading an audience according to ... Show more content on Helpwriting.net ...
And it is a part of a widely used persuasive writing structure called the 4 P's.
Creating ethos is what you are doing when you put testimonials on your website or share business licenses and awards. It's creating an image of
yourself as an expertise in your field. Hence, people will believe you when you tell them your product will do XYZ for them.
Pathos
Pathos means the emotional argument. It's thought that the best copywriting appeals to emotions. The logic behind emotional selling goes that if you
sell by emotion, the thing you are selling is a want. If you sell based on logic and need people will go for the lowest cost option. People are much
more likely to spend more money on something they want than something they need so selling my emotion and want allows you to sell your product
even if it's not the lowest option by a long shot.
Because pathos is such a critical component of powerful copywriting I will dedicate an entire article to it and specific techniques used that elicit
emotional reactions. For now, just watch this Samsung ad featuring a snail (no that's not a typo) that pulls on your emotions

Copywriter Career
When people think of having a career in psychology their interest is usually sparked by the stereotypical idea of the profession, at least that was the
case for myself. In my youth I conjured up images of myself sitting with a distressed patient who would be sprawled across something resembling a
Victorian fainting couch, in which I would nod and utter the phrase, spoken by every fictional therapist ever, "So how does that make you feel?"
Once I actually took this innate interest in the subject seriously, I began to separate the illusion I held about the field from the facts. I realized the
various career opportunities that were obtainable. I will be discussing two personal chosen careers related to psychology the first which can be
accomplished ... Show more content on Helpwriting.net ...
Some cons are you must be very proactive in creating your own job opportunities in the beginning. You can start by doing freelance work to build
your portfolio or securing an internship by contacting advertising and marketing firms. ("Become an advertising copywriter: Education and career
Roadmap," n.d.) Since the acquisition of new accounts usually depends on the success of your previous work for other clients it can be difficult
getting your start as you will generally not have had a wide array of published material. Which also means a low starting salary. Now as for the pros
those are plentiful. You have the ability to work in an office setting or become a freelancer. You are continuously trying to understand peoples wants,
needs, and desires which is endlessly fascinating. You are researching constantly which intern means you are always learning. There is always an
element of variety to your work because of the diverse cliental and products. Lastly and most importantly the value placed on your creativity and
innovation. Although I plan to continue my academic career once I receive my BA, it is important to know my options and how they relate to my

Writing Copywork
If you simply take a moment to think about how many times per day you read something, it can help you get a feel for just how much work is really
out there for the freelance writer. Writers tend to be avid readers to begin with, but try to think in terms of the average person. Someone has to write
the books, magazines, and newspapers we seek, as well as labels, pamphlets, and advertisements we may not. That "someone" could very well be you!
Copywriting or "writing copy" entails creating written content specifically for marketing purposes. These works will typically be used in digital and
print materials to promote products, inform potential customers and clients, and to build a brand image.
Sound like interesting work? Here are some examples ... Show more content on Helpwriting.net ...
As a copywriter, you may find work doing print or digital advertisements – or both! The only difference will likely be the formatting and the targeted
audience. The goal here is usually to be succinct and catchy, though larger spreads and wider campaigns may require more.
Social Media and Web Copy
Businesses and individuals alike are constantly learning just how valuable a web presence can be (it's important for professional writers, as well, but
that's another article series). "The platform" can play the role a major marketing tool, but it tends to work quite differently from standard advertising.
Because of the social nature of the internet, writing copy for websites and social media usually means connecting in a more personal, organic way.
Reports and Press Releases
If you're not a business–savvy person, it can be difficult to think of marketing in terms of anything other than directly pitching products and ideas. Yet
in the vast business world, all signs point to "buy." Press releases are usually huge announcements of new products or other big news, though anything
written up to be given to the media counts as a press release. Reports, on the other hand, tend to happen annually and are an opportunity to show
potential investors the benefits of making a monetary

How Useful Are Copywriter Rates?
As a prospective copywriting client, copywriter day rates are probably one of the first things you'll think about. As well as giving you an
indication of likely costs (or not, because copywriter rates actually give very little idea of how much a job will cost), copywriter rates can be a
good indicator of a copywriter's quality. This is particularly true when you consider published copywriter day rates alongside a writer's portfolio and
experience. Location too is important: a copywriter in, say Cheltenham, Gloucestershire, will probably have lower overheads and be able to offer more
attractive day rates than a similarly experienced wordsmith in the Home Counties. Similarly, a good 'one man band' probably has lower overheads than
a multi–person copywriting agency, while bringing equally good (or better) skills and experience.... Show more content on Helpwriting.net ...
Many copywriters publish a guideline day rate on their website. Some even contain menus for different projects. Menus are fine when you are
buying pizza or your daily latte. However, though menu pricing appears attractive at first, it may not be as advantageous as you think when
choosing your copywriting partner. This is because more projects are different than are similar... In practice, once they have clearly understood the
scope of the work required, many freelance writers prefer to give a fixed price project fee based on their given copywriting day rate. This is good for
you, the client, because you can budget their copywriting more accurately. Provided you don't change the scope of a copywriting project halfway
through, an experienced copywriter should be able to give you an estimate or quotation for your

Capitalism Exposed In Joseph Heller's Catch-22
As Dr. Foster said in his seminar: 'The 20th Century was the American Century.' It was where it's popular culture, and subsequently the culture that is
present today, was shaped. We're talking about the space race, wars including World War One and Two, Vietnam war, the cold war, feminism, the civil
rights movement, just to name a few. Catch–22 captures much of America's development between the 1940s–60s through a satirical perspective of the
American ideologies, particularly in regard to World War Two, and foreshadowed attitudes to the Vietnam war. Heller's protagonist, a World War Two
pilot, recognises that only an insane person would want to fly any more missions. However, when he tells his superiors this, they say that the fact that
he wants to be grounded proves his sanity, so must keep flying. The popularity of Heller's novel led to the use of "catch–22" in common conversation
to describe any impossible bureaucratic dilemma. An aspect which is frequently over looked in both the book and when considering America during
this period of time is the post–world war 2 economic expansion and economic dream of capitalism and free enterprise through free market. This
economic expansion came at the end of the... Show more content on Helpwriting.net ...
Capitalism is an economic system where because businesses are privately owned, supply and demand is created and drives growth. Free enterprise is
an economic system where few restrictions are placed on a business by the government. Capitalism bloomed after World War Two due to these factors:
the distrust of the government built on the Great Depression; the industrial development during the war; and the fact that the strict rations were lifted.
Businesses were encouraged to grow, as well as individuals to gain more money across the socio–economic spectrum resulting in an increased GI, GDP
and

Grand Valley State University Student Internship Experiences
Introduction
This report summarizes my overall experience thus far at Grand Valley State University (GVSU), including my most recent internship experience. It
will discuss how each experience that I have gone through has helped prepare me for my transition from life as a student to the professional world.
GVSU: A New Beginning
When researching different majors and what jobs they could lead to, I eventually decided upon Advertising/Public Relations. I have always wanted to
be part of a world full of creativity and memorability, which is what the advertising industry is all about. The thought of becoming a Copywriter in an
advertising agency makes me excited to see what my future will be.
My future is still unwritten, but I will stop at no ... Show more content on Helpwriting.net ...
The entire experience was purely done from my home and communicated through email and Facebook. Although I was not commuting throughout this
internship to their corporate office located in downtown Chicago, the experience was still challenging and still run professionally. The Black Sheep is
a satirical newspaper for college students geared towards specific schools.
Every other week I created a detailed outline of three very different ideas that I wanted to write about that GVSU students could connect to. My
supervisor then chose what my article would be on based on those three outlines. The weeks that I was not sending my supervisor article ideas, I
was writing the satirical article as well as making editorial decisions based on the feedback I receive from my first draft. Sometimes it would take
two drafts, while other times it would take three. After my supervisor felt that it was an exceptional piece of work, she posted it online where I would
then share it through social media to get my target audience aware that it was up and excited to read it. Throughout the entire internship, I completed
five full articles that were posted

Public Relations Personnel : Graphic Artists And Designers
Newspapers01–June–2017 to 31–Aug– 2017 3 months6 times over a period of 3 months Public relations personnel, Copywriter, Graphic artists and
designersPublic relations personnel: These personnel using the right tools and activities, can promote positive attitudes and behaviors towards the
business that will help convert interested consumers into customers. Copywriters: The copywriter writes text or script for an advertisement, based
largely on information obtained from the client, who are responsible for visual aspects of the advertisement and, particularly in the case of print work,
may oversee production. Graphic artists and designers: Ones who are to troubleshoot typing mistakes or incorrect information... Show more content on
Helpwriting.net ...
Longer and more response forms: It 's a two–way flow of information, interactivity. These feedback forms help in keeping customers satisfied and in
turn helps them to pass the word along. Further follow–ups help not only in determining the prospects future needs but also makes long–lasting
customers. Performance Gap of the Action PlanHow You Would Address These Issues to Facilitate the Continuous Improvement to Meet the
Designed Targets External InterferenceUnderstanding the feelings, thoughts, and motives of customers is all the more important, which could
minimize most of the problems. In addition, external uncontrollable factors to be analyzed and taken proper care of to overcome the same.
Productivity Below BudgetAt first, building a money step into planning may feel like slowing the business down. Being realistic about the costs of
all great plans can, in the beginning, put a damper on how we feel about the upcoming year. However, as we add budgeting to our planning process
on an ongoing basis, we will discover a balance between productivity and money that fits in and the tolerance for financial risks. This balance will
give a sense of financial security so that we can take calculated risks, grow our business, and have the impact we want. Quality, OHS or Environmental
FailureThe Failure Modes and Effects Analysis (FMEA) is employed to analyse risk management for OHS, environment and quality management.
FMEA is

Mars Blackmon And Spike Lee Essay
Career
Jim Riswold was born in 1957 in Seattle, WA and he graduated University of Washington in majoring in BA philosophy, history and communications.
He resided Portland, OR because he brought into the Wieden +Kennedy as the first copywriter.
The anxious work that he did in advertising world was with Honda scooters and it was the revolutionary work, which gave the bright futures to him.
His next pioneer work was with Nike, where got benefited from Jim's talent. One of the most famous campaigns was "Mars Blackmon and Spike Lee,"
which is one of the Nike series. That campaign showed the first time that the company, Nike approached different way of getting attention to the
audience by showing a human side of the athlete with humor and the popular ... Show more content on Helpwriting.net ...
Jim Riswold worked for this campaign with the filmmaker Spike Lee and they both got inspired of this creative idea from the first Spike's movie,
She's Gotta Have It. Jim Riswold recalled his inspiration from that movie, "There's a character in the movie named Mars Blackmon who so loves
the man Air Jordan and the Air Jordan shoes, when he has the chance to sleep with the girl of his dreams he won't remove his Jordan's" (Wieden +
Kennedy). By his inspiration, Jim and Spike were starting to shoot their first Spike and Mike commercials, which was also the first time humor
ever made into Nike spot. Jim and Spike executed the spots more easier than they thought because they caught the point of both Mars Blackmon,
Michael Jordan and the Nike Jordan shoes together into one spot. Most of the audience already known who is the Michael Jordan, but less people
known Mars Blackmon who is the number one big fan of Michael Jordan. So, Jim wanted to shot the commercial like Mars instead of Spike.
Basically Jim made Mars pretended to produce, wrote, and recorded it by himself. This commercial was well executed and demonstrated, thus it gave
the positive, playful and powerful identity to the NBA especially for the Jordan's humanizing image as a big star

Comparing Advertising Essay
Comparing Advertising
An advertisement is usually a text that is designed to attract the attention of the consumer and try and persuade them to buy a product. The
advertisements that will be compared differ in many ways – but the attribute that they both have in common is that that they are both trying to sell
something. Their purpose, audience, medium, language and the devices that the copywriters employ will be discussed.
The two advertisements that will be looked at are in stark contrast to each other. The first comes from The Daily Star, a newspaper widely considered
to be the "most tabloid" of all of the tabloid newspapers in Britain. Synonymous with paper are sex scandals and libel cases. ... Show more content on
Helpwriting.net ...
It is advertising a "proofer," (The EPSON COLOR Proofer 5000) which is the printing device used by producers of professional leaflets to check their
final copies before sending them for mass printing. The leaflet is in six ages, of which four are technical information about the product and its
specifications. This is highly unusual and would suggest that the advertisement is not aimed at the average consumer. The information within the
leaflet talks about advances in EPSON technology that are not necessarily specific to this particular product. Therefore, the advertisement is also
aiming to promote the whole EPSON range of products.
Another area where the advertismentisements differ greatly is their target audience. The first advertisement was placed in the Daily Star, a paper
whose target audience is generally accepted to be the British working class. As the advertisement covers a whole page, it is almost impossible to miss
it if one is reading the paper properly and thus, the target audience of the advertisement is the same as that of the newspaper itself (as opposed to a
small advertisement near the sport section, where only people reading that section thoroughly would see it).
The target audience of the second advertisement is more specialised. It is difficult to believe that this advertisement would come to the attention of
anyone that wasn't interested

Writing Effective Communication 05002100 Essay
Part A: Interoffice memorandum Step 1 How large is the agency? How many branches does it have? Where are the branches located? Phoenix
Advertising has approximately 250 employees. We have six branches in addition to our Charlotte, NC office: Salt Lake City, UT; Roanoke, VA; New
York, NY; Denver, CO; Seattle, WA; San Francisco, CA. What's the company's mission? How does each branch relate to that mission? Our Mission: To
provide you with the highest quality marketing materials that will help make your business stand out among the competition. Whether you are in need
of ads, brochures, a catchy company jingle, fun tag line or complete marketing package, one of our expert account managers will help you get what
you need. We... Show more content on Helpwriting.net ...
All of associates weather hourly or salary get medical and dental insurance, 401K, and profit sharing. Phoenix Advertising Interoffice Memorandum
DATE: June 26, 2013 TO: Alison Allen, Human Resources Director; Cary Hasler, Marketing/Advertising Director; Joseph Earl, Customer Service
Director; Elizabeth Hope–Earl, Client Account Director FROM: Anthony Constantino, Vice President of Human Resources SUBJECT: Roanoke
Branch In recent months, the Roanoke branch office has been experiencing difficulties with customer service, art design, and staff. In this office we
have lost two members of top management–an art director and an account executive. Some of the graphic designers and copywriters feel that their
creative efforts are being rejected and are threating to leave. Although it is not completely clear why this turnover is accruing we need to act quickly as
we have had multiple complaints from some of our clients. These matters demand immediate attention, as the Roanoke branch services some of the
companies' most valuable clients. It is vital that the executive team get in contact with the Roanoke branch employees to get these issues corrected at
once. Cary please team up with the graphic designers and copywriters to evaluate

What Tina Fey Would Do For A Soy
"My realization in the film business was it was not about art. My passion was independent film. To say I'm going to support filmmakers whose voices
are never heard. Bullshit! And if these writers think that they have some sort of integrity that's above Snapple, they're kidding themselves, and the
shows will not allow for it, the producers will not allow for it, and the networks will not allow for it, and it's really defeatist." Nussbaum, Emily "What
Tina Fey Would Do for a Soyjoy." http://nymag.com/news/features/51014/ this statement clearly express Nussbaum thoughts on product integrity, let
alone her reason behind her feeling. By way of example, Nussbaum mentioned quite a few times throughout her article how Television programs are no
longer

Alexandre Gama Research Paper
Alexandre Gama is a household name within Brazilian advertising and communications circles. This 59 year old businessman is the founder and
the CEO of Neogama agencies, one of the largest advertising agencies in Brazil, based in Sao Paulo. In addition, he is the founder of VIOLAB, a
guitar program with a recording studio and radio program that promotes young talents. Having graduated in advertising and propaganda has
equipped him with skills to scale the heights of his career. From being a writer, the Chief Executive Creative Officer of BBH, to participating in
the Global Creative Committee, as the only Brazilian, Alexander has risen in his career making him the most recognized copywriter of his time. His
harwork cannot be ignored and as a result, he has not only been awarded, but has been offered a platform to serve on the board of Brazilian
Association of Advertising. From this, he has gained experience that has laid a foundation for the establishment of his firm, the Neogama agencies. In
2002, under his leadership, he oversaw the merge with BBH, and as the majority shareholder, he served as the president and the general manager of
the BBH group, where he left a legacy due to his high performance.... Show more content on Helpwriting.net ...
As an entrepernuer, Alexandre Gama has made successful efforts by investing in a sports car manufacturing company called British Automotive
Company( BAC) , based in the United

Logline: What Does It Means To Be A Stand-Up
Logline–
Jane, a disillusioned copywriter decides to break out of the corporate advertising world and find her creative voice as a stand up comedian.
Outline–
Jane is an advertising copywriter who is fed up with her corporate job and wants to do something radically different. She wants to find her own voice
and to stop regurgitating advertising banality. So she decides to become a stand–up comedian.
Jane has the greatest motivator known to man but particularly to woman, when her ex tells her that she could never be a stand–up. From that point on
all she wants to do is prove him wrong.
Jane's new dream is to be a stand–up but first she has to negotiate, the obstacles of life. Firstly her job as a copywriter which involves working long ...
Show more content on Helpwriting.net ...
RICK It's a first timer. MATT She seems nice ... INT. PERFORMANCE AREA OF THE PUB– NIGHT JANE So I went to a tantric sex course with
my Mum okay, okay look it was a Groupon 2 for 1 voucher...what can I say we are afamily that likes value for money, Mum needed someone to go
with and she couldn't make my Dad go so... anyway I managed to tape most of it on my iPhone, which is good. So when I get a boyfriend I plan to
refer back to it. I'll let that sink in for a minute...That's it I know all about tantric sex, I have it recorded, and I'm willing to refer back to it...that's all
I'm saying tantric sex, knows all about it....yup I do ...that's all I'm saying... INT. SIDE ROOM – PUB – NIGHT ROSE Its dia bloody bolical, we'll be
lucky if anyone stays after that. MATT Everyone has to start somewhere right. ROSE And that place is in your own Mum's front room telling jokes to
Uncle Derek and Auntie Mavis while they drink tea and eat biscuits and pray for death.... How long has she been

How A Business And Work For Yourself
How to start a copywriting in business in 3 steps. Are you sick of a long commute to work in the morning, Are you overworked and underpaid? Or,
maybe your just sick of working for somebody else. in this
in this article, you will find out how to start a copywriting business and work for yourself, with the potential to make a large income. I'm not gonna
lie, it will take work, it will take effort and it will take time. But it might just be the perfect career for you.
Step 1 on how to start a copywriting business
Picking a niche
Niche is just a fancy word for what kind of copy you want to write. This could be an industry specialty, such as, the pet industry or the financial
industry. It could also be a Project related niche like email marketing or social media. It doesn't matter what niche you pick but it should be something
you enjoy writing about (or better yet, passionate about.)
It's important to pick a niche for a few reasons.
You will be known as a specialist in your topic
You will get paid more
You will write your projects faster
You will have less research to do clients will come looking for you
It is always easier to sell to one person than to sell to everyone. You will have less competition and when people find you, it's because they are looking
for you. You should tike some time to figure out what you want to write about then stick with it. You can change your niche later down the road but
start with something get good at it then change later if you want.

The Language Of Advertising: The Use Of Language In...
The aim of the paper is to propose a simple approach to monitor the language of the advertisement use in it. The work provides the analysis of
language of advertising from language point of view and specifies linguistic means used in advertising texts. The work brings knowledge about the use
of linguistic devices in advertisement. In this paper, the researchers' are concerned with the language of advertisement. The main reason to choose this
topic was the interesting use of language in media culture, how the English language gets moulded by the advertisers, to grab the attention of the
audience towards their product. Language plays a great role in persuading and making others to listen and pay attention. Language of advertisement is
therefore used, to persuade the audience. English language and its use in different contexts is interesting to note and is been studied for ages. The
language of advertisement is yet... Show more content on Helpwriting.net ...
It is for everybody including kids, young and old. The language used in media advertisement is of creativity.
The English language is known for its vocabulary and creativity of words. Where in, the other languages have only one or two words which carry a
particular meaning, English may have five or six for a particular word.
Moreover, the meanings of these five or six words may differ very slightly and in a very subtle way. It is important to understand the connotation of a
word. It is the feeling or ideas that are suggested by a word, rather than the actual meaning of the word. Armchair, for example, suggests comfort,
whereas chair arouses no particular feelings. This shows that the different words of English are used to show creativity in advertising a product.
The advertisers adapt language to their own use and take compound words and use them as adjectives. The compound word later widely used in normal
situations. For top– quality, economy–size, chocolate, feather–light and

Roles And Responsibilities Of An Art Director
An art director is a "person in an advertising agency responsible for ideation and the art and design decisions" (What Does an Art Director Do, 2). This
person works alongside people such as copywriters and designers to make decisions on the over–all design, artwork choices and layouts (Sokanu).
These teams can work in multiple areas of the media, such as television, film, live theatre, magazines, advertisers, or video games (Sokanu).
Various responsibilities of an Art Director can include: making and following a budget, how to follow the client's desired vision and concept, managing
the design team, coordinating activities, approving proofs and final copies and presenting concepts, designs and finals to clients (Sokanu)
A notable Art director

Radio Communication : Radio And Radio
The radio has been the first device to allow for mass communication. Radio development began as 'wireless telegraphy." In the 1920's the radio was
basically used to contact ships that were out at sea. Radio communications were mostly gained by the use of Morse code messages. During the war,
the military used it almost entirely and it became a costly tool in sending and getting messages to the armed forces. In the 1920s, after the war, radios
began to grow in popularity amongst the people. Across the U.S. and Europe, broadcasting stations such as KDKA in Pittsburgh, Pennsylvania and
England 's British Broadcasting Company (BBC) began to surface. Radio has improved throughout the years to help us. Henirich Hertz was a German
physicist, who... Show more content on Helpwriting.net ...
Then, its todays radio where it is very important to people and almost everyone knows about it somehow. It also remains very popular all around
the world and most people can't even live without or not use it. By the late 1930s, the popularity of radio news broadcasts that of newspapers. In the
1920s through 1930s the television steals the show. Televisions sets had come on the market by the late 1940s, and by 1951. After television came
out people thought radio was done for but as today radio is still here. There is this thing called The Golden Age of Radio. It happened between the
1930s and the mid–1950s and it is associated with the struggles of the Great Depression. A receiver the inside this time and the radio was free. After
the Golden Age of Radio came to an end, most people started to tune in to radio stations to hear music. One of the main skills for radio is speaking.
They have to talk to others effectively. Some more main skills are reading comprehension, meaning understanding written sentences and paragraphs.
Active listening is when they 're giving them full attention to what other people are saying and not interrupting at inappropriate times. Using their
critical thinking skills by using logic and reasoning to identify the strengths and weaknesses. Definitely need writing and communication skills. Now to
the knowledge of radio. Definitely need to know about communications and media, also they need to know about

Writing Career Essay
If you want to pursue a writing career you will need to know a couple things. "Anyone seriously considering the life of a professional writer must
answer the following questions for themselves: What style of writing am I best at and who will hire me to do it? Do I need a formal education in
writing to succeed? How do I showcase my talents to potential employers or clients? Do I want to work at home as a freelancer or do I prefer a more
traditional employment environment?" ("Learn How To Become AWriter: Careers in Writing"). Those questions will help find out what Writing
Career is the best for you. To pursue a career in writing, a person needs to know about the different jobs available, the requirements to get those jobs,
and good habits to ... Show more content on Helpwriting.net ...
Have extensive knowledge and skills about what you're writing about, and have years of experience in writing ("Learn how to become a writer:
Careers in writing"). This is a good habit because you don't want to be writing about something you don't already know a little bit about. You will
need to be able to communicate clearly and succinctly in a way that will engage the reader ("Learn how to become a writer: Careers in writing").
This is a good habit because you don't want to write a story that people can't understand. "They need to be able to complete tasks independently,
practice good time management, adhere to deadlines, and be determined to succeed in a competitive market. Creativity is important, especially for
writers of advertising materials. Writers must also be adaptable, because different clients require them to work with various types of software and
content management systems ("Learn how to become a writer: Careers in writing"). All these things are good habits because if you're not creative
your writings will be boring and bland. "Determine a specific goal and/or purpose of a document, then organize and develop clearly written prose in
support of that purpose Apply concentrated knowledge of a specialized communication topic ("Writing for the Professions"). This is a good habit
because you want to know the goal of the thing you're

Expert Interview Process Analysis
Expert Interviews Step by Step – How to Create and Sell a Lucrative Expert Interview Product Online By Elisabeth Kuhn Dec 24, 2011 Do you want
to make a lot of money online fast? Here's the scoop on one of the best methods that can make that happen: Read on for six key steps that will help
you with creating expert interview products. Here's why it works: You know that in order to make real money online, you need a list and a product.
But if you have neither, expert interviews can get you there faster than almost anything else. That's because doing the interviews with the experts will
give you a high quality product, which takes care of the first. And then you'll be able to leverage your experts' list for promoting your product, which
takes care of helping you build your list. Pretty cool system, isn't it.... Show more content on Helpwriting.net ...
Here are the six steps: 1) Find a target market Your first step needs to be to find a target market. Look for people who are desperately searching for
information that you could provide? Now you don't have to restrict yourself to information you personally already have as you'll see in a moment.
But you do need a market who wants the info you'll provide, or your product won't sell. 2) Decide on the type of information your target market is
looking for Next, you'll need to figure out exactly what your target market wants to know. In order to create a product that will actually sell, you've
got to provide information people want. And not just want, but want desperately. And it needs to be something they're willing to pay for too. 3) Find
and interview your experts Now that you know who your market is and what they want to know, you're ready for the next step: creating your product.
And one of the best ways of creating a product that sells –– and one of the fastest ways too –– is to interview several experts in your field of choice. So
go ahead, select your experts, and interview them. 4) Turn your interviews into a

Essay on chapter 4 hands on projects
Case Projects
4–2
An inventory specialist in the Manufacturing and Operations Department needs to determine what file systems are mounted on his Linux computer
because he is not sure that the DVD/CD–ROM drive is properly mounted. Explain the steps he should use to determine the mounted file systems, and
also note which file system should be mounted for the DVD/CD–ROM. To determine what file systems are mounted on his Linux computer, first he
must access the command prompt or open a terminal window. Once there, type "mount" to see which file systems are actually mounted. Here he would
check to see if his DVD/CD–ROM drive is properly mounted, and being recognized. The file system that should be shown would be iso9660.
4–3
A new ... Show more content on Helpwriting.net ...
You are asked to train her and as part of the orientation to Windows Server 2008, you decided to give her a background in the advantages of its file
system. Create a short report that you can give her that summarizes the advantages you discuss in your training. Windows Server 2008 uses the NTFS
V. 3.1 file system. Some of the basic features incorporated into NTFS include: Long filenames, Built–in security features, Better file compression tan
FAT, Ability to use larger disks and files than FAT, File activity tracking for better recovery and stability than FAT, Portable Operating System
Interface for UNIX support, Volume striping and Volume extensions, and Less disk fragmentation than FAT. Allowing for many security setups, and
larger files to be stored/used on the computer, NTFS is a large improvement from previous FAT versions. Also, files can now be compressed by more
than 40 percent, saving vital disk space for other needs!
4–5
The Windows Vista computer used by a copywriter in the Marketing Department is experiencing some problems. Each time the copywriter accesses
certain files, he sees an error message. He is concerned because these are files to be used for an upcoming catalog that will go into print soon.
Explain the steps to take in order to fix these files. There are multiple possibilities that could have occurred here. First, it would be wise to check if the
system has had their

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