genre and shot count

1. KenyaBell
Shot Count for Katy Perry Music Video ‘Roar’
While watchingthismusicvideoIcountedall thetimesthe shotschanged, Icounted 134shots.During
these shots Katy crash landed, learnt survival techniques, and made friends with animals. This video
cannot followthe typical characteristicsof the pop genre in relationto the latestfashion,because it
needs to look like Katy has been in the wild for a long time. Meaning her clothes needto be ripped
and worn down. The other genre characteristics Katy follows, she has bright colours, close-ups,
repeated chorus etc. Katy Perry makes this video her own, she is the main focus more than usual
comparedto other musicvideos.She isalwayspart of the narrative and the performance isincluded
within the narrative.
Laura Mulveytheorystating “Visual Pleasure andNarrative Cinema”,meaningthe audience isplaced
in the scene as a male point of view. So Katy Perry encourages this theory because she is looking
straight at the audience and being sexualising, also she dresses with less clothing making her more
sexualised toward men. This also make the men more interested in the video.
Howeverthe audienceisputintothe mindofbeingachildwithreferencetocartoonsatthe beginning.
It does quickly change to the male gaze but there was a slight change in audience view.

2. KenyaBell
There are some computergeneratedimagesinvolvedinthismusicvideo,the main one was henthe
firefliesall came togetherandturnedinto a tiger head.Most of the CGI’s are of the tiger,this shows
the audience how much the tiger rules the wild and what challengers Katy faces.
WhenKatyisbeingwatchedbythe tigeritblursthe outsideof the screentoleaveKaty’sbodyinplain
sightagain givingthe impressionthata male isthe audience.Italsomakesthe audience feel like the
predator because they are looking through the tigers eyes.
Throughoutthe videoyouhave typical shotssuch as medium, longandclose-ups.The longshotsset
the scene forthe audience.The mediumshotsallowthe audience tosee whatKatyisdoingandgives
themachance tofocusonwhatshe isdoing,thisisforthe narrative.Close-upsare typicallyproducer’s
demands as long as the artist is being shownthat their audience will wantto watch the music video
and they will be interested in it.