2. T-Shirts
These are possible mock up t-
shirts that could be purchased
by the Cazzette fans via their
online website as well as at
their shops post concert. The
use of an artist having
merchandise is beneficial to
the band as it means that
they can benefit from the
sales of their merch, this is
essential as within the modern
music industry, the artists no
longer gain a lot of finance
from the actual sales of the
music as the majority of music
(over 95%) is illegally
downloaded and therefore
having consistent fans means
that they are able to maintain
their money as well as their
star image.
3. Posters
New posters can be purchased by both the
artists fans as well as their advertising
networks and their label MTV. This means
that for the listeners, they can been a
memento of their favourite artist. This is a
good piece of merchandise for their target
audience as they are likely to be late
teenagers or early 20 year olds and
therefore they are likely to want this style of
merch as it fits to the normal conventions of
teenage people.
It may also be desirable by the advertisers
as the picture use shows the artists in be
incognito and therefore seem like a
character or a unknown personality. We
know that this style of artist image is
successful as certain artists such as ‘Sia’ use
this identity that leads to attainment.
4. Vinyl covers
This is an example of a vinyl cover that
appears with the band name and
song on it. This would be a good piece
of merch as the relevance and
popularity of vinyl's at the moment is
very predominant and therefore the
use of CAZZETTE offering this as a piece
of styled merch that fans can keep at
a painting ensures that the artists
appears more relevant within the
modern music industry. It also
juxtaposes the modern norms of dance
music merch and therefore gives the
artists an original unique selling point as
well as a new style of image that will
be popular with todays youth
5. Phone Case
The use of the bands official logo being printed
onto phone case is an essential piece of
merchandise for the band as again it fits the
bands stereotypical merchandise purchaser as
they are usually the age that would be most
likely to purchase this style of phone case. The
harsh black back background with the white
symbol over the top makes the case catchy as
well as being a recognisable picture for the
artists fans they can give them a sense of
community as this pattern may not be
recognisable by other people and therefore the
fans feel that they have a personal relationship
with the artist as well as the other fans. This
ensures that the band can have consistent fans
that are likely to purchase other merch from
them or purchase new music.
6. Snap Back
This is an example of a cap with
Cazzette on it as well as an alternative
version with the traditional Cazzette
symbol. This is a good style of
merchandise for the artists fans as
they are likely to be male as this is a
common gender that stereotypically
listens to this genre of music and
therefore they are more likely to
purchase the stereotypically
masculine hat. This also fit the genre
of the music as stereotypically the
electro dance music style is
associated with the modern image of
rappers and this style of artist.
