Media , A2 Evaluation

1. Evaluation Q2 - How effective is the
combination of your main product and
ancillary texts?

2. What Is My Main Product?
• My main media product consisted of constructing a promotional music video. I had the
freedom to choose a genre in which was R&B and carried out a range of different
research into aspects of the music industry to ensure it resembled a video at a
professional level. This is a performance based music video entitled ‘The Motion’ that
explores the difficulties of a loving relationship taking a turn for the worst.

3. What are my ancillary text?
• My ancillary text include my Digi pak and a Digi advert which are crucial in terms of assisting the
promotion of my music video. The main of the Digi pak is to increase the sales of the artists music
material. The Digi advert however focuses on helping to ensure the awareness of the album is
raised mainly before the release of the album as well as during its first couple of weeks.

4. Typology : Digi Pac
There is minimal wording on the front of the Digi pak which aims to maintain focus on the star image and brand
identity which will of course assist in encouraging audiences to purchase it . It also Provides a platform for Curly
‘defined handsome appearance to be analysed by the consumers which will generally be my target audience of
young females . However there are two key terms seen on the front cover and these of course include the name
of the artists as well as the albums name. The name of album also entitles the name of the prominent soundtrack
of the album as well as being the soundtrack of my music video (The Motion)This is a common convention that
is usually skilfully done as record labels as well as artist use a song that has already been released and has
immense success and therefore will draw in audiences to identify as well as make positive associations with the
album in general.
This is the case for my Digi pak as by implementing the name of the latest music vide o and song it will quickly
allow my audiences to make connections with the video and song leading them to want to purchase the digipak
hoping that this favourable approach will reflect through the rest of the album.
However the font of the artist name ‘Curly’ is seen in a much smaller font .The font which is highly emphasised by
the curvaceous ‘Y’ that mirrors the meaning of the artist name and this will act as a brand style connection in
which when audiences see they will contently link it to curly. This builds up his image as well as helps him
establish himself in a industry that artist struggle to explore authenticity but however get caught up in a continuous
cycle of replication that everyone follows lacking a unique quality.
The font for the title of the album differs as it is presented in a strong spacious manner and based on this the
font helps to provide reinforcement of dominance in terms of being of authoritative power he must stand alone.

5. Typography : Digi Advert
The wording and font are slightly different on the advert. The
wording on the advert is seen in block capitals in much bolder
text and this is because there is more information to comprehend
about the sale of the Digi Pak so therefore it is key audience take
notice of all the important pieces of information and including
how they link to my other products:
• The release date – this is highly important as it informs
audiences when the Digi pak will be available to them. Due to
holding such significance it is in bold positioned right at the top
the advert to instantly grab the audiences attention as without
this being recognised it holds no purpose.
• Website – Able to find exclusive features here including
videos & possibly never seen before footage as well as
displaying my promotional video.
• Social networking sites linking to the artist – audiences can
keep up with the artist daily as well as helping to fullfill their
social needs of social integration and significantly this will be
used as a promotional platform to display my digi advert which
will positively translate in to album sales

6. Choice Of Image
The image seen on platforms of my promotional product are a medium close up of the artist with a quiet serious gesture as his
eyebrow is slightly raised but however is quiet seductive and sensual due to his particular masculine features such as his
prominent jaw line and this helped in attracting female audiences as these features are the modern day fetishes and these
included:
• The Hair:
Curly's hair is neatly slicked back to give vital attention to his face as it is fundamental for audiences to be able to recognises
him and establish himself within their memory.
• Mise en scene:
The garments in which curley is seen in are all black to match the mood of the album. Simply based on the fact that this is a
R&B genre which constantly ensures that they keep up with the latest trends it was vital for me to present my artist in clothing
that was current including a designer black leather biker jacket that gives off the idea that he may have an affluent lifestyle
which will instantly permit him with a high status . Black clothing also shares connotations of authority in which I wanted to
establish so these types of associations can be made with him in order to successfully and effectively build up his star image
.Location wise the image was taken in the studio when we had filmed some of our footage for our main media product which
was highly authentic as it caught him in performance mode.
• Jawbones and check bones
These facial features again are favoured by female audiences as they also enhance the theme of masculinity and the way in
which the camera manages to highlight such features. These defined features play an active role in his strikingly attractive
looks as well as creating a sense of seduction.
• Close up:
The medium close up generates an instant relationship between the artist and audiences and this is increased further through
the fact that it feels as if curly is staring directly at you. This personal interaction not only makes the individual feel special but
also they have gained recognition from their ‘crushes’ or just someone who is of such high status. The importance of the close
up is also vital as it means that this is one of the first thing consumers sees which is easily identifiable as well as central focus
to generally maintain on this image with the intention of enticing its audiences.

7. Colour Scheme
The colour scheme is simple yet effective. The background is seen in black with a black and white theme accompanied by
white wording. The black and white theme is similarly associated with a grey scale theme and is crucial as it assist in setting
a mood that will produce an emotional connection with my audiences. The suttle and intense aura gained from this black and
white theme not only creates a highly professional look but it also plays a role in giving audiences an insight into the albums
genre as well as musical content as this is a major convention not only used in Digi paks but also R&B music videos and
due to the immense level of emotion it provokes it links to the main topic s of that R&B concepts focusing on love and
hardships. The wording is seen in white and stands out against the prominent black background as it is hugely vital for
audiences to easily be captivated by. White has connotations of being the colour of perfection due to its relations of being
pure and clean and this connects to my Digi pak in 2 ways:
1. Perfection is a key part of his star image and this is amplified by his good look as well as manly defined features
(bearded , defined jaw and check bones)- the industry has no place for mistakes or artist that have any signs of
imperfections as this will possibly tarnish them in numerous ways such as not being influential or important in which case
will negatively impact sales.
2. In terms of the musical material the white helps to also emphasise the idea of the quality of the music to standards of
perfection which of course cater to my target audiences of aspires who seek the choice of consumer goods on the basis
of quality
The black background again reinforces his dominance but also creates a clear platform for audiences to focus on the artist
as there are no distractions in the background. As well as being able to analyse the star image the black background also
allows the white wording to boldly stand out.

8. The Inside Cover And How This Relates
To Brand Identity?
• The inside of the album consists of a message to the artist fans and generally thanks them for being loyal fans as
well as supporters. This fullfill social needs as audiences will feel a sense of belonging as well as being recognised
by an artist . In terms of the artists personality it showcases qualities that are highly positive including being grateful
and humble as celebrity's forget about the moral bases of what got them to their places within society and again
adds another element of positivity to curly’s star image and brand identity that he is an appreciate young male which
overall helps to increase his likability factor and therefore leading people to look at him in an inspirational light and
therefore purchase the album. This encourages audiences to then watch the music video to see how these
mannerisms reflect through his performances within the video. It is common sense that without building a likable
brand image it is difficult to have a positive impact on audiences as it will clearly reflect in the sales of the Digi pak.

9. Comparisons To Real Life Media
Products?
Rihanna's loud album cover as well as the advert uses the same star image in which is a key convention that I decided to follow.
The music video that is seen also uses this star image as it is a single off the album called ‘California King Bed’. Not only is it
instantly replicated throughout these various media products to help instil a memorable image amongst her audiences . It is easily
identifiable and this is seen through her strikingly bright red hair as well as matching her red lipstick which works to emphasise
her sex appeal through the male gaze theory. This is similarly seen within my media product as I chose an image that holds some
sort of significance in terms of being memorable to represent my products throughout in multiple platforms in order to strengthen
my brand identity. The star image was seen both in my music video , my digi pak and digi advert therefore when audiences
explore either my ancillary text or my music video they are able to make direct links which of course help to benefit all my
products but majorly for the digipak as it will benefit in terms of revenue . It also maintains the same theme throughout in terms of
The close up of Rihanna seen
with red hair is implemented
throughout her promotional
packaging which enables it to
become instilled to audiences.

10. Character And How This Adjusted To My
Brand Identity?
The character of my artist consist of young male who is aged 19 .Due to the fact he is
young this helps him to be able to relate to youthful audiences as he can easily
understand the particular issues that the youths channel and therefore connect on a
more authentic level . Due to this image seen in my ancillary text as well as my main
product audiences can tell that he has a youthful look heightening the connection
between Curley and audiences as well as their reaction to my media products. It is clear
the Curley who plays the role of the main character within my media products was
replicated throughout and this of course was to ensure audiences could make direct links
between the different elements of my promotional packaging as well as being memorable
and being easily identified which will help audiences to establish my artist Curly as an
influential mainstream artist that will overall assist in his brand image becoming known
amongst the industry which will of course underpin his brand identity at the same time. It
is also important exploring the appearance of the character that is positioned throughout
my promotional package as it connects to carry out the fascination of my audiences
mainly the female audiences who will be enticed by Curly’s attractive looks that are
amplified by his facial hair , strong check bones and jawlines that are all associations of
masculinity and are used to represent this ideology of dominance that Curley withholds.

11. Direct Links Between the combination of my main
media product and my Ancillary Products?
All include the same star image
which serve three important
functions:
1. Instilling this image in to the
minds of audiences
2. Strengthening brand identity
3. Easily identifiable as links
between the products come into
existence by audiences
Through the black and white
background seen within both
the ancillary products and
main product a suttle and
emotional mood is set and
this helps to establish the
mood of the album content
being about emotional topics
including love and
relationships.
Typology in ancillary
products but are
implemented into the music
video as title screens at the
beginning of the music
video . This will effectively
become associated with the
artist curly which will assist
in the brand identity
development.
Consistent colour scheme
of black and white seen in
all products which all help
to enforce dominance and
perfection
The main product serves
to promote the Digi pak
and in support of this the
Digi advert acts a
promotional tool in
assisting the outcome of
album sales.

12. 0
5
10
Yes No
Do You Think The Ancillary Texts
Works Well Together?
0
5
10
15
Yes No
Do You Think That The Ancillary
Text Work Well With The Music
Video?
0
5
10
Yes No
Would You Buy This Album?
In order to help gain insight into whether my products were truly affective I
decided to ask 15 individuals who fell into my target audience age group of 18-25
year olds about my products to see what they thought about the combinations in
terms of efficiently working together.
Displayed in this evidence from my target
audience is that majority thought that both my
Digi pak as well as my advert combined
together effectively which was aimed at the Digi
advert promoting the Digi pak successfully
which seemed to have been achieved.
This particular question helped me to understand
if all three products worked together and majority
stated yes and this outcome could be potentially
be based on the fact that I stuck to a consistent
theme throughout my media products including
the same brand image , colour theme as well as
typology. These features functioned to help
maintain close ties between the products.
This question acts as a concluding question as it is
the ultimate purpose of my products to encourage my
target audience to buy the album. Everyone stated
yes which proves that all products achieved their aim
in different ways as each product functioned to help in
the process in various ways and all served their
purpose as all the individuals would buy the album.