1. CallumDeighton
Task 1
Contractual Brief
“A contractual brief is a type of brief or contractwhere a media company is
employed by the client in order to complete a projectwithin the brief which is
set to specific guidelines which the media company mustfollow. It will be very
important for the media company to follow these guidelines and do exactly
what the client states within the brief, if they fail to do so this can result in a
breach of contract and the company could face legal actions.”
A contractual brief is a contractwhich basically gives the employee a project to
work on by the company whilst abiding by a set of rules, it is very important
that the employee must make the project under these certain rules otherwise
it can causethe company serious problems.
Communication – A contractual brief will have strict communication between
the employee and the company because the company will need to makesure
the employee does all the work within the guidelines.
Time Management – The time management within a contractual brief is strict
because within the contract will be set deadlines for the projectwhich the
employee must adhere to unless they risk termination.
Technical Skills – In a contractual brief the technical skills the employee must
have will be the ability to be very quick at getting jobs doneyet being very
efficient at the sametime.
Career Progression –Working in a contractualbrief will give the employee
experience in working to a deadline for a projectas well as working with seat
guidelines which can be very usefulfor the future.

2. CallumDeighton
Negotiated Brief
“ This type of brief will be broughtup if the co-operativebrief given to the two
of more media companies that are competing the projecthave any issues
between themselves about the brief or anything they would like to clear up
with the client. Through the negotiations the brief can then be changed in
order to suite every party taking part in the production. This could be anything
fromchanging the appearance of the productto changing the products
content as well as keeping it to the guidelines set in the brief.”
A negotiated brief is when a co-operativebrief between 2 companies goes bad
like if they both havedifferent opinions on a certain part of the project. The
companies will then make a negotiated brief in which both companies will
make a deal in which they can change whatever they want to be changed in
the productwhilststaying within the rules of the brief.
Communication – A negotiated brief will have a lot of communication between
the two companies as they try to organiseand keep up to date with the
changes to the product.
Time Management – The time management of a negotiated brief will have to
be very strict as the companies are essentially changing part of the product
which means more time will be taken out of the time management to do this.
Technical Skills – With a negotiated brief the employee will require the ability
to quickly analyse, understand and act out what needs to be changed In the
productand why.
Career Progression –Working through a negotiated brief will the give the
employee good abilities in working with unexpected changes working with a
product.

3. CallumDeighton
Formal Brief
“This this where a media company is given a brief by the client which outlines
the productwhich they want to be made. This brief is very open and only gives
enough information to be able to producethe product, any issues or
information that the media company would like to go over can be discussed
during the negotiations with the client. Both the client and the company
employed by them will formally agree on the projectand the brief but it
cannot always be legally binding.”
A formalbrief is when a certain person/organization tells a media company
such as a film or video game company whatproductthey want to be made.
The brief will only overlay the basic information for the productso that the
company can begin producing the product.
Communication – A formal brief will have quite a bit of communication
between the client and the company as they will more than likely have many
conversations aboutinformation and issues regarding the product.
Time Management – The time management of a formal brief will be strict as
the company will be told by the client when everything will need to be done
and they will constantly overlook the company’s progress.
Technical Skills – For a formalbrief the employee will need to be able to work
to the client’s standards and expectations.
Career Progression –Working through a formal brief will the give the
employee good abilities in looking at company standards and being able to
work to them standards.

4. CallumDeighton
Informal Brief
“An informalbrief is not documented and is usually of the verbal kind. Itis
wherethe client and the company which they have employed simply discuss
the requirements for the productthey will be making and ultimately agrees
upon the project.”
An informalbrief is mainly justconversations between the company and the
organization/person in which they discuss whatis needed for the project
before they eventually agree on the project
Communication – A lot of communication is used in an informal brief since it
near enough relies entirely upon communication between the company and
the client.
Time Management – There is quite a bit of time management used/planned as
the client and company will discuss how long the project will take to make.
Technical Skills – Not many technical skills will be used in an informalbrief
apart frompossiblediscussion aboutwhattechnical skills will be involved in
making the project
Career Progression –Informalbriefs can be very usefulfor employees in
advancing communication skills.

5. CallumDeighton
Commission Brief
“This brief is where a large media company will employ an other independent
media company to create and producethe productfor them, and after the
producthas been made the larger company may go on to be use the product
for an external client who will pay the independent media company for making
the productand they could even get a cut of the royalties too. The brief is not
negotiated between the company and the client, however is negotiated
between the two media companies.”
A commission brief is where a company, making a productfrom a client, will
hire a smaller company to make the productfor them, in which they will then
send the finished productback to the bigger company, who will then send the
productto their client who will give pay to the smaller company and possibly
also give them a cut of the royalties the productmakes.
Communication – The majority of the communication that takes place will be
between the 2 companies as they will talk a lot about the project and what will
need to be done for it.
Time Management – There will be a lot of time management used as the
smaller company will need to make surethat the projectis done by a certain
time as well as the larger company, who will need it done by a certain time to
give to the client.
Technical Skills – The technical skills the employee will require will be the
ability to communicate with other companies as this will help in working with
said companies.
Career Progression –Working with commission briefs can be very usefulfor
employees as successfulwork may attractthe attention of larger companies
which may want to work with said employees.

6. CallumDeighton
Tender Brief
“This is where a client will advertise their brief and a production company will
bring together a proposalthat they will pitch to the client, there could be
multiple pitches to the client frommany different companies, so the client will
then get the chanceto choosethe proposalthat they think bestsuits their
brief and offer the job to that production company.”
Communication – A lot of communication will be used between the client and
many various companies looking to work with them.
Time Management – A lot of the time management will be spenton looking at
the various offers fromother companies as well as choosing and.
Technical Skills – The technical skills the employee will require will be the
ability to analysevarious differentoffers and deciding which choice would be
best for them in the future
Career Progression –A tender brief can do a lot for an employee’s futureas
the rightpath can take them very high up.

7. CallumDeighton
Co-operative Brief
“Within this type of brief there are usually two or more companies that are
hired by the client to work to the brief they havewritten for the specific
projectthey want to be completed. After both companies have received the
brief they can then proceed to work together to producethe product. If there
is a disagreement or conflict in ideas there can be a negotiated brief in order to
resolvethese issues.”
Communication – The communication will mainly be between the two
companies working together to make the projectas well as both companies
talking to the client about the project.
Time Management – The time management will largely depend on the co-
operation of the two companies which could be hindered if negotiation briefs
show up.
Technical Skills – The employee’s technical skills will mostly depend on
communication with the other company.
Career Progression –This can help an employee by showing how well they
work with others which can help gain them recognition in the future.

8. CallumDeighton
Competition Brief
“This is where a client can put their brief out so it can be accessed by all of the
different production companies that are participating. Itcan sometimes been
seen as a free competition as each production company will complete the brief
and the client can then judgewhich company has the best projectand as an
award they have it published.”
Communication – The communication of a competition brief will mainly be
between the client and the various companies as the client will try to choose
which offer is best for him.
Time Management – The time management will consistof the client deciding
which offer will be best for him and sending his replies back to the companies
within the time frame.
Technical Skills – The technical skills the employee requires is the ability to
analyseeach individual responseand decide on which is the best choice for
him.
Career Progression –The career progression for theemployee can be very
rewarding if they choosethe rightchoice, because it can possibly earn them a
lot of money and a higher reputation within the company.
Source: http://creativemediaatjt.blogspot.co.uk/

9. CallumDeighton
Saxxy Awards 2014
Who is the client?
The client for this is valve, as they run the entire projectas well as the
programs/softwarefor thepeople to use.
What media product(s) does the client require?
The client requires a shortmovie of around 5 minutes which is made on the
selected software(SourceFilmmaker) and shows a good use of creativity.

10. CallumDeighton
What is the timescale to deliver the product(s) to the client?
All eligible entries have to be entered between September 17th
and September
24th
, the voting in which the public can choosewhich shortmovie they think is
the bestin each category is then carried out fromthe 24th
to the 29th
of
September.
Who is the intended target audience the client wishes the product(s) to appeal
to?
The project was made to appeal to people who arefans of valve as well as like
to use the SourceFilmMaker software. Also it appeals to people who are
interested in the competition and are fans of the type of categories available
as there are multiple different categories of film available to make in the
conversation (action, short, drama, comedy and overall).
What are the legal and ethical issues relating to the production?
The people participating must useonly Valve softwarein the making of the
project, any none Valve softwarefound in the movie will be disqualified from
the competition

11. CallumDeighton
What constraints do you haveto work within (budget, length of product,
format)?
The constraints for the projectinclude the 2 month time limit to make the
movie, the movie being at least 5 minutes long, the movie having to have
content that applies to the categories and the content must only be made
under Source FilmMaker.

12. CallumDeighton
Indies vs PewDiePie
Who is the client?
The client for this projectis famous gaming YouTuber PewDiePie as well as the
website GameJolt as this projectwill probably gain some good recognition and
attention for both clients.
What media product(s) does the client require?

13. CallumDeighton
The client(s) require the community to create a small game on any of the
selected softwareand have the game rated by the other members community
based on its creativity, appeal and fun gameplay. The top 10 rated games will
be played by PewDiePieon his gaming channel.
What is the timescale to deliver the product(s) to the client?
The community has a 72 hour period to upload the game.
Who is the intended target audience the client wishes the product(s) to appeal
to?
This projectis intended for video game fans as well as fans of PewDiePie who
will want to look at the vastvariety of games made for him or if they want to
make a game themselves who would like to see it played by PewDiePie
What are the legal and ethical issues relating to the production?

14. CallumDeighton
The rules state that the games mustnot include any issues such as racism,
sexism, personalattacks and pornographic content.
What constraints do you haveto work within (budget, length of product,
format)?
There are a certain selection of programs to choosefromto make the game on
as well as working under the 72 hour time constraint, keeping in line with the
game content and working under a set budget.

15. CallumDeighton
Steam Greenlight
Who is the client?
The client is Valve, who made and owns the Steam Product.
What media product(s) does the client require?
Steam Greenlight was made so that the gaming community can upload their
own video game ideas they have made to be uploaded to the site and be
reviewed upon the community, games that gain a good amount of review will
then be reviewed by Valveand they can then upload the game to the official
steam storeto be purchased.
What is the timescale to deliver the product(s) to the client?

16. CallumDeighton
If it is to be uploaded to the steam storeValve will then ask the developer to
give them a timeline in which they will havethe date in which the full product
will be ready for release.
Who is the intended target audience the client wishes the product(s) to appeal
to?
The project is intended for video game developers/publishers who are
relatively new to Steam and are interested in releasing their game on the
platform.
What are the legal and ethical issues relating to the production?
The product mustnot contain any material that can be deemed offensiveas
well as not violate any copyrightor property rights.
What constraints do you haveto work within (budget, length of product,
format)?
The constraints include the pricing for the game being chosen by Valve based
on how much they think it should sell for, as well as the content not violating
copyrightand property rights.