The document discusses different types of briefs that can be used when a media company is hired by a client to complete a project. It describes contractual, formal, informal, co-operative, negotiated, commission, tender, and competition briefs. For each brief type, it provides details on things like whether it is legally binding, the level of communication expected, time management approach, technical skills required, and likelihood of future contracts.

1. Contractual brief
A contractual brief is a type of brief or contractwhere a media company is employed by the clientin order to
complete a projectwithin the brief which is set to specific guidelines which themedia company must follow.It
will bevery a contractual brief is a type of brief or contractwhere a media company is employed by the client
in order to complete a project within the brief which is setto specific guidelines which the media company
must follow. Itwill be very important for the media company to followthese guidelines and do exactly what
the clientstates within the brief, if they fail to do so this can resultin a breach of contractand the company
could face legal actions.Importantfor the media company to followthese guidelines and do exactly wha t the
clientstates within the brief,if they fail to do so this can resultin a breach of contractand the company could
face legal actions. http://www.answers.com/Q/What_is_a_contractual_brief
A contractual brief explainsthework and liabilities of an employee, which is legally bindingand mustbe
strictly adhered to. Communication would be strict,formal and regular to ensure the brief is maintained.Time
management would be strictly monitored and would most likely be controlled by the employer. A high level of
technical skill would need to be proved to secure the contract. There is a high chanceof receivingfurther
contracts upon completion to a high standard
Formal brief
This this where a media company is given a brief by the clientwhich outlines the product which they are
wanting to be made. This brief is very open and only gives enough information to be abl eto produce the
product, any issues or information thatthe media company would liketo go over can be discussed duringthe
negotiations with the client.Both the clientand the company employed by them will formally agreeon the
project and the brief but it cannotalways be legally binding.
http://creativemediaatjt.blogspot.co.uk/2013/03/formal-brief.html
A formal brief Is similar to a contractual brief,but is not necessarily legally binding.Communication would
probably be on the strictsideand the time and schedule would be strictly managed.A high level of technical
knowledge and skill would be required to obtain the contract. There is a high chanceof receiving further
contracts upon completion to a high standard.
Informal brief
An informal brief is notdocumented and is usually of the verbal kind.It is where the clientand the company
which they have employed simply discusstherequirements for the product they will bemaking and ultimately
agrees upon the project. An informal brief is notdocumented and is usually of the verbal kind.It is where the
clientand the company which they have employed simply discusstherequirements for the product they will
be makingand ultimately agrees upon the project. http://creativemediaatjt.blogspot.co.uk/2013/03/informal-
brief.html
An informal brief is typically notdocumented and usually refers to parties who arefamiliar with each other.
Communication would be fairly lax and informal.The clientwill usually issuethis kind of brief when they know
the receiver has a lot of technical skill.There may be chancefor further contract depending on the client.
Co-operative brief
Within this type of brief there are usually two or more companies that arehired by the clientto work to the
brief they have written for the specific projectthey want to be completed. After both companies have received
the brief they can then proceed to work together to produce the product. If there is a disagreement or conflict
in ideas there can be a negotiated brief in order to resolvethese issues. Within this type of brief there are
usually two or more companies that arehired by the clientto work to the brief they have written for the

2. specific projectthey want to be completed. After both companies have received the brief they can then
proceed to work together to produce the product. If there is a disagreement or conflictin ideas there can be a
negotiated brief in order to resolvethese issues.
http://creativemediaatjt.blogspot.co.uk/2013/03/co-operative-brief.html
A co-operativebrief is a brief where the clientwill hirea number of companies to work together, the main
objective of the brief is to ensure the companies function correctly together. Communication would probably
be on the strictsideand the time and schedulewould be strictly managed.A high level of technical knowledge
and skill would berequired to obtain the contract. There is a high chanceof receivingfurther contracts upon
completion to a high standard.
Negotiated brief
This type of brief will bebrought up if the co-operativebrief given to the two of more media companies that
are competing the projecthave any issues between themselves about the brief or anythingthey would liketo
clear up with the client.Through the negotiations the brief can then be changed in order to suite every party
takingpart in the production.This could be anythingfrom changingthe appearanceof the product to changing
the products content as well as keeping itto the guidelines setin the brief.
http://creativemediaatjt.blogspot.co.uk/2013/03/negotiated-brief.html
A negotiated brief is usually used in conjunction with aa co-operativebrief to re-balanceand address any
issues either party has.Like a co-operative brief: Communication would probably be on the strictsideand the
time and schedulewould be strictly managed,A high level of technical knowledge and skill would berequired
to obtain the contractand There is a high chanceof receivingfurther contracts upon completion to a high
standard.
Commission brief
This brief is where a largemedia company will employ an other independent media company to create and
produce the product for them, and after the producthas been made the larger company may go on to be use
the product for an external clientwho will pay the independent media company for making the produc t and
they could even get a cut of the royalties too. The brief is notnegotiated between the company and the client,
however is negotiated between the two media companies.
http://creativemediaatjt.blogspot.co.uk/2013/03/commission-brief.html
A commision brief is usually between two largemedia companies where a company who has received a
contractwill pass on work of another company. Communication could be strictor not, depending on the
company and the contract. A high level of technical skill would beexpected of the receivingcompany and as
there is a history of the two companies workingtogether hey may sharemore contracts in the future
Tender brief
This is where a clientwill advertisetheir brief and a production company will bringtogether a proposal that
they will pitch to the client,there could be multiplepitches to the clientfrom many different companies,so
the clientwill then get the chance to choose the proposal thatthey think best suits their brief and offer the job
to that production company.
http://creativemediaatjt.blogspot.co.uk/2013/03/tender-brief.html
A tender brief is where the clientputs out a brief and multiplecompanies put forward a pitch to obtain the
contract, A high level of communication is expected on both ends, A high level of technical skill would be
expected of the receivingcompany and there is a higher chanceof receivinganother contactin the future.

3. Competition brief
This is where a clientcan put their brief out so itcan be accessed by all of the different production companies
that are participating.Itcan sometimes been seen as a free competition as each production company will
complete the brief and the clientcan then judge which company has the best projectand as an award they
have it published. http://creativemediaatjt.blogspot.co.uk/2013/03/competition-
brief.html
A competition brief is where a clientputs forward a brief and any companies or individualscan complete the
brief and subititto the clientwho will award the best. There would be hardly any communication between the
clientand the company. A high level of technical skill would berequired to win the competition but any level
of skill can enter.There isn’tmuch chance of the winner receivingany further contracts form this.