task 1

1. Harry Johnson
Contractual
“A contractual briefis a type of briefor contract where a media company is employedbythe client
in order to complete a project withinthe briefwhich isset to specificguidelineswhichthe media
company must follow.It will be very important for the mediacompany to followthese guidelines
and do exactly what the clientstates withinthe brief,ifthey fail to do so thiscan resultin a breach
of contract and the company could face legal actions.”
http://creativemediaatjt.blogspot.co.uk/2013/03/contractual-brief.html
A contract brief isbetweenthe clientandemployees.The contractual brief explainsthe duties or
rolesrequiredandhowthe company'sschemesitswork.The contractual brief explainshow much
employeewillreceive.The contractual brief includesareaswhatthe employee isagreeingbefore
signingit.A contractual brief mustalsoinclude the general liabilityinsurance.Itisalegal contract
betweenadvertisingcompaniesanditsclientwhichdescribesthe dutiesrequiredaswellasthe price
and paymentsterms.
Communication- Thisis the communicationbetweenemployee’sandclientitisalsowhatthe client
mustdo as well asthe paymentplan.Asa legal documentitislikelythatthe contactbetweenclient
and producerwill be done byemail asthe contractor may be busymostof the time.
Time management- Thisiswhenthere isa set deadlineandthistype of brief isnormallyallocated
whensmallertasksorprojectsare created.
Technical skills- Thisis whenthe clienthiredisusuallyfree-lance ortemporaryworkandneedsto
be at a verygoodskill levelratherthana full time job.
Career progression- As thisbrief isnormallytheorythere isnotmuchcareerprogressioninthe job
as the clientwill workwithlotsof companies.
Negotiated
“Thistype of briefwill be brought up ifthe co-operative briefgivento the two ofmore media
companiesthat are competingthe projecthave any issuesbetweenthemselvesaboutthe briefor
anything theywould like to clear up with the client.Through the negotiationsthe briefcan then
be changedin order to suite every party taking part in the production.This could be anything from
changing the appearance of the product to changing the products content as well as keepingit to
the guidelinessetinthe brief.”
http://creativemediaatjt.blogspot.co.uk/2013/03/negotiated-brief.html
Thistype of brief isgiventotwoseparate clientswhoare competingforthe company’s favourthis
will be muchlike Contractual brief howeverthe negotiationswiththe companiescanbe change soit
can be favouredforone of the mediacompanies.
Communication– Thisisthe communicationbetweenclients andemployees itismade sothat itis
easiertosort out issuesbetweenthe clientandemployeesbykeepingthemupdatedandre assured
aboutwhat isgoingon.

2. Harry Johnson
Time Management– This iswhenthere isa setdeadline butyouare able to negotiate another
deadline if youare notable to reachthe current deadline youare workingtowards.
Technical skills– thisiswhenthe employee isworkingincompetitivebusinesswhere theyare
workingagainstanotherbusinesssoitisbasicallythe competition.
Career progression– if you productis chosenthenyoumaybe thoughmore of withinthe company
youare workinginso youmay be able to progress.
Formal
“Thisthis where a mediacompany is givena briefby the clientwhichoutlinesthe product which
they are wanting to be made.This briefis very openand only givesenoughinformationto be able
to produce the product, any issuesor informationthat the mediacompany would like to go over
can be discussedduring the negotiationswith the client.Both the clientand the company
employedbythem will formallyagree on the projectand the briefbut it cannot always be legally
binding.”
http://creativemediaatjt.blogspot.co.uk/2013/03/formal-brief.html
Thisis the lessformal brief inwhichthe structure iscreatedandgivesa clearpicture of what product
isneededtobe createdthere iscertainguide lineswhichare setinplace toshow how farof the
brief can go.Anythingelse canbe discussedwiththe clientif itneedsbe downthe line butother
than that bothclientswill bothformallyagree atthe endof it.
Communication– Communicationisdone betweenthe clientandthe companytonegotiate an
agreementforthingssuchas paymentplanortime scale thisisdone at the verybeginningsothat
theycan discussesterms.
Time Management– thisis whentime ismanagedwithabrief overviewof the projectandthat time
ismanagedto achieve theirtasksIthe project.
Technical skills– thistype of brief isnormally giventoa full time employee withabrief foranew
ideafora game or projectidea.
Career progression– A managermightgive an employee ataskto do andif theydoa goodjobof it
theyhave the opportunitytobe promotedandgetlookuponbetterbecause of whattheycan
achieve.
Informal
An informal briefis not documentedand is usuallyof the verbal kind.It is where the clientand the
company which they have employedsimplydiscussthe requirementsforthe product theywill be
making and ultimatelyagreesupon the project.
http://creativemediaatjt.blogspot.co.uk/2013/03/informal-brief.html

3. Harry Johnson
An informal brief iswhenanemployee goesuptotheirbossof managerand say theywant
somethingtobe made buttheywill dothisface to face discussingthe employees idea.Although
sometimestheywill notgowiththeirideatheymightthinkaboutitandintroduce itintoother
projectinthe future.
Communication– Thisiswhenthe employee talkstothe managertohisface and asks himdirectly
whathe wantsand howlonghe wants to doit ratherthan sendinghimanemail orletter.
Time Management– thisis usuallydiscussedbefore the projectstartandyouwouldsee an
employeegive the people workingonagame brief overviewonwhatisgoingon.
Technical skills– Thisbrief isusedforquickand short taskssuch as character designorsketches
these are short tasksusedto getthingsdone fast.
Career progression– there isroom forprogressingbutyouhave to prove yourself andshow that
youcan dothings fast inthe time giventoyou.
Commission
“Thisbriefis where a large mediacompany will employan otherindependentmediacompanyto
create and produce the product for them,and after the product has beenmade the larger
company may go on to use the product for an external clientwho will pay the independentmedia
company for making the product and theycould evengeta cut of the royaltiestoo. The briefis not
negotiatedbetweenthe company and the client,howeverisnegotiatedbetweenthe two media
companies.”
http://creativemediaatjt.blogspot.co.uk/2013/03/commission-brief.html
Commissionis whenalargercompanyhiresasmallercompanytodo some workfor themfor a less
amountto get some workdoe quicker. Andwhenthisisdone the largercompanymightlateronuse
the product andthen pay the smallercompanyfortheirwork.
Communication– The communicationismuchsmallerandthe negotiationisonlybetweentwo
companiesthe one whosellsthe productatthe endof it.
Time Management– the time managementisnegotiatedbetweentwocompaniessothe
requirementsare verybroadso the largercompaniesmake the brief andrequirements.
Technical skills– Thesesbriefsare normallyassociatedwithlargerscale projectssuchascompleted
videogamesorfilmsone companies will make themandthe otherwill findthe clients.
Career progression– thisis whenone companymake workwithanotherone toget somethingdone
fasteror to a betterstandard.
Tender
“Thisis where a clientwill advertise theirbriefand a production company will bring togethera
proposal that they will pitch to the client,there could be multiple pitchesto the clientfrom many
differentcompanies, sothe clientwill thenget the chance to choose the proposal that they think
best suitstheir briefand offerthe job to that production company.”

4. Harry Johnson
Thisis whenclientshowsof theirbrief andaproductioncompanywithbringtogetheraproposal
that they will thenpitchtotheirclient.Thiscanbe pitchedmanytimesforothercompany’s
competingforthe clientsworksothe clientwill have awide rangesof chosestochoose forto create
theirproduct.
http://creativemediaatjt.blogspot.co.uk/2013/03/tender-brief.html
Communication– The communicationcomesinthe style of abrief where eachcompanycompetes
for a task givenfroma clientsotheywouldgoawayand getsome ideasand pitchitto the clientto
getthe contract.
Time Management– the time managementisnegotiable if the companygetsthe jobtomake a
game or somethinglike thatsotheycan askfor a certainamount of time butthere isusuallya set
deadline if itisagreedupon.
Technical skills– the brief fora large scale productsuch as a horror game the game will be setwill
guidelines.
Career progression– Whenthe product isproducedthe clientwill be presentedwiththe ideabut
the companywill be incontrol of the budgetandtime itwill take.
Co-operative
“Withinthistype of briefthere are usuallytwo or more companies that are hired by the clientto
work to the briefthey have writtenfor the specificprojectthey want to be completed.Afterboth
companieshave receivedthe brieftheycan then proceedto work together to produce the
product. If there is a disagreementorconflict inideas there can be a negotiatedbriefinorder to
resolve these issues.”
http://creativemediaatjt.blogspot.co.uk/2013/03/co-operative-brief.html
Thisis whentwoor more companiesworktogethertowardsaparticularbrief.Thisbrief alsostates
any guide linesandrulesthe clientrequiresthe brief canbe negotiatedif theyisanyissues.
Communication– Communicationbetweenthe clientandemployeeislongtermsothe companies
constantlycommunicate.
Time Management– There is a settime forthe productto be complete butthere isroomfor extra
time or to extendtheirdeadline.
Technical skills– Thisinvolvesateamworkingtogetheragainthe time ona tenderbrief withina
company.
Career progression– The brief allowsthe companiestoworktogetherinthe future onotherproject
whichinvolve workingtogether.

5. Harry Johnson
Competition
“Thisis where a clientcan put their briefout so it can be accessed by all ofthe different
production companiesthat are participating.It can sometimesbe seenas a free competitionas
each production company will complete the briefand the clientcan thenjudge which company
has the bestproject and as an award they have it published.”
http://creativemediaatjt.blogspot.co.uk/2013/03/competition-brief.html
Thisis where aclientpoststhe brief andthe productiondocumentopenlysoanycompanycanmake
the product once all companiesare finishedmakingthe productsinthe time scale.The clientwill
thendecide whichproducttheywouldlikethismeanstheirproductwill thengetpublished.
Communication– Communication betweenthe clientandemployeeisveryvague due tothe fact
there iscompetitionsothere isverylittle contact.
Time Management– There is a settime scale so if the companywhois setwill the taskfailsto
complete itintime the submissionwillnotbe accepted.
Technical skills– Thisis whenthe companiescompetetogetthere game done andtry and winto
getit popularand seen bythe media.
Career progression– Thiswoundbe the companywhogameswinstheywouldgetthere game tobe
underthe sport lightandseeninthe media.
Steamgreenlightisanonline game store where youcanpaya one - time fee tosubmityourgames
to steamto try and getthemto put iton theirwebsite forpeople topurchase it.

6. Harry Johnson
Steamallowsanyone whoisonsteamto purchase the gamesas longas you have an account you
can playbig andsmall gamesproducedbya range of companiesandsmall time developers.
There isno time scale forthe game because itisan opentime scale andthe productisaimedat
anyone whoplaysgamesonsteamso thiscan range fromchildrentoadults.
The legal and ethical issuesare resolvedbynotmakinganythingoffensive toanyrace andby ensure
the game issuitable toplaywithout anyissuesalsothe game will be reviewedbythe legal and
ethical teamsotheywill checkforanything.
Indie vsPewdiepieisawebsite wherethe You-Tuberaskedhisfanstomake some gamesforhim
and he will playthemonhischannel thisisso thathe can interactwithhisfansthe clientforthisare
Game Golttheyare the mainclientforthisbecause theysetupthe website. The clientwants the
mediatoproduce gamesfor the competition.
The time scale to deliverthe productwas72 hoursbut he alsoleftitopenafterfor late entriesthis
was somost of the people sendingtheregame in tomake the game manage to getthemintothe
competition.
The target audience forthese gamesare pewdiepie andthe other judge’s peopleare makingthe
gamesfor themsotheycan have a chance to winthe competition.
The legal an ethical issueswhere resolvedbysome rulessuchasno racism, no homophobicbullying,
and lastbut notleastnothingoffensive thiswastomake the game suitable foreveryone.
The constraintthere isn’t muchbecause there isn’tmuchtime andyoumust follow the guidelinesto
getyour game judged.

7. Harry Johnson
The clientisthe companyGlobal game jam and everyyearhosta competitionbrief foranyone who
wantsto, to come developavideogame inthe space of a weekend.The time scale comestoaround
48 hours andallowsindividualsorgroupsto workon there brief.
There isno specificaudienceasthe brief isa shortperiodof
time andis judgedonthe gamesqualityratherthenthatit’s
aimedat.
The legal and ethical constraintsare guideline withinthe brief
presentationshowstoall competitorsatthe start however
there are the basicrules,of no hate speechorpersonal attacks.
The onlyconstraintthat competitorsreceiveisthe time scale as
thisconstrainsthe scale of the project

8. Harry Johnson