Vision Crafting

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Vision Crafting

  1. 1. Vision Crafting<br />Askhat Urazbaev<br />Nikita Filippov<br />ScrumTrek<br />
  2. 2. Hey Guys what about my requests for this project?You forgot me on the kick-off <br />I have tons of new great ideas how to improve the product!!!<br />Agile is about delivering value<br />Business Goals are Well Understood<br />Lets build some lines of good quality code!<br />Vision has changed<br />
  3. 3. Vision Crafting <br />A new way to collaborate before youstart writing code<br />The point is to terminate most of risks as soon as possible<br />Improve the way you create Vision continuously<br />
  4. 4. Business Model Crafting<br />Alex Osterwalder<br />http://businessmodelgeneration.com<br />
  5. 5. Business Model Canvas<br />Предложение<br />Инфраструктура<br />Покупатели<br />Как будут выстроены отношения компании с покупателями<br />Отношения с покупателями<br />Какие потребуются договоренности и контракты с другими компаниями<br />Партнерская сеть<br />Что потребуется, для того, чтобы запустить бизнес модель<br />Ключевые возможности<br />Описание покупателей для которых предназначен продукт<br />Целевая аудитория<br />Полное описание комплекса «продукт-услуга»<br />Позициониро-вание<br />Через какие каналы будет происходить контакт с покупателями<br />Каналы продаж<br />Как будут сорганизованы действия и ресурсы<br />План работ и ресурсов<br />Финансы<br />Сколько потребуется денег<br />Что конкретно будет приносить выручку<br />Структура затрат<br />Генерация выручки<br />
  6. 6. Business Model Canvas<br />Proposal<br />Infrastructure<br />Customers<br />What type of relationship does each of our Customer Segments expect us to establish and maintain with them? <br />Customer Relationships<br />Who are our Key Partners?<br />Who are our key suppliers?<br />Key Partners<br />Through which Channels do our Customer Segments want to be reached? How are we reaching them now? <br />How are our Channels integrated?<br />What Key Activities do our Value Propositions require?<br />Our Distribution Channels?<br />Revenue streams?<br />Key Activities<br />Sales Channels<br />What value do we deliver to the customer?<br />Which one of our customer’s problems are we helping to solve?<br />Value Propositions<br />What Key Resources do our Value Propositions require?<br />Key Resources<br />For whom are we creating value? Who are our most important customers?<br />Customer Segments<br />Finance<br />For what value are our customers really willing to pay?<br />For what do they currently pay? <br />How are they currently paying? How would they prefer to pay?<br />What are the most important costs inherent in our business model?<br />Which Key Resources are most expensive? <br />Which Key Activities are most expensive?<br />Cost Structure<br />Revenue Streams<br />
  7. 7. In house development<br />
  8. 8. Vision Checklist<br /><ul><li>Understandableenough so that people know what you mean
  9. 9. Simpleso that it fits on a small card or sticky note
  10. 10. Measurable so that success can be determined
  11. 11. Memorableso that people can easily communicate it to others
  12. 12. Realisticso that people have a chance of actually achieving it
  13. 13. Ambitious and stimulating enough so that it isn’t (too) easy to achieve
  14. 14. Actionable and assignable so that it can be turned into specific actions
  15. 15. Agreed-upon and committable so that people actually feel responsibility for it
  16. 16. Time-boundso that people know when to do it
  17. 17. Realso that people can see the effects of achieving it
  18. 18. Excitable and igniting so that it motivates people to do their best
  19. 19. Inspiring and visionary so that it helps people to see a bigger picture
  20. 20. Value-based and fundamental so that it builds on top of company values, team values, or personal values
  21. 21. Revisitableand assessable so that you can reassess its applicability later</li></ul>© JurgenAppelo<br />
  22. 22. Checklist examples<br />Logistics<br />Iteration Planning <br />Retrospectives<br />Release planning<br />Steeringcommittee<br />Technical committee<br />Supervisor/Sponsor<br />Reporting artifacts<br />Project management tools<br />Responsibilities<br />Estimation <br />Acceptanceprocedure<br />Definition of Done<br />User Story is Ready<br />User Story is Done<br />Documentation is Done<br />Quality: code coverage, test coverage etc<br />
  23. 23. Lean StartUp Canvas<br />
  24. 24. Vision Canvas Hypothesis<br />Continuous risk validation to correct vision <br />Interview with Stake Holders or Potential Customers<br />Interview<br />Interview<br />Is this problem worth solving?<br />PIVOT<br />Is there solution that will fix this problem <br />How we should change Vision to be up to date?<br />
  25. 25. Procedure<br />Prepare canvas and checklists<br />Describe rules<br />Let them do all the job themselves<br />Make sure they have all the help they need<br />Rules<br />Fill in the table<br />Use sticky notes<br />Use checklists <br />Use special sticky note to place a hypothesis/open questions<br />Ask questions if you need help<br />
  26. 26. Silent waiter facilitation<br />Prepare paper/desk/markers etc<br />Explain the rules<br />Group works on its own<br />Facilitator just helps and answers questions<br />
  27. 27. Make Vision for your Start Up<br />Mobile Taxi App<br />Personal Finance System<br />Your choice!<br />
  28. 28. info@scrumtrek.ru<br />@zibsun<br />@Nfilippov<br />http://scrumtrek.ru<br />Download In-house Vision Canvas<br />Q & A?<br />

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