1. ConnorMartin
Task 1
Contractual
“A contractual brief is a type of brief or contract where a media company is employed by the client in order
to complete a project within the brief which is set to specific guidelines which the media company must
follow. It will be very important for the media company to follow these guidelines and do exactly what the
client states within the brief, if they fail to do so this can result in a breach of contract and the company
could face legal actions.”
Source - http://creativemediaatjt.blogspot.co.uk/2013/03/contractual-brief.html
My understandingof aContractual brief isa contract that allowsa clienttoworkon a projectdoing
theirownworkbut withincertainguidelinesandif the clientdisregardsthe guidelinesthenserious
actionwill be takenuponthe client.
Communication –A Contractual brief will helpcommunicationdevelopment bythe companyalways
checkingupon the client,seeinghowmuchworkthe clienthasdone and if theyare up to date,this
meansthe clientwill be able togive detailedfeedbacktothe companyimprovingtheir
communicationskills.
Time Management– If I clientisundera Contractual brief thentheirtime management
developmentwill be improvedbecause theywill have tosticktothe guidelineswithinthe contract
and if theyfail tomeetdeadlinesthentheycouldface prosecution.
Technical Skills –The skillsaclientwill needforContractual brief are listeningtotheirpeers
effectivelysotheyknowexactlywhattheyneedtodo,the abilitytoworkeffectivelywithinastrict
guideline –stickto deadline datesandalsowhattheycanactuallymake withinthe game etc.
CareerProgression - A Contractual brief will help withcareerprogressionbygivingthe clientthe
skillstoworkeffectivelyandbe able tocomplete all workbythe givendeadlines.
Negotiated
“This type of brief will be brought up if the co-operative brief given to the two of more media companies
that are competing the project have any issues between themselves about the brief or anything they would
like to clear up with the client. Through the negotiations the brief can then be changed in order to suite
every party taking part in the production. This could be anything from changing the appearance of the
product to changing the products content as well as keeping it to the guidelines set in the brief.”
Source - http://creativemediaatjt.blogspot.co.uk/2013/03/negotiated-brief.html
My understandingof aNegotiatedbrief isthatif acertainclientwithinacompanycan’t complete
the task that isgiventothemthenthe companywill speaktoothercompanies/clientstocome to an
arrangementthatwill meeteverybody’sneedsandwill meanthatthe taskwill be completedtoa
professionalstandard.

2. ConnorMartin
Communication –A Negotiatedbrief will helpaclient’scommunicationskillsbyallowingthe client
to speaktheirmindtothe companyandotherclient’ssotheywill getabetterunderstandingat
whattheyneedto complete andhowtheywill come aboutcompletingit.
Time Management– If a clientisundera Negotiatedbrief thentheywill improve theirtime
managementskillsbystickingtothe deadlinedatesthattheyhave agreedtootherwise serious
actionwill be takenuponthe clientandtheycouldbe terminatedfromthe job.
Technical Skills –The technical skillsaclientwouldneedforaNegotiatedbrief are beingable totalk
to the companyand otherclientstobe able to talkand workwithothercompaniessotheycan get
theirworkdone.
CareerProgression –The way a Negotiatedbrief willhelpwithcareerprogressionisthe clientwill
getusedto changingtheirworkquieta lot and beingable totalkto companiesandbeingopenwith
theirideashelpingthemdowell intheirchosencareer.
Formal
“This this where a media company is given a brief by the client which outlines the product which they are
wanting to be made. This brief is very open and only gives enough information to be able to produce the
product, any issues or information that the media company would like to go over can be discussed during the
negotiations with the client. Both the client and the company employed by them will formally agree on the
project and the brief but it can not always be legally binding.”
Source - http://creativemediaatjt.blogspot.co.uk/2013/03/formal-brief.html
My understandingof a Formal brief is that the clientdecides what product they want to make and they tell the
company and the company will come up with a brief that can suitwhat the clientwants and needs and the
brief will overlay everything the clientwill haveto do and what constraints they have as well.
Communication – A Formal brief will help with communication development by allowingthe client to speak to
all the companies and the companies will tell them everything they need to do and then the clientwill beable
come to an agreement on what they can actually do.
Time Management – The way a Formal brief will help with time management skills is thecompany will set
deadlinedates and the clientwill haveto meet them otherwise they could face termination from the
job/project.
Technical Skills –The technical skillsa clientwould need for a Formal brief are good time management so they
can stick to the deadlinedate that they had agreed to with the company and also good communication skills to
tell the company exactly what they want to do and be ableto negotiate with the company.
Career progression – The way a Formal brief will help with career progression is theclient will get used to
speakingtheir mind to companies,tellingthem exactly what they want to do and havingthe companies agree
with them, also they will learn to keep their time management on point because if they don’t itcan lead to
serious consequences becausethey have agreed to that date.

3. ConnorMartin
Informal
“An informal brief is not documented and is usually of the verbal kind. It is where the client and the company
which they have employed simply discuss the requirements for the product they will be making and
ultimately agree upon the project.”
Source - http://creativemediaatjt.blogspot.co.uk/2013/03/informal-brief.html
My understandingof an Informal brief is thatthe clientis under no written contractrather itis a spoken brief
that only tells the clientwhat they need to meet for the brief and they will agreeupon a final decision on what
to do.
Communication – An Informal brief will help a lotwith communication skillsbecausethe entire brief is evolved
around speakingto the companies constantly and describingeverythingyou need to do.
Time Management – The way an Informal brief will help with time management skills istheclienthas to create
their own time schedule so they can plan everything they need to do for the project and then come to an
arrangement with the company so they can check and tell them if it’s a good schedule.
Technical Skills –The technical skillsa clientwill need for an Informal brief aregood communication skills to
talk to the company for help and decidingthemselves what they want to do and then come to an agreement
with the company, the clientwill also need good time management skillsto be ableto complete the work
when they decide to with their schedule.
Career Progression –The way an Informal brief will help with career progression is theclientwill get used to
makingtheir own time tableto help them with their work and also the communication skillsthey will gain
from the brief will help with career progression,talkingto the companies in a way were they are in control,
decidingwhat they want to do and comingto agreements with the companies.
Tender
“This is where a client will advertise their brief and a production company will bring together a proposal
that they will pitch to the client, there could be multiple pitches to the client from many different companies,
so the client will then get the chance to choose the proposal that they think best suits their brief and offer
the job to that production company.”
Source - http://creativemediaatjt.blogspot.co.uk/2013/03/tender-brief.html
My understanding of a Tender brief is thatthe clientcomes up with a production idea and multiplecompanies
pitch ideas to the clientand the clientwill decideon what is the best offer and go with them, there could be
multiplepitch’s at one time and if so the clienthas to make the right decision beforegoing with the chosen
company.
Communication – A Tender brief won’t help much with communication skillsbecausethe clientis being
pitched to and all theclienthas to do is listen and then make a decision.
Time Management – The way a Tender brief will help with time management skillsisthe clientwill haveto
decide which pitch has the best time schedule for them and this will makea big impacton the product they are
making.
Technical Skills –The technical skillsa clientwill need for a Tender brief are good decision making,deciding
what pitch is bestfor them.

4. ConnorMartin
Career Progression –The way a Tender brief will help with career progression is theclientwill get a really good
mind set for decision making,they will alwaysbeableto think clearly aboutwhat they want to do and who
they want to help them with the product.
Commission
“This brief is where a large media company will employ an other independent media company to create and
produce the product for them, and after the product has been made the larger company may go on to be use
the product for an external client who will pay the independent media company for making the product and
they could even get a cut of the royalties too. The brief is not negotiated between the company and the
client, however is negotiated between the two media companies.”
Source - http://creativemediaatjt.blogspot.co.uk/2013/03/commission-brief.html
My understandingof a Commission brief is a bigcompany ask a small independent company to create a
product for them and when the product is finished an external company will pay the independent company
and they might hirethe company again if not certain clients.
Communication – A Commission brief will help littleto none with communication skills,theclientwon’t be
that involved with what is said with the companies but they could startcommunicatingwith the companies if
they get hired by the company.
Time Management – The way a Commission brief will help with time management is the clienthas to stick to
the dates they have been given by the company otherwise they could facetermination from the company and
not get paid from the external company that is involved with them.
Technical Skills –The technical skillsa clientwill need for a Commission brief aregood time management skills;
being ableto complete the work by the given dates otherwise they get terminated from the company.
Career Progression –The way a Commission brief will help with career progression is theclientwill get used to
working for a bigcompany, being under pressureand needing to work ata professional standard.
Co-operative
“Within this type of brief there are usually two or more companies that are hired by the client to work to the
brief they have written for the specific project they’re wanting to be completed. After both companies have
received the brief they can then proceed to work together to produce the product. If there is a disagreement
or conflict in ideas there can be a negotiated brief in order to resolve these issues.”
Source - http://creativemediaatjt.blogspot.co.uk/2013/03/co-operative-brief.html
My understandingof a Co-operative brief is a clientwill hiretwo or more companies and the clientwill
produce a brief for both companies givingthem exact details on what the clientwants their product to be and
if there is a problemwith the brief then the clientand the companies will try and sortit out together so the
project will becompleted to the client’s needs.
Communication – A Co-operative brief will help with communication skillsin theway that the clientwill have
to discusseverythingwith the companies when there is a problem with the brief to come to a point were the
project will becompleted to the client’s standards.
Time Management – The way a Co-operative brief will help with time management is the clientneeds to
decide the time schedulefor both companies and this means the clientwill need a clear mind for when the
project needs to be completed by.

5. ConnorMartin
Technical Skills –The technical skillsa clientwill need for a Co-operative brief are good communication skills,
being ableto talk to the companies clearly so they understand what they need to do. They will also need good
time management skills,to be ableto plan out the brief for the companies and also fittingthe companies in to
talk when there is a problem.
Career Progression –The way a Co-operative brief will help with career progression is theclientwill beableto
make decisions for an entirecompany, decidingwhat should be completed to their standards,also they will
grow their time management capabilities,with decidingthe entire schedulefor the brief and also when to
change the dates to if there is a problem with them.
Competition
“This is where a client can put their brief out so it can be accessed by all of the different production
companies that are participating. It can sometimes been seen as a free competition as each production
company will complete the brief and the client can then judge which company has the best project and as an
award they have it published. “
Source - http://creativemediaatjt.blogspot.co.uk/2013/03/competition-brief.html
My understandingof a Competition brief is a clientwill producea brief that is availableto multiplecompanies
in different areas of production and the companies will producethe product how they want to and the client
will decidewhich one was completed best to their standards.
Communication – A Competition brief won’t help that much with communication skillsbecauseall theclient
does is creates a brief and the companies go and create their own projectand then the clientdecides which is
best once they are completed, no communication happens between the companies and the client.
Time Management – The way a Competition brief will help with time management skillsis theclienthas to
create the schedulefor the brief for the companies to work from.
Technical Skills –The technical skillsa clientwill need for a Competition brief aregood decision making,
creatingthe brief by themselves and then givingitto the companies for them to use.
Career Progression –The way a Competition brief will help with career progression is theclientwill get better
at decision making,creatingthe entire brief by themselves and deciding what they actually wantto do.