Ken Caputo\'s Vita

1. KEN CAPUTO
Fort Mill, SC ~803-389-6446
caputo.ken@gmail.com
www.linkedin.com/in/kencaputo
MARKETING COMMUNICATIONS PROFESSIONAL
Web Development  Strategic Planning  Writer/All Media  Corporate Communications
 Effective marketer in a range of industries and across all mediums
 Accomplished leader of communication teams in corporate and agency settings
 Recognized as an accomplished project leader that gets results on time and within budget
 Expertise extends to corporate training and fresh, innovative ideas that get results
 Award-winning advertising, communications and marketing campaigns
KEY ACCOMPLISHMENTS
 Energized Marketing Communications: Writer and editor of e-newsletters, blogs and proposals for
energy industry trailblazer directly increasing their social media visibility and impact.
 Influenced Marketing Direction: Consulted with international high tech company to rebrand and re-
launch their web site by developing fresh copy ideas and more effective ways to present highly technical
information. The revitalized web site increased traffic and new business leads by 15% within the first two
months. Strategic recommendations also resulted in improved media relations and increased media
attention for targeted marketing programs.
 Creative Marketing Solutions Impact Bottom Line: Enhanced and upgraded the US web site for a
category leader international company. Results included dramatic gains in traffic to the site as well as an
improved functionality to the ordering system. Key member of the launch team for a breakthrough
product. The enhanced website proved to be the perfect platform for the successful product launch.
 Effective Presenter of Corporate Training Programs: Successfully presented corporate training programs
to over 250 new retail sales staff throughout the country. IBM, one of the corporate sponsors, as well as the
participants themselves reported a high degree (96%) of satisfaction with the course and the effectiveness
of the trainer.
CAREER EXPERIENCE
KC CONSULTANTS - Fort Mill, SC 2004 - Present
Principal Consultant
Retained for critical consulting projects involving marketing communications as well as training.
Significant client assignments managed:
- Forest2Market, Charlotte, SC
- 3D Systems, Rock Hill, SC
- Good Success, Rock Hill, SC
- Oticon, Inc - Somerset, NJ
- Tekmark Global Solutions- Edison, NJ

2. KEN CAPUTO 803 – 389- 6446 markteachpro@yahoo.com 2
LOWE’S Companies Fort Mill, SC 2008 – Present
Customer Service Associate II (Part Time - Retail)
Customer sales leader in the Lawn and Garden Department. Completed retail training program.
Recognized for providing consistent superior customer service.
FRANKLIN TOWNSHIP BOARD OF EDUCATION, Somerset, NJ 2002 -2004
Grade 6 Teacher
Through range of innovative teaching methods motivated students to reach their full potential. Evaluated
students and programs and created/executed out-of-the box lesson plans.
TELCORDIA TECHNOLOGIES, Piscataway, NJ 2000-2001
Project Manager
Edited and managed the response to Requests for Information (RFIs) and Requests for Proposals (RFPs) with a
potential of $1 to $30 million. Managed more than $300 million in national and international opportunities in
two years.
EDUCATIONAL TESTING SERVICE, Princeton, NJ 1988-2000
Marketing/Publishing Manager
Created and executed strategic marketing/communications plans, including the organization’s first multi-
media campaign to position the entire school-to-work product line under one umbrella marketing theme. As a
result, overall sales increased by 15% (in a two-year period).
THE PRUDENTIAL, Newark, NJ
Associate Advertising Manager
Advised and consulted with executives to plan, develop and execute $1.5 million subsidiary and international
advertising/marketing programs. Developed national merchandising and sales promotion programs including
videotape, PowerPoint and multi-media presentations. Increased sales force visibility, which improved sales.
Administered and managed virtually all areas of Prudential's $25 million consumer advertising program.
Company awareness improved by 15%.
EDUCATION
Bachelor of Science, Marketing (Honors), Rutgers University, Newark, NJ
PROFESSIONAL DEVELOPMENT
Certificate, Digital Publishing and Image Technology,
Rochester Institute of Technology, Rochester, NY
Certificate Consulting, Rutgers University, Newark, NJ
PROFESSIONAL AFFILIATIONS
Rutgers Club of Charlotte
Member, Town of Fort Mill Storm Water Advisory Committee
American Marketing Association - Charlotte, NC Chapter