1. 231 SHERBURNE STREET NORTH
STILLWATER, MN 55082
651-439-9377 (HOME)
KATHRYN A. LEIFELD KALEIFELD@GMAIL.COM
HTTP://WWW.LINKEDIN.COM/IN/KATIELEIFELD
OBJECTIVE: Seeking a challenging marketing management position that will allow me to establish and strengthen new and existing
customer relationships, develop and implement business strategies and priorities and execute successful marketing
initiatives that drive long term sales growth, revenue and market penetration.
SUMMARY:
 Exceptional time management skills, proven ability to prioritize and complete multiple tasks within strict time
constraints.
 Proficient in developing and executing strategic business and marketing initiatives, effectively communicating new and
existing product introductions and conducting post launch ROI analysis.
 Proven ability to lead, coach and develop teams and individuals.
 Accomplished and dynamic presenter in both large and small group environments.
 Dedicated to my performance, responsibilities and overall growth and success of the company.
 Six Sigma Greenbelt Certified.
 Efficient working alone or in a team environment.
EDUCATION: Bachelor of Arts, Advertising and Marketing, May 2002, GPA 3.0
University of Minnesota, Minneapolis, Minnesota.
EXPERIENCE:
Honeywell International, Environmental and Combustion Controls Division
ECC Americas Sales Excellence and Training Leader, June 2010 to Present
 Develop, deploy and manage dedicated contractor development team to drive long-term organic growth through the
offering of complete business and marketing support, profitability/business efficiencies, “in the home” sales/skills
training and intensive, 1:1 coaching activities.
 Develop customized, impactful customer-facing sales skills development curriculums and conduct all in-field customer
and internal sales training classes, including leading key training sessions at regional and national customer
conferences.
 Leading cross-functional team of six to develop and implement customer-facing online learning management system
(LMS), e-learning curriculums, certification programs and data analytics.
 Collaborate with Director of Sales Excellence to assess the Residential and Commercial selling organization’s sales
skills competency level. Based on data, collaborate with employee and sales manager to create customized and
dynamic skills development training and assessments to ensure permanent behavior change.
 Develop, manage and measure ECC Americas long-term training and development strategy and priorities through
ongoing communication with Executive Leadership and key stakeholders to ensure strategic alignment between
training activities/tactics, AOP priorities and ECC business objectives.
Honeywell International, Residential Home Comfort and Energy Systems
Senior Trade Channel Marketing Specialist, November 2005 to June 2010
 Lead the development of the strategic direction, marketing initiatives and training requirements for key partnership with
Carrier Corporation resulting in $14M of incremental and direct revenue in 2009.
 Managed annual sales/marketing planning process and track return on investment for $2 million in Co-op budgets
for more than 5,500 Trade Distributors.
 Conducted ongoing customer VOC sessions to develop impactful marketing promotions to drive sales and adoption of
new products.
 Developed, executed and all aspects of internal and external live and online training strategies, including curriculums,
budget, scheduling, metrics, pre/post assessment and overall course effectiveness. Work closely with leadership and
regional leaders to ensure all training requirements are met.
 Developed, executed and measured programs and communications that align with specific product and market
strategies.
 Analyzed and leveraged market trends, sales data and consumer segments to develop and execute highly targeted
marketing campaigns, new product introductions and training initiatives.
 Collaborated with selling organization and other business functions to develop and execute diverse customer-facing
training tactics and measurable assessments to ensure knowledge transfer and retention during and after training
sessions.
TRAINING/RECOGNITION:
 Repeatedly recognized for top performance through the issuance of 17 “Bravo” recognition awards and selection for
high-priority initiatives
 Employee Talent Development Summit, Fredrickson Communications, July 2011
 Leadership Development Conference, Skillpath Seminars, March, 2011
 Strategic Marketing Program Training Class, September 2007