Werner Krings is a highly experienced senior business analyst and project manager with expertise in marketing strategy, business development, and global project management. He has over 20 years of experience working with large consulting firms like KPMG and PricewaterhouseCoopers, developing business intelligence, managing international projects, and exceeding client goals. Currently he works as a senior business analyst generating new B2B leads and sales opportunities through customized marketing programs.

1. WERNER KRINGS
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74 New Athol Road, Petersham, MA 01366  Office: (978) 897-4600 Ext. 136  Email: wkrings@marketone.com
SUMMARY
Highly energetic, versatile, multi-lingual Senior Business Analyst with extensive B2B and B2C marketing experience and cross-sector
management consulting experience on a global scale. Track record of rapidly increasing lead and sales opportunities, revenues while
developing business intelligence and performing international projects in complex, fast changing environments. Expert in aligning
business objectives with organizational, process oriented client requirements for Big 3 consulting engagements across financial
services, retail, education, high-tech, bio-tech, and public verticals; excellent communication, presentation and management skills.
Demonstrated talent to develop business, establish results-oriented client relationships and motivate team to peak performance.
Leadership, Global Project Management and Team Development
 Deployed Knowledge Management System pilot throughout 19 countries in Europe, Asia Pacific and the Americas for a global
consulting firm, managed change management team in effectively collaborating with different stakeholders [Information
Technology, Strategy, Marketing and Training].
 Trained and mentored team to achieve “Branch of the Year” reward in the greater Boston | North Shore region through exceeding
regional goals in sales revenues, operational security and service quality.
 Led and developed team of bank employees to maximize revenues, sales, customer satisfaction, staffing, and minimize operating
losses. Administered branch operations and exceeded branch business goals by 550% resulting in recognition “Top Performance
Member” for two consecutive years.
 Designed and presented reference guide for the international training of new Systems assurance associates in IT Audit.
 Performed analysis and presented recommendations at executive client meetings for global management consulting firms.
Marketing Strategy, Business and Brand Development
 Developed database of C-level key contacts, engaged relevant decision-makers and generated high quality leads and sales
opportunities. Designed and applied target-oriented (culture-, event-, industry-, and role-specific) marketing-mix. Regularly
ranked among the top analysts in appointment setting, lead and sales generation, as well as business intelligence reporting.
 Built and presented marketing programs to identify and establish relationships with strategic alliances in business consulting,
financial services and cross-sector industries. Communicated project objectives, requirements, activities, status to client and
consulting team, coached project members to deliver excellent results by anchoring business to personal goals.
 Negotiated, created, managed and presented web site and corporate branding for greater Boston based luxury homebuilder.
PROFESSIONAL EXPERIENCE
MARKETONE INTERNATIONAL | VERBATIM Maynard, Massachusetts 2010 – Current
Recognized leader in demand generation and lead management in five international locations
Senior Business Analyst
 Developed Business Intelligence with primary and secondary research methodologies on a tri-lingual approach to acquire and
retain accounts of B2B clients in High Tech, Management Consulting, Financial Services, Manufacturing, Software,
Telecommunication and Retail and summarized outcome and recommendations in status reports.
 Launched and customized communications model to rapidly identify and target key decision-makers within the organization to
generate B2B lead and sales opportunities by averaging 77+ outbound calls in EMEA and North America.
 Contributed to team administration by interviewing candidates, coaching staff members and presenting information, i.e. Cloud
Technology in order to share knowledge with several teams and streamline the campaign delivery process.
INVISION BUSINESS CONSULTING Petersham, Massachusetts 2008 – 2010
Virtual Boutique Consulting Firm focused on small and medium-sized clients
Principal Consultant, Project Manager, VP of Operations
 Designed corporate identity for prestigious home building company in the greater Boston area www.pier3builders.com utilizing
print and online media. Marketed, negotiated contract, designed and developed website, created photography and
content aspects and established social media presence, which generated new business for the client within a short time.
 Managed and administered a European concert tour for a Boston-based entertainment firm including contract management,
collaboration and negotiations with various stakeholders such as venture capitalists, lawyers, venues and artists.
 Implemented search engine optimization and web development practices on client websites and training of executives.
 Communicated brand messaging and political image analysis, as well as co-authored content of websites for regional law
practices and gubernatorial | congress candidate and collaborated with a team of programmers, designers and clients.
 Developed and delivered business, marketing and succession plan for a leading financial planning practice.

2. WERNER KRINGS PAGE TWO
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KPMG PEAT MARVICK | PRICEWATERHOUSECOOPERS Frankfurt, Berlin, Boston, Chicago, McLean 1998 – 2008
Global Big Three Firms with 160,000 professionals, including 7,700 partners in 154 countries
Senior Consultant, Manager, Global Systems Deployment
 Deployed and interacted as liaison between IT, Change Management and Senior Executives to manage the rollout of the KPMG’s
global knowledge management system (KWorld) Pilot and Traction [Best Practice Solution Software] throughout 19 countries
across Europe, Asia Pacific and the Americas.
 Streamlined and communicated corporate standard for business process control throughout information security for Fortune 500
cross-sector client base.
 Implemented optimization program that mitigated risk driving IT governance across enterprise applications adhering to Sarbanes
Oxley audit standards within time and under budget.
 Designed instructional accounting module (US GAAP), quick reference guide for PricewaterhouseCoopers global training and
represented firm in panel discussions in leading US Business School.
 Analyzed the training of the US KPMG SAP Academy, obtained the US Certification SAP R/3 FICO Consultant and presented
the recommendations in favor of the foundation of a European satellite training facility.
 Administered and managed multi-national projects, negotiated and presented proposals and recommendations to senior executive
clients and partners of the consulting firm.
 Mentored and coached team members of clients and of the consulting firm and effectively managed change across the different
corporate cultures such as Information Technology, Marketing and Sales which significantly accelerated roll-out.
FIDELITY INVESTMENTS Marlborough, Massachusetts 2007 – 2008
Leading provider of asset management services, retirement planning, portfolio guidance, brokerage, benefits outsourcing
Retirement Investment Specialist
 Generated new business for investment products by collaborating with existing and new clients in 48 states and developed
optimal retirement investment strategies. High volume phone advisory (out- and inbound corporate and private client calls)
 Leveraged defined capabilities by efficiently managing pension assets and identifying alternative investments and diversified
asset-allocations.
 Trained and coached staff members and advised clients in 401(k) and 403(b) plan benefits | compensation plan options.
BENTLEY UNIVERSITY Waltham, Massachusetts 2005 – 2007
One of the nation’s leading Business Schools, dedicated to prepare business leader with broad global perspective, technology and high ethics
Language Instructor Faculty and Staff | Consultant | Microfinance Development Trainer
 Delivered training programs that provided Professors and PhD-Students with subject-matter specific foreign language
communications skills customized to their specific learning objectives, e.g. research trips within a condensed time frame.
 Created modular, instructional methodologies to get students immersed in the foreign languages focused on conversational
competence and execution, as well as, to rapidly build up a vocabulary geared to their research or teaching project.
 Developed course curriculum for language support services including country’s history, culture, business and social customs
through designing multimedia presentations that enhanced the motivation and applicability of the learning content.
 Designed business, marketing and succession plan for a leading Boston-based financial planning practice; project was rated with
‘excellent’ and empowered firm to enhance their acquisition of High-Net-Worth prospects.
 Developed and executed leadership training for micro-financed start-ups in various communities in Nigeria, Africa.
CITIZENS FINANCIAL GROUP Medford, Massachusetts 2003 – 2005
$160 billion commercial bank holding company
Branch Manager, Business Banking and Training
 Led branch employees and operations to optimize sales revenues, customer satisfaction, security and staffing and exceeded goals
and objectives each quarter.
 Deployed resources to significantly improve individual and team performance by launching promotional campaigns and product
growth initiatives.
 Mentored a team of seven bank representatives achieving goals in sales, quality and customer service experience.
 Ensured banking administration security and audit compliance with Anti-Money Laundry, Know Your Customer, US Patriot Act,
Fair Lending, SEC and Sarbanes Oxley regulations.
 Recipient of the “Branch of the Year” reward in the Boston North Region through exceeding sales, marketing and customer
quality objectives and ranked as # 1 Top Achiever among 500 banking employees throughout the division in 2004.
 Exceeded branch business goals by 550% resulting in being awarded the “Top Producer” recognition for two consecutive years
by streamlining the marketing and sales processes and delivering continuously excellent service quality.
 Awarded the Business Network (BNI) Networking reward for business ethics and promoting business development

3. WERNER KRINGS PAGE THREE
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COLDWELL BANKER REALTY Acton, Massachusetts 2001 – 2002
The nation’s oldest and most established Real Estate Company
Associate, Trainer
 Built and fostered key relationships to promote advertising campaigns and ancillary income to fund corporate web site.
 Generated revenue of $250,000 to $1.6 million in residential real estate through utilizing creative marketing and prospecting
methods resulting in establishing an extensive client prospect database and continuous sales pipeline.
 Designed and instructed training course for residential buyers and sellers at several MA based adult education centers.
EDUCATION
BOSTON UNIVERSITY Waltham, Massachusetts 2009
Certified Graphic Designer | Web Designer
BENTLEY UNIVERSITY Waltham, Massachusetts 2007
Master of Science in Financial Planning, “High Distinction”
Member of Beta Gamma Sigma
UNIVERSITY OF PASSAU Passau, Bavaria, Germany 1993
Master of Business Administration (Diplom-Kaufmann)
Majors: Organization, Marketing, International Business
Bachelor of Science in Business Administration and Economics
UNIVERSITÉ DE GENÈVE Geneva, Switzerland
Exchange Semester French
DEUTSCHE BANK New York, New York
Trainee: Dallas Desk (Corporate Clients)
BUSINESS LANGUAGES
English, German [Native or bilingual proficiency], French, [Full professional proficiency]
SOFTWARE
Cloud Computing: Salesforce
PC | Mac Savvy: Windows Vista/XP, MS Office Suite | Adobe Suite: CS3/CS4, Dreamweaver, Photoshop, Fireworks,
Flash, In Design, Illustrator, QuarkXPress 7.0, HTML/XHTML, CSS, JSQuery, MySQL, PHP, Search
Engine Optimization, and Social Media; SAP R/3 FICO