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M A S T E R O F B U S I N E S S A D M I N I S T R A T I O N
CURRICULUM VITAE OF MRS ARTHI GOVENDER
Illiondale, Edenvale • Mobile: +27 (0) 82 447 2609 • Email: GovendeA@Apsap.co.za
PROFESSIONAL PROFILE
 A highly versatile management professional with excellent experience in the areas of Business Development,
Customer Service , Sales, Brand, Public Relations and Marketing Management
 An expert level marketing strategist who is capable of identifying opportunities and developing strategies to
achieve business growth
 Sound business savvy and strong leadership qualities combine to effectively meet organisational objectives, drive
results and provide viable solutions to organisational challenges
 Customer orientated, innovative and resourceful with a vision of quality, integrity and business efficiency Exhibits
objectivity and openness to others' views and supports everyone’s efforts to succeed
 Highly skilled at building morale and getting a team to understand the value of their work and the impact it has on
the success of the company and the customers it serves
PERSONAL DETAILS

 Date of birth, Nationality 10 December 1971, South African
 Languages English
 Driver’s license Code 08
 Marital status Married
 Availability Two months notice
EDUCATION DETAILS
Master in Business Administration; MANCOSA, 2013
Subjects: Marketing Management | Managing information Systems | Financial Management | Human Resource
Management | Quantitative Methods | Operations Management | Economics | Accounting for Decision Making |
International Business | Management Science | Managing strategic Change | Corporate Strategy
National Diploma in Analytical Chemistry; M L Sultan, 1992
Subjects: Analytical Chemistry 3 | Inorganic Chemistry 3 | Physical Chemistry 3 | Organic Chemistry 3

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Senior Certificate / Matric; Arena Park Secondary, 1989
CAREER SUMMARY
CURRENT EMPLOYMENT
Name of firm Air Products Pty [Ltd]
Designation Senior Sales Engineer / Specialty Gas Sales Manager / Marketing
Research and Strategy
Period of work 2001 to Date
Core Overview of Tenure as Sales Engineer [2001 to 2005]:
 Responsible for the Management of existing customer accounts as well as identifying and concluding long term
contracts with new customers.
 Managed and maintained key accounts.
 Leading the development and expansion of a new product offering.
 Played a key role in growing the new product offering by, on average, 25% each year due through securing long
term contracts with new customers.
Core overview of Specialty Gas Sales Manager:
 Responsible for managing of the all aspects of commercial function of the business unit nationally including:
Cost Containment Programs | Driving the Sales and Pricing Strategy | Team Development | Conducting Marketing
and Strategic Planning | Developing Sales budgets and targets | Continuous Improvement Initiatives | Technical
and customer service support to keys accounts
Core overview of current position as Market Research and Strategy Manager:
 Responsible for managing of the all aspects of marketing department at a corporate and business unit level
nationally including: Communications(Internal and external) | Event Management | Team Development | Managing
Business Intelligence | Strategic Planning | Company Pricing Strategy | Market Analysis | Advertising | Product
Research | Development and Management Leads Database | Brand Management | Development of Corporate and
business unit long term strategy
PROFESSIONAL STRENGTHS:
Marketing Research and Strategy Management Acumen
 Formulate, develop and manage strategy, business development and knowledge at business and corporate level
 Improve and manage market relations on a national lever
 Maintains, enhance and manage corporate level pricing strategy
 Co ordinate and manage business intelligence initiatives
 Develop and manage integrated communication strategy in the internal and external environment nationally
 Manages and enhance customer service delivery and strategies
 National Brand manager
 National Events Manager
Sales Management Acumen:
 Implementation of comprehensive marketing strategies
 Translation of strategic vision into a viable business model, whilst accomplishing profitable business positioning

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 Optimisation of service quality, substantial business growth and customer satisfaction
 Manages monthly and yearly budgets including and accurate forecasting
 Maintains sales volume, product mix, and selling price by keeping current with supply and demand, changing
trends, economic indicators, and competitors.
 Establish sales objectives by forecasting and developing sales for regions and expected sales volume and profit for
existing and new products
 Maintains national sales staff by recruiting, selecting, orienting, and training employees.
Teams Leadership Acumen:
 Disseminates and cascades the company’s value systems to all levels of the team
 Maintains high levels of engagement and motivation of a teams who often have to deliver within short periods
 Maintains optimum performance development and balanced score cards for team members in order to evaluate and
measure performance in line with company’s vision / objectives.
 Facilitates skills development, time planning, mentoring in close collaboration with the Human Recourses division.
 Sets up and maintains a good professional image and acts in the company’s best interests at all times.
 Sustains sound relationships and initiates effective team work collaboration with colleagues in order to boost
efficiency
Selected Accomplishments:
 A growth performance of 20% on average for the business unit, year on year in the last 6 years (R100M)
 Nominated to travel to the UK in order to research the potential of new innovations and product offerings for the
South African market.
 Played an instrumental role in the research, supply chain, information systems, operations, training and sales
execution towards the growth of an innovative new product which now yields a sales turnover of R 80 million per
annum.
 Playing a key role in the growth of the business unit from PBIT 33% to 48% in the last financial year.
EMPLOYMENT HISTORY
Microsep; Sales Consultant [January 1999 to June 2001]
Plascon Paints; Q. C lab Supervisor [August 1996 to December 1998]
Hickson Performance Chemicals; Technical Services Supervisor [January 1994 to June 1996]
Hoechst SA [Pty] Ltd; Lab Technician [November 1992 to December 1993
References and certificates presented upon request