DGM/ AGM - Sales based at Siliguri

1. STAR CEMENT LIMITED
Job Description Form
Place of Posting – Siliguri
Department : Sales &
Marketing
Grade : M2 (DGM)/ M3 (AGM)
Designation/Job Title AGM/ DGM – Sales
Job Purpose: (Jobs Overall Objectives):
Formulating and implementing strategies, developing new markets for business growth, increasing
the quality dealer network, achieving short term and long term goals of the organization.
Job Challenges :
Leading during the rapid growth phase of the company. Building Star Cement brand &
competing with the top brands in the market. Sustaining leadership position in market by
market in Siliguri.
Job Position in Org Chart :
President – Sales &
Marketing
GM – Sales & Marketing
Zone D
AGM/DGM – Sales &
Marketing (North Bengal)

2. JOB CONTENT :
 Overall management of Sales & Marketing & Responsible for P&L of the North
Bengal Area.
 Analysing business potential, conceptualising & executing strategies to drive
sales, augment turnover and achieve desired business targets.
 Preparation of Business Plan & Budgeting.
 New Market Development: Identifying potential areas/vertical segments for
escalating business volumes and achieving sales & contribution targets.
 Customer Portfolio Development & sustainable customer retention strategy.
 Assisting the channel partners to meet their business targets and achieve
profitable ROI.
 Leading, nurturing & developing team for exceptional performance.
 Target Setting, Forecasting & Performance Reviews of the sales team.
 Develop strong market intelligence and monitor competition activities on trade
channel related matters and proactively devise strategy to counter & mitigate
adversity.
 Ensuring speedy resolution of queries & grievances to maximize customer
satisfaction levels.
 Effectively decreasing the Average Credit Days of the dealers.
 Identifying and networking with financially strong and reliable dealers,
distributors and retailers, resulting in deeper market penetration, wider market
coverage and improved market share.

3. Key Result Area :
Strategic planning & implementation- planning, formulating and implementing
business strategies and promotions for business development, to increase market
penetration and to drive revenue and profitability by maximizing sales.
2. Building active dealer/ distributor networks.
3. Developing and managing the dealer/ distributor network for in-depth market
reach in the assigned territories.
4. Ensuring working across all levels of the profile to achieve cost optimization and
maximizing profitability.
5. Defining annual budget and allocation for effective execution of business strategy,
policies, process design, implementation and review
Organization :
Your Boss (Role only) – GM – Sales & Marketing
Job Skills & Competencies :
Job Skills & Competencies
Qualification : MBA / BE (Civil)
Age : 35 years to 44 years
Exp: 14 – 18 years’ experience in handling similar position in top cement / building
material companies.
Attributes / Capabilities: Brand Building, Market development through
network management, Sales Force management, Marketing strategy
formulation and implementation for generating desired revenue targets,
Customer Focus , Innovative , Motivated & self-driven , Effective
Communication.