1. Question 2: How effective is the
combination of your main product
with ancillary texts?

2. My music video used many effects to create a
dream-like and delusional effect as though
the girls were being affected by a
hallucinogenic drug, this psychedelic theme
was carried on throughout my digipak and
magazine advert as it is important to have a
central motif to tie the promotional package
together. This psychedelic theme was
presented in a number of ways; layering of
images, strong/bold colours, eye catching
designs, original ideas and repetition of
images.

3. The layering of images was an idea developed within the early
planning stages of my music video, we were very inspired by a
number of music videos using a similar method and my personal
favourite was The Horrors’ music video ‘Still life’.
http://youtu.be/sJQk0jDZx8o It uses bright colours with a very
psychedelic edit similar to aspects of my music video. The first
print screen on the left demonstrates this effect within the music
video and this is where I had the idea for the first panel of my
digipak (top right). Each of my digipak panels has an element of
image layering which is most obvious in the first and last panels.
The background of the last panel consists of four different
background images merged together underneath the text and
eyes Whereas the first panel uses roughly twenty of the same
image at different intensity levels, and a textured background
photograph of leaves from the forest in which we conducted our
photo shoot. I think the layering of these images gives the digipak
an original appearance and adds to the psychedelic theme as the
images look rather strange and distorted, much like my music
video. The magazine cover is perhaps the most obvious
layering of images as it is supposed to look very
distorted and interesting, the layering of images
within this was inspired by the 5th print screen on the
left as it also uses a similar approach but is less striking.

4. The vibrant colours used throughout the music video are
used to make it eye catching and to adhere to genre
conventions. The entire music video is based on colours
and strong images therefore I wanted to reflect this
within my digipak and magazine advert, for example the
print screen from the chorus of the song (second on the
left) is very bright as we used a colour filter over the top
of the original image, this is reflected strongly within the
boarder of the two middle panels of my print production
as I used the same image with different colour filters
over the top. I think this is a good link between the
music video and the digipak as it reflects the most
recurring part of the music video therefore adhering to
Kress’ theory of familiarity as the audience would
recognise the style. The final panel of my digipak also
uses this method of recolouring yet instead of using a
colour filter, I have recoloured just the iris so it is bold
and striking. The magazine cover is very striking
as the colours used in the background contrast
with the colours of the image which makes the whole
advert stand out vividly.

5. Each shot in my music video was carefully planned out in
regards to editing so when we went to edit the video after
shooting, the shots looked eye catching and interesting.
This is how I created my digipak, I had to make sure the
images I was taking were interesting and were striking
enough to be part of my digipak as it needed to be as
outstanding as possible to be able to promote the band.
For example, the final chorus of the track is the most
important as it should be memorable to the audience
therefore we used extreme close up shots of the character
lip-syncing, I have mirrored this in my final panel with the
extreme close up stills of the eye in multi colours. The
magazine cover has a very eye catching design, perhaps
more so than the digipak as it is designed to advertise the
bands digipak or an event by the band.

6. There are repeated shots throughout the whole music
video with different effects added to them, this is to
create a sense of confusion and to show the audience that
the girls are having flash backs, it is also to tie the video
together and give it a sense of structure such as the
chorus shots are repeated throughout the video until the
very last chorus where we change the shots to shock the
audience and keep the video interesting. This is mirrored
within all of my ancillary texts as each panel has many of
the same image either in a collage effect such as the last
three panels or as a layered dream-like effect such as the
first panel. The magazine advert uses a layering of the
same image to create a distorted face, it also uses
balloons in the two left hand corners which mirrors
the balloons in the first panel.