2. In my video, album advert and digipack, the image of the mannequins was used as part of the branding I created for MAX. In the video, the whole
narrative was based around the idea of being controlled. So the whole mise-en-scene of the video was sculpted around the image of the mannequins
in-between each location change.
These images are then repeated in the album
advert in order to combine the branding for my artist and
create an image that when the audience sees, they will link
the three products together thus helping to gain fans and to become
well known.
I also used the images of the mannequins in my digipack,
on both the front cover, back cover and disc, combining the
three products together and ensuring a brand is created.
MANNEQUINS
3. The theme of love is evident in all three of my products in different forms
therefore the combination of my products is effective as it creates a brand
identity.. In my video, it is shown via narrative and through images of the couple
together or the girl playfully controlling the boy. The narrative consists of a girl
putting the boy into whatever situation she likes in a light hearted way that
shows the playful relationship between the two. Then through visuals, the girl is
shown to like the boy through close up shots of her smiling and laughing. The boy
also laughs back as he starts to realise what is happening to him, portraying a
trusting and fun relationship.
Then, in my album advert the image of the mannequins is used and they are
positioned in a loving way, suggesting they are the couple from the music video,
linking to the final shot in the video where the girl creates a female one to
portray herself and puts it next to the male mannequin.
LOVE
In my digipack, more images of the mannequins were used on the front, back and cd in romantic and loving
positions. On the CD design, the two were stood together appearing to hold hands in front of a hand drawn
heart, symbolising youthful love. The images on the front cover shows one mannequin leaning its head on the
other, creating an intimate moment. On the back cover, the same image from the album advert is used,
creating an effective combination of ancillary products.
The song titles used on the back cover also related to love, encompassing all aspects of the branding so that
one of the main focuses of the three products is love.
4. All three of my products are made up of bright
and colourful colours which is made clear
among the ancillary products especially. In the
music video, I purposely created an extremely
colourful environment using props such as oil
paints, pencils, chalk, crayons and any other
arty material I could gather. These colours
were extenuated through the use of editing;
the contrast was increased along with the
brightness in order to make all the colours
jump out to the audience. For the rest of the
video, the colourful paintings used for the
transitions between the girl and the boy
carried on this theme. Again in editing, I then
put a slightly blue tint over the shots of the boy
in all the different locations in order to create
a more colourful dreamlike atmosphere.
BRIGHT COLOURS
This theme was then carried on into my digipack and
album advert, but changed slightly. The idea of
whacky and outrageous colours in all three products
creates a branding identity for MAX, creating an
effective combination:
5. In my digipack and album advert, my audience chose a blue, pink and purple colour scheme. Both
products have the same colour scheme, making sure that the branding identity is fulfilled, making the
combination of ancillary products effective. To do this I used the photos from the same photoshoot and
edited them using the Photoshop hue tool, making them turn blue and purple. I decided that this eye
catching combination of colours would be appealing to my target audience as it looks modern. I then
inserted the pink via MAX’s logo, the text on the album advert and the spine in the digipack to tie it all
together and create a bold brand identity.
I would say that the combination of my ancillary products is a lot more effective than the combination
between my video and ancillary products, simply because the ancillary products have the exact same
colour scheme and look visually almost identical, whereas the link between colours in the video and print
products is less obvious.
BLUE, PINK AND PURPLE
6. In the print products, my artists logo is one feature
that illustrates an effective combination, simply due
to the fact that the same image is used on both
products.
In hindsight I could have included the MAX logo
somewhere subtly in the music video as an ‘Easter
Egg’, or maybe at the start of the video the logo
could have came up on a black screen to introduce
the artist.
MAX LOGO
7. The theme of playful manipulation is present in both my digipack and my music video.
In the digipack, the idea of manipulation is shown symbolically through the use of
string like shapes. Inside the cover and for the CD tray, I inserted an image I created
on Photoshop consisting of loads of wiggling lines overlapping each other. The idea
behind this was to visually represent the way the girl is controlling the boys movements
in the video, much like a puppeteer holding strings controlling the puppet below. This
is where the combination is shown between the video and digipack. Personally, this is
my favourite link between products as it is more sophisticated and subtle as the
audience has to interpret what the lines in the digipack mean.
STRINGS AND MANIPULATION
8. I believe that the combination of my video and my ancillary products is
quite effective and strong due to the linking themes of love and
manipulation, and the more visual features such as the colour scheme,
logo and mannequins.
I made sure that a brand was created for MAX by including all of these
features.
If I was to improve the branding, I would maybe make the music video
more similar to the ancillary products in terms of colour scheme. I would
use blue, pinks and purples among the mise en scene by including some
props of those colours, or having my characters wear clothes the same
colour as the print products. Maybe within the editing I would use the
colour tint a bit more harshly so the blue can be seen more clearly and it
would visually link to the print products.
CONCLUSION
