The document discusses targeting a young adult audience aged 15+ for a film project. It aims to attract this demographic because the lead character is young so other teens can relate to similar interests and lifestyle. Thriller and film lovers may also be attracted to see how the production works. Feedback was collected from two classmates by filming them watch the trailer and then asking questions. The feedback was overall positive but pointed out the storyline could be confusing at some points.

1. How did you attract/address your
audience?

2. Target audence
Our audience is adressed to young adults aged 15+;
Mainly this is due to the lead being young and therefore it in turn
attracted people of that age, as their interests would be generally
similar and being teenagers or a bit older they can relate to the
same lifestyle and see how situations can thrill and what can
happen in life;
Also thriller lovers will want to see how the opening flows and
also overall film lovers or people wanting to see how production
programs work and the quality will be attracted.
Lastly the reason why we, have kept 15+ as our minimum age is
because, of the topical language used. (wouldn’t be suitable for
14 and below).

3. What aspects of your film title and opening
did you think would appeal to this target
audience?
Like I said in the earlier slide, our target audience can
relate to the main characters age; for example his
vocabulary and to what he’s wearing etc.
And possibly the situation(the main character has taken a
gap year and is going travelling, you don’t see it that much
in the trailer), because our character is searching for
independence, and a lot of teenagers can relate to this
because its an aim for them, but some often succed better
than others;
And for these reasons it wouldn’t appeal as much to an
older audience, becausse they may not understand the
vocbualry used or get this sense of independence.

4. Who did you collect audience feedback
from? What form did this take?
We got audience feed back from two people in
our class (Isobel and Kevin)
We filmed them watching the trailer and then
asked them a series of questions, we found this
meduim very useful.
The feedback we got was overally good,
however a point that stuck out was that, the
storyline could be a bit confusing at parts