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Do you like a storyline played out in a music video?
Do you think it is important that a music video 
reflects the lyrics of it’s song?
Has watching a music video ever changed your 
opinion of the song/artist?
If yes, which song was it, and why did it change your 
opinion of the song/artist? 
-wrecking ball by miley cyrus - good song but awful video 
- She Looks so Perfect I found out about 5SOS and I now 
love them 
- Miley Cyrus -Wrecking ball She was a slut 
- A lot of people try too hard 
- Taylor Swifts song 'Shake It Off' because i thought she 
was really uptight. 
- WE CANT STOP 
- not specifically but when you watch a video of a song that 
you thought was light hearted but the video is really deep 
- Like a G6 by Far East Movement - I saw the video first and 
didn't like it, which made me not really like the song. 
- Shake it Off / Taylor Swift
- the song 'Who's laughing now?' by jessie j changed my opinion 
about her, because i thought she was another stuck up brat like 
most pop singers, but actually she isnt. she got teased at school for 
being different 
- Fall Out Boy - Centuries The story didn't really make sense to me 
and seemed completely different from the song 
- Anything where you can see the band/artist gives a better 
representation of their music and who they are 
-Pentatonix, say something, as it made me realize that they can be 
very sincere, solemn and thoughtful, as well as fun. 
- Timber - lost my respect for both Pitbull and Kesha 
- Katy Perry- Firework It showed another side to the song 
- Miley Cyrus... wtf:') 
- Carousel by Melanie Martinez. I REALLY liked Melanie before, 
but seeing her amazing new video made me like her even more. 
Also Good Girls by 5sos. I also really like 5sos, and their awesome 
music videos make me like them even more. 
- Nicki Minaj- Anaconda- It's weird to watch, I thought she was 
okay before but I feel this video takes it too far.
Name three qualities, in your opinion, a 
good music video should have. 
- Good storyline (8) 
- Dancing (4) 
- the artist(s) that sings the song 
- relates to song 
-Good song 
- Band playing music 
- fun 
- INTERESTUING 
- structure 
- Understandable 
- Be original 
-Good Music 
-Interesting 
- Good quality filming 
-Fun 
- the singer should be in it 
- Clear story line or good structure 
of scenes 
-Interesting 
- Keeps within the themes of the 
song 
- A theme to it 
- that slightly cropped, thin 
dimention 
-relevant/appropriate 
- Colour 
- Not boring 
-Humour 
-Good actors 
1
2 
- a storyline (5) 
- fits with the music (9) 
-the band 
- dancing 
- easy to understand 
- Good Song 
- Good dance 
-fun 
- COLURFUL 
-change the way you think 
- Not too many people 
- Contain more than one scene of dancing 
- Original idea 
-Entertaining 
- some dancing or the singer 
actually doing something 
- emotion 
-Interesting enough to keep 
watching 
- dancing 
- Occasional clips between story 
and singer 
- easy to understand 
- The artist/band 
- Lip-syncing 
-Interest 
-creative idea
3 
- fun (4) 
- storyline (3) 
- artist in video (5) 
-a meaning 
- attractive people 
dancing! 
- Memorable 
- Interesting 
- Short intros into 
them 
- MUSICLY 
- main characters 
- Multiple scenes 
- Not be weird 
-Unique and enjoyable to watch 
- interesting 
-A range of scenes 
-Colourful 
- Should involve several people 
- contrast between light and dark 
- Good lip syncing! 
- sticks to what its trying to do - e.g. if they're 
singing then actually sing and no lip singing badly 
- People 
- Relevance between the lyrics and video 
- Humour 
-Style 
- clear connection between the lyrics and actual 
song 
- An interesting song
Would it bother you if the artist is of a similar age to 
you?
How familiar are you with the following artists?
Do you like to see the artist in their music video?
Please name your favourite current music video 
(released in 2014), and state why it is your favourite. 
- Taylor Swift – Shake it Off 
(6) 
- Meghan Trainor – All about 
that bass (3) 
- don't have one (3) 
- Maroon 5- Maps 
- sing by ed sheeran 
- Good Girls 
- Don't Know What I'm 
Doing - Reboot (Breathe 
Carolina) 
- Budapest 
-We can't stop 
- Happy by Pharrel Williams 
- Don't by ed sheeran 
- Ed Sheeran's 
'Don't'/Pharrel William's 
'Happy’ 
- Sia- Chandelier 
- kid ink - body language 
- I Know I'm Not the Only 
One 
- Good Girls by 5 Seconds of 
Summer 
- Ed Sheeran - Thinking Out 
Loud 
Your 
Favourite:
Why: 
-Funny, relatable, awkwardly awesome 
- i love this because it reflects the lyrics and shows if it makes you happy even if your 
not good at it you should keep going 
- There are lots of different people involved 
- not because of the music but because i love to dance 
- dancing 
- Because there is an intense story line that draws you in, the lyrics fit in with the 
video and Adam Levine (the very attractive main singer of Maroon 5) is the basis of 
the story. 
- i like the puppet of himself 
- Because there is a story behind the video 
- It is really fun and interesting 
- It contains them performing at many different venues and posing for photos with 
fans 
- I like it because it is a fun music video and changes your perception of Taylor Swift 
a bit 
- It is interesting, laidback and not too busy 
- Very random, does not reflect the song that much, however does tie in with he 
theme of being crazy
-Well filmed, artistic and unique 
- Skills shown by dancer / classy links to Despicable Me 2 
- It's thought provoking and constantly moving 
- contrasting themes 
- Storyline is brilliant and fits song. You also see clips of Sam 
Smith. 
- It has 5sos themselves in it and the video is really good quality 
- Contains him dancing which we have never seen before 
- It's different and the artist doesn't take herself too seriously 
-It's a very colourful video and inspirational to young women
Please name your favourite current music video ever, 
and state why it is your favourite. 
Your 
Favourite: 
- Single Ladies – Beyonce (3) 
-Mountains Lucy Spraggan 
- don't have one 
- freaks like me - todrick hall 
- Hozier-Take me to church 
- little talks - of monsters 
and men 
- Paul McCartney- Queenie 
Eye 
- She Looks So Perfect 
- Don't stop 
- Miserable At Best (Mayday 
Parade) 
- shake it off 
- Example- Stay Awake 
- Thriller 
- Who's Laughing Now - 
Jessie J 
- Breaking The Habit by 
Linkin Park 
- Taylor Swift- Everything 
has changed ft. Ed Sheeran 
- justin bieber - as long as 
you love me 
- passenger - the wrong 
direction 
- American Idiot by Green 
Day 
- Sexy and I Know It
Why: 
- Lots of acoustic screenplay, realistic settings and lovely storyline 
- i like this as it has some characters i love and i like what the song is about 
- It has a good storyline and it is filmed in black and white 
- i like the storyline and the way they made it half cartoon 
- Because it is basically Paul singing and playing the guitar in Abbey Road studios 
surrounded by lots of celebrities dancing! 
- its simple yet effective and fun to watch 
- Because it has a really good idea and it shows the band well in it 
- All band members are shown performing with a story and emotive scenery and 
effects 
- they have fun and the dancing is hilarious 
- I like the theme and how everyone in it is different and original 
- It is exciting, 'dancey' and there's always something to look at 
- Great story line 
- It combines animated artistic scenes with animated representations of the band 
members and real films pasted on the sides of animated buildings or overlaid on the 
scenes. 
-it is different and upbeat and relevant but not boring
- Because I love Green Day, and the lyrics fit the video, and I just 
love how the camera focuses on different part of the 'set'... Overall I 
just love the video 
- Fun, contains her, want to watch it the whole way through 
- It's just funny, makes me want to dance along too 
- It's very simple and plain, yet easily recognisable

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Music video questionnaire results

  • 1.
  • 2. Do you like a storyline played out in a music video?
  • 3. Do you think it is important that a music video reflects the lyrics of it’s song?
  • 4. Has watching a music video ever changed your opinion of the song/artist?
  • 5. If yes, which song was it, and why did it change your opinion of the song/artist? -wrecking ball by miley cyrus - good song but awful video - She Looks so Perfect I found out about 5SOS and I now love them - Miley Cyrus -Wrecking ball She was a slut - A lot of people try too hard - Taylor Swifts song 'Shake It Off' because i thought she was really uptight. - WE CANT STOP - not specifically but when you watch a video of a song that you thought was light hearted but the video is really deep - Like a G6 by Far East Movement - I saw the video first and didn't like it, which made me not really like the song. - Shake it Off / Taylor Swift
  • 6. - the song 'Who's laughing now?' by jessie j changed my opinion about her, because i thought she was another stuck up brat like most pop singers, but actually she isnt. she got teased at school for being different - Fall Out Boy - Centuries The story didn't really make sense to me and seemed completely different from the song - Anything where you can see the band/artist gives a better representation of their music and who they are -Pentatonix, say something, as it made me realize that they can be very sincere, solemn and thoughtful, as well as fun. - Timber - lost my respect for both Pitbull and Kesha - Katy Perry- Firework It showed another side to the song - Miley Cyrus... wtf:') - Carousel by Melanie Martinez. I REALLY liked Melanie before, but seeing her amazing new video made me like her even more. Also Good Girls by 5sos. I also really like 5sos, and their awesome music videos make me like them even more. - Nicki Minaj- Anaconda- It's weird to watch, I thought she was okay before but I feel this video takes it too far.
  • 7. Name three qualities, in your opinion, a good music video should have. - Good storyline (8) - Dancing (4) - the artist(s) that sings the song - relates to song -Good song - Band playing music - fun - INTERESTUING - structure - Understandable - Be original -Good Music -Interesting - Good quality filming -Fun - the singer should be in it - Clear story line or good structure of scenes -Interesting - Keeps within the themes of the song - A theme to it - that slightly cropped, thin dimention -relevant/appropriate - Colour - Not boring -Humour -Good actors 1
  • 8. 2 - a storyline (5) - fits with the music (9) -the band - dancing - easy to understand - Good Song - Good dance -fun - COLURFUL -change the way you think - Not too many people - Contain more than one scene of dancing - Original idea -Entertaining - some dancing or the singer actually doing something - emotion -Interesting enough to keep watching - dancing - Occasional clips between story and singer - easy to understand - The artist/band - Lip-syncing -Interest -creative idea
  • 9. 3 - fun (4) - storyline (3) - artist in video (5) -a meaning - attractive people dancing! - Memorable - Interesting - Short intros into them - MUSICLY - main characters - Multiple scenes - Not be weird -Unique and enjoyable to watch - interesting -A range of scenes -Colourful - Should involve several people - contrast between light and dark - Good lip syncing! - sticks to what its trying to do - e.g. if they're singing then actually sing and no lip singing badly - People - Relevance between the lyrics and video - Humour -Style - clear connection between the lyrics and actual song - An interesting song
  • 10. Would it bother you if the artist is of a similar age to you?
  • 11. How familiar are you with the following artists?
  • 12. Do you like to see the artist in their music video?
  • 13. Please name your favourite current music video (released in 2014), and state why it is your favourite. - Taylor Swift – Shake it Off (6) - Meghan Trainor – All about that bass (3) - don't have one (3) - Maroon 5- Maps - sing by ed sheeran - Good Girls - Don't Know What I'm Doing - Reboot (Breathe Carolina) - Budapest -We can't stop - Happy by Pharrel Williams - Don't by ed sheeran - Ed Sheeran's 'Don't'/Pharrel William's 'Happy’ - Sia- Chandelier - kid ink - body language - I Know I'm Not the Only One - Good Girls by 5 Seconds of Summer - Ed Sheeran - Thinking Out Loud Your Favourite:
  • 14. Why: -Funny, relatable, awkwardly awesome - i love this because it reflects the lyrics and shows if it makes you happy even if your not good at it you should keep going - There are lots of different people involved - not because of the music but because i love to dance - dancing - Because there is an intense story line that draws you in, the lyrics fit in with the video and Adam Levine (the very attractive main singer of Maroon 5) is the basis of the story. - i like the puppet of himself - Because there is a story behind the video - It is really fun and interesting - It contains them performing at many different venues and posing for photos with fans - I like it because it is a fun music video and changes your perception of Taylor Swift a bit - It is interesting, laidback and not too busy - Very random, does not reflect the song that much, however does tie in with he theme of being crazy
  • 15. -Well filmed, artistic and unique - Skills shown by dancer / classy links to Despicable Me 2 - It's thought provoking and constantly moving - contrasting themes - Storyline is brilliant and fits song. You also see clips of Sam Smith. - It has 5sos themselves in it and the video is really good quality - Contains him dancing which we have never seen before - It's different and the artist doesn't take herself too seriously -It's a very colourful video and inspirational to young women
  • 16. Please name your favourite current music video ever, and state why it is your favourite. Your Favourite: - Single Ladies – Beyonce (3) -Mountains Lucy Spraggan - don't have one - freaks like me - todrick hall - Hozier-Take me to church - little talks - of monsters and men - Paul McCartney- Queenie Eye - She Looks So Perfect - Don't stop - Miserable At Best (Mayday Parade) - shake it off - Example- Stay Awake - Thriller - Who's Laughing Now - Jessie J - Breaking The Habit by Linkin Park - Taylor Swift- Everything has changed ft. Ed Sheeran - justin bieber - as long as you love me - passenger - the wrong direction - American Idiot by Green Day - Sexy and I Know It
  • 17. Why: - Lots of acoustic screenplay, realistic settings and lovely storyline - i like this as it has some characters i love and i like what the song is about - It has a good storyline and it is filmed in black and white - i like the storyline and the way they made it half cartoon - Because it is basically Paul singing and playing the guitar in Abbey Road studios surrounded by lots of celebrities dancing! - its simple yet effective and fun to watch - Because it has a really good idea and it shows the band well in it - All band members are shown performing with a story and emotive scenery and effects - they have fun and the dancing is hilarious - I like the theme and how everyone in it is different and original - It is exciting, 'dancey' and there's always something to look at - Great story line - It combines animated artistic scenes with animated representations of the band members and real films pasted on the sides of animated buildings or overlaid on the scenes. -it is different and upbeat and relevant but not boring
  • 18. - Because I love Green Day, and the lyrics fit the video, and I just love how the camera focuses on different part of the 'set'... Overall I just love the video - Fun, contains her, want to watch it the whole way through - It's just funny, makes me want to dance along too - It's very simple and plain, yet easily recognisable