2. Distribution company
In most teasers, a distribution company is
often shown first. This is because a
distribution company helps promote the
film and so a production company is not
needed.
3. Age Certificate
The bbfc determine the minimum age
allowed to watch your film. This is
also determined by content . This is
normally shown at the end of the
trailer.
4. Social Media
Social media is a relatively new convention of teaser
trailers. . This could include websites, twitter accounts,
hash tags, Facebook pages. This encourages the audience
to find out more about the film and so spreads the word
about your film. It’s a good part of a campaign as well.
5. Title of film
The title of the film is essential in a teaser trailer.
It clearly states what the film is called and so gives
this information to the audience. It normally
appears at the end of the teaser trailer in order to
keep people watching it to the end. Font, colour
and background are essential in this.
6. Character Introduction
Character introduction is also a key feature of teaser trailers.
Some movies sell themselves through big Hollywood actors
and some do not. However, this is still a very important
feature of teaser trailers.
7. Release Date
Release dates are another convention of teaser trailers.
This simply lets the audience know and perhaps hypes
them up for the film and so viewers will know when to
expect it. This is normally a very vague date e.g. Summer
15 or a season.
8. Music and Voice Overs
Music is a main feature of teaser trailers as they create a pace
and rhythm. They can also be a selling point of a movie e.g.
world of wall street has a catchy song called ‘black skinhead’
by kanye west. Generally speaking, the bigger the budget on
the film, the more well known artists are involved.
Appropriate music for genre is very important. A voice over
can also be added to add suspense and can either be an
external voice from outside the film of be from sections of the
film.
9. Editing style
Teaser trailers generally use montage editing.
This is because their showing a variety of
things and so in order to do this they have to
use montage editing. This helps the trailer
keep a fast pace as well.
10. Length
The length of shots change to create suspense. E.g.
towards the end of the trailer the shots get faster.
Generally, shots in a teaser trailer shots last a few
seconds and change. This is to keep the audiences
interest and keep them watching. It’s also to give a lot of
information in a short space of time.
