T mobile + mixpo(2)

Mixpo SmartVideo
Ad Server
Serving and measurement built by account
managers for account managers and
specifically for video ad campaigns.

© 2011 Mixpo. All rights reserved. Proprietary & Confidential.

Mixpo provides agencies with three key benefits

1 Technology that makes any
video ad interactive and
personalized

Today we 2 Best in class video ad campaign
will focus management (DIY or outsource
on these
two to us)

3 Unified analytics spanning all
media buys, video ad
formats, and screens.


INTERACTIVE AND PERSONALIZED
RAISE AWARENESS AND DRIVE PURCHASE INTENT THROUGH SMART VIDEO

Click here for demo ad
• Featured plan/phone – already personalized to
User’s Location thus increasing relevance
• User’s in 4-bar, 4-G locations can receive
special messages
• Maps/directions to closest retail location pull in
User’s actual present location
• Live Tweets – running tweets from T-Mobile’s
account and/or #hashtag searches


―I want an ad serving solution built
specifically for video.‖

―I want my video ad server to work well
with Atlas, DoubleClick, and MediaMind.

―I want an easy and reliable way to serve
and manage video ad campaigns.‖

―I want best in class so I can surpass
expectations.‖


―I want both to see both aggregated
and site-by-site performance.‖


―I want my video ads to
automatically run on smartphones
and tablets (both Flash and
HTML5).


―During campaigns, I want to be able
to make changes to or swap in new
creative instantly w/o having to re-
traffic.‖

―I want detailed reporting including
specific interactions, brand
uplift, mobile impressions, and ROI.‖

―

―I want to be able to sequence, localize,
and personalize video ads on the fly.‖


Introducing… Mixpo SmartVideo Ad Server

• A friendly and robust cloud-based video ad
management and measurement platform
Mixpo
• Built by account managers for account SmartVideo Ad
managers Server
• Four years in production and refinement
• Thousands of campaigns, billions of impressions
under its belt
• 100% up time to date
• 30 million impressions per hour and continuing to
scale…
• Meant to complement, not
replace, DART, Atlas, or other traditional ad
servers.


Works along
side Atlas and
DART.


Advanced Analytics


Any video ad called from the Mixpo platform can be viewed on any
screen because our video ads automatically support both Flash and
HTML5

• Web • In-stream
• Mobile • In-banner
• Tablet • In-app
• Mobile

Want to know the breakdown of
your mobile traffic?


ADVANCED ANALYTICS: THE
DASHBOARD
PERFORMANCE DASHBOARD AND ANALYTICS REPORTING
Play-through profile – where are
Track impressions, clicks and views over time people clicking on your ad? How
much are they watching
Performance Dashboard

• Monitor campaign
performance in real-time for
each account, ad and
advertiser
• 24-7 access
• Insights into message
effectiveness, best times to
advertise, page position, and
geographical differences
• Flexible - Incorporate 3rd
party tracking tags, ad server
click macros or Mixpo
conversion tracking

―The rich reporting capabilities allow
us to report true engagement metrics;
helping to position the true benefits of
video advertising to our clients.‖
Eric Nelson, Advanced Media
Specialist


ADVANCED ANALYTICS: CAMPAIGN
REPORTS
Campaign Reporting & Communicating Success
• Easy to use, step-by-step UI
• Choose from standard or customized reports
• Select from multiple formats: PDF, Excel, CSV
• Custom notes field AND glossary are included with
each PDF snapshot report – Easy to call out
highlights
• Automatically generated and emailed to email
address(es) on a weekly, monthly and quarterly
basis
• Broadcast and calendar month options to sync up
with other advertising efforts
• Easy to follow PDF and video tutorials
• Or, email reports@mixpo.com and our client
services team will assist with campaign analysis
and insights
• Ongoing training and proactive support to help
communicate campaign success

Credentials for help section:
Un: demo_time_warner_cable
Pass: mixpo123


ADVANCED ANALYTICS: MANAGER VIEW
HIGH LEVEL VIEW OF MARKET AND HIGH LEVEL PERFORMANCE

Overview Reporting

• Clear line of site into
performance across
markets/regions on a
daily, weekly or monthly basis
• Easily identify top advertisers
by market, group or category
• Current benchmark data to
compare and analyze
performance. Benchmarks
are set within TW and across
Mixpo.
• Monthly activity analysis is
provided by Mixpo Sales and
CS team. Real-time
management dashboard can
also be created.
• Advanced analytics for even
further deep dive into
campaign metrics

ADVANCED ANALYTICS:
MEASUREMENT
All activities within an ad unit are tracked, metrics include:

―The reporting dashboard Mixpo
maintains is more detailed than I have
ever seen before, but it is also
extremely easy to learn how to use. ‖
Devin Cowen, Dallas Morning News


MIXPO BRANDMEASURE:
OVERVIEW
Greater Insight Into Your Audience & Campaign Performance

Mixpo BrandMeasure gives publishers the ability to conduct
quantitative tests right inside Mixpo-enabled video ads.
Test scenarios include, but are not limited to:
• Viewer pulse. Get a snapshot of attitudes towards
your product. What’s your baseline viewer awareness
and interest? How likely is your audience to
recommend to a friend or colleague?

• Uplift. See what the delta is between those who saw
your video ad and those who didn’t. Was your ad
effective in increasing viewer interest in your product?

• Market research. Use poll results to help decide your
next campaign.

BrandMeasure works in any video ad format—in-banner, in-stream, mobile.


Make instant changes to ad rotation
weighting based on performance.

Or… use Mixpo to auto-optimize.

Nike 1

Nike 2
Nike 3

Nike 4

Nike 5

Nike 6

Nike 7


Thank You!


T mobile + mixpo(2)

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