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Tracking Mobile Users - Device, Location, Session Lengths & UX
1. Customer Analytics and Targeting
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Tracking Mobile Users
2. Customer Analytics and Targeting
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sales@foxmetrics.com - +1 877.850.0130
@foxmetrics
Do you have a sizable mobile user base? Here are some
dimensions to consider when tracking them.
3. Customer Analytics and Targeting
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sales@foxmetrics.com - +1 877.850.0130
@foxmetrics
Device
What type of device are they using?
Is the user on IOS, Android, Windows, OSX?
4. Customer Analytics and Targeting
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sales@foxmetrics.com - +1 877.850.0130
@foxmetrics
Location
Tracking user location gives you the option of triggering
location-based promotions.
5. Customer Analytics and Targeting
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sales@foxmetrics.com - +1 877.850.0130
@foxmetrics
Session Lengths
People generally spend less time navigating sites while on
mobile. Make sure your mobile users have a seamless
experience on your mobile site.
6. Customer Analytics and Targeting
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sales@foxmetrics.com - +1 877.850.0130
@foxmetrics
Efficient UX
This one is sort of a continuation from session lengths. Is
your UI allowing users to efficiently find the info they want?
7. Customer Analytics and Targeting
www.foxmetrics.com
sales@foxmetrics.com - +1 877.850.0130
@foxmetrics
These are just a few of the many dimensions that FoxMetrics
supports and are vital to the success of your mobile strategy.
We’d love to hear how you are using FoxMetrics! Let us
know on Twitter @FoxMetrics.