Handheld Devices Buzz In Hospitality


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A Presentation on importance of hand held devices like Smartphones, iPad, in the Hotel industry and how they will help hotels benefit.

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Handheld Devices Buzz In Hospitality

  1. 1. Handheld Devices - A Buzz in Hospitality
  2. 2. Facts ● Mariott Hotels mobile initiative has generated nearly $ 2 million in gross revenue between its Aug, 2008 launch and end of the year. Courtesy Ad Age.com ● Omni Hotels mobile site traffic has grown by 85 % in the past six months and mobile is seeing a conversion rate of 25%. That means 1 in very 4 people who visit Chain's App ended up booking a room. ● Mr. La Rose of Hilton told that wireless bookings have generated roughly $ 1.4 million dollars in an average 100 day period. ● Many Hotels have improved ROI of more than 25% per year. ● Mobile bookings have improved to nearly 85% without any promotion of mobile apps TechJini Confidential 2
  3. 3. Research ● 100 million users will tap into App store by 2013. ● Mobile channel generated nearly $80 million dollar in revenue for hotels. ● Apps market estimated to grow by $ 2 billion by 2012. ● Hilton smartphone app was downloaded 126000 times. ● Travellers are using the apps for  Reservations and cancellations  Redeem the loyalty points  Emergency browsing of group hotels (Source: PhoCus Wright, STR Global, Ad Mob) TechJini Confidential 3
  4. 4. Research TechJini Confidential 4
  5. 5. Hotels using Mobile Channels Partial list of Hotels using mobile channels TechJini Confidential 5
  6. 6. Why Hand held Devices? ● Targeted and focused approach ● Very handy and large screens are easy to browse ● Brand Elevation ● Real time reservation and cancellation ● Easy way to promote your brand offerings ● Improves RevPAR, Occupancy rates at low TCO ● Improves Customer satisfaction and loyalty. ● On the fly mobility ● Real time updates for customers about latest offers Main factor driving this revolution is “Convenience” TechJini Confidential 6
  7. 7. Smartphones Reach All values in millions. Smart phone market growing @ 25% YoY TechJini Confidential 7
  8. 8. Check List for Hospitality Industry A check list for Hotels to decide on suitable mobile strategy − Hotels locations − Customer segmentation – business or leisure − Customer segmentation based on location − Understand their mobile device usage − Application needs to be only for branding or for booking also − It should be a mobile app or mobile website − pros and cons of both technologies − Decide on final mobile strategy TechJini Confidential 8
  9. 9. Native App Vs Mobile Web App Comparison Native Apps Mobile Web Apps Application Deployment Installed on mobile Web based, runs on device browser Platforms (Rim, iPhone, Android, One app per one Multi platforms Symbian) Portability platform Integration with device features Yes Depends on devices (Camera, GPS, Compass etc) supporting factor Performance Very Superior Low Network Connectivity Not necessary Always Necessary Technology Independent of device Depends on the mobile device browser also User friendliness Excellent Comparatively Low Brand Visibility Very High (App is Low ( because user there on device) has to search) Rich content presentation (Video, Excellent Comparatively low photos etc) TechJini Confidential 9
  10. 10. Native App Vs Mobile Web App Comparison Native Apps Mobile Web Apps User Overall experience As good as he visits a Comparatively low hotel Browser compatibility Across - Not Applicable - Difficulty in compatibility all devices as of now Brand loyalty for existing High ( because app is Low (Many options to customers always there on device. search for other hotels) So going to competition is less here) Acquisition of new customers Comparatively low Comparatively high (needs promotion of app) (based on SEO promotion) Faster ROI Chances are high Chances are less ( Mainly (because of loyal dependent on new customers) customer acquisition) TechJini Point of View There is a thin line between both mobile native apps and mobile web apps. Both need to be balanced and mixed based on the customer requirements. Even though mobile web apps gives you a easier presence across multiple platforms, native apps brings your user very rich, better and valuable user experience. It is up to the customer to decide whether what is that they want to provide to their users. TechJini Confidential 10
  11. 11. Feature Comparison Features/ Hotels Hilton IHG Choice The Peninsula Best Western Search and Book Hotels GPS enabled Hotel Photos Custom directions Click to Call Loyalty Points Account View Point Balances Billing Preference Pre Arrival Customization Special Offers an Promotions Pre Stay history and inquiring about the same room TechJini Confidential 11
  12. 12. Feature Comparison Features/ Hotels Hilton IHG Choice The Peninsula Best Western Spa Offers Restaurant Offers Feedback mechanism (60 Sec) Movie Time Entertainment Wish List Multi Lingual Localization Smartphones as local room keys* * Need other hardware devices like sensors also to support TechJini Confidential 12
  13. 13. Why TechJini ? ● Expertise in Smart phone Apps and Mobile Websites ● Innovation in every aspect of Application Development Life cycle ● More than 25 Smart phone Apps ● Focused and personalized approach towards each Client ● Experience in working with Mobile OEM’s and Fortune 500 companies ● Quality Process with Zero defect delivery ● Flexible Engagement Models ● 100% Delighted Customers ● More than 60% of annual revenues from repeated business TechJini Confidential 13
  14. 14. TechJini Way TechJini Confidential 14
  15. 15. View of Mobile Apps TechJini Confidential 15
  16. 16. Contact TechJini Solutions Pvt Ltd No. 948, Second Floor, 24th Main, Gaayathri Chambers, J P Nagar 2nd Phase, Bangalore – 560078 India Phone: +91 80 41507899 Mobile: +91 97409 44338 Email: sales@techjini.com Website: www.techjini.com TechJini Confidential 16