ü Founded in 2013 by digital advertising industry veterans (Ex-Yahoo, Microsoft, Pubmatic/Komli)
ü Exclusive audience buying platform for display and video on web and mobile.
ü Largest multi-cultural marketing platform by reach.
ü Global reach and scale through integration to all major ad exchanges. 50 bil+ brand safe ad imps daily.
ü Over 50 Fortune-500 clients internationally
ü Locations: Bangalore, Mumbai, Pune IN. Greater NY, US.
Grow consumption of products and services via display
advertising led discovery, in a targeted, transparent and
Ad Networks Demand Side
burden/ not scalable
Large reach, low touch,
do it yourself
Limited reach, lack of
transparency/ black box
Large reach, high touch
service, aligned goals,
YOptima Platform Overview
• Demand Side Platform (DSP) + Data Management Platform (DMP) for Mobile and
Desktop across Banners, Video, In-app, Native and Interstitials.
• 50 B+ impression/day globally with integration into 35+ exchanges, 40+ data partners
• Inventory: 3 levels – Premium Branded, High Quality, Audience Access
• Marketing solutions: Brand advertising, Prospecting and Remarketing.
• Inventory quality: Leading Brand safety, Viewability, and Anti-fraud capabilities.
• Optimization capabilities: CTR, CPC, CPV, CPA, LTV
• Targeting: Audience Targeting, Geo, Hyperlocal – zip code/GPS, Demographics,
Keyword targeting, Retargeting.
• Audience DMP: Std. Audience Clusters, Custom Audiences, Look-alikes
Standard Display Video Mobile Web & App Native
IAB Verticals Domains & Apps Sub-domains Viewability
Zip codes &
Neighborhoods Point of Interest
Keywords Language, Browser OS, Device, Carrier Day part, Frequency,
Ethnicity Bluekai Cross Device
Custom Audience &
Targeting Levers in a Nutshell
1. Built for Prospecting - Audience DSP (Proprietary bidder and DMP) built for
performance on prospecting.
• Extend your reach beyond GDN. Largest NRI platform by reach
• “Audience First” approach and Customizability
• Imps level Reporting Analytics
1. Optimize Faster – Proprietary “PreTargeting" algos enable Site Discovery,
Audience Overlap and Audience Performance, even before you spend on media.
1. Flexible Pricing model – CPM, CPC/CPV, Dynamic spend with max CPC/CPV
2. Analytical Approach to Campaign Mgt. – Managed platform. Primarily analysts
and not ops resources. Team that has pioneered RTB in India.
3. Transparent - 100% reporting transparency and insights.
ü One of India’s leading real estate
portals was looking to attract Non –
Resident Indian consumers globally to
invest in properties across major
ü Online branding campaign was
launched to scale up display
prospecting and drive leads for site
Client & Campaign
ü YOptima targeted key markets (US,
UK, UAE and Singapore) targeting
cities with high NRI population.
ü 100% programmatic media execution
across ethnic Indian sites, branded
global sites targeting YOptima’s
proprietary NRI audience pool
overlapped with real estate
ü The campaign also ran on mobile web
and mobile apps inventory.
ü Reached 60% of the target NRI
population in markets of interest over a
6-week campaign and converted into an
always-on campaign subsequently.
ü Highest propensity to purchase from
consumers in UAE and Singapore, with
parenting sites and finance sites
emerging as primary drivers. Married
women emerging as significant influence
in the discovering and sampling stage.
ü The campaign drove actual sales with ROI
2x higher than offline channels.
Case Study: Leading Real Estate Portal
ü Client is the World’s leading
microprocessor company that
acquired leading anti-virus software
ü Campaign objective was to drive
awareness and promotion of the
enterprise software product suite
targeting CIOs/CTOs/IT managers in
Australia, and also sign them up for
promotional event in Sydney and
ü YOptima profiled existing audience
visiting the technology forum
managed by the client, to build their
behavioral profile and look-alikes.
ü Key strategies including remarketing
of the microsite built for the event,
targeting forum audience and also
ü YOptima also targeted business
districts housing big IT companies in
Australia, across desktop and mobile.
ü Targeted LinkedIn and Microsoft IT
audience as well.
ü YOptima drove higher reach and better
CPL than any other display channel
leveraged by the client, resulting into
continued seasonal campaigns.
ü The campaign drove reasonable numbers
of leads for the event (short term goal)
and also drove high engagement and
whitepaper downloads on the microsite.
ü The engaged audience on the microsite
was further targeted post-event to
promote antivirus product suite.
Business Case Study: Leading Antivirus Software Brand
ü One of India’s leading online furniture
retail brand wanted to use
programmatic to drive the next level
of scale beyond Google and Facebook
ü Holistic attribution model that would
consider branding impact and delayed
conversions given longer purchase
ü Multi-touch attribution model
including post-view visits over the next
7 days and visitors subsequently
converting over 2-4 weeks.
ü YOptima profiled existing visitors on
the site from visitors to product
viewers to cart-adds and sales
including value of sales transactions.
ü The PreTargeting pattern showed
strong purchase intent based on HNI
lifestyle and life-stage e.g. expecting
parents, people moving house.
ü Visitors from world news and
international travel showed highest
ARPU, identified based on content
ü Look-alikes of high value transactors.
ü The campaign drove 200% improvement
in ROI (measured by GMV of transactions
driven) compared to existing display
channels including GDN.
ü Results primarily attributed to improved
custom audience targeting and look-
ü Resulted into always-on business since
last six months.
Consumer Case Study: Leading Online Furniture Brand