Mobile Ads       Formats – Placement - Integration                Getting it RightNokia World 2011
Mobile App Developers         You will ‘APPIFY just about every interaction one can think of                        in our...
Why ?                               For making Money                   User Pays                      Ads Funded          ...
How ?         Develop your                                Global                               Deploy &                   ...
Ad Enabling Apps           1                2               3     Formats          Placement        Integration           ...
Ad Formats & Placement                 Embedded                  Standard         Brand                    Banner         ...
Ad Behaviour                                Ad Request       Ad Actions               Parameters                          ...
Ad Integration             Pre Development            Post Development                   Impact on User                   ...
Ad Format Performance              Format     Monetization         CTR        Avg. eCPM                                  S...
Global Monetization                                Ad Mediation                   Different networks are strong in differe...
AdWrapper TM                                             World’s SIMPLEST                                             Ad I...
10000+ Apps from Key Developers         Across the GlobeLeading Global Mobile Apps Ad Network
Reach us: info@vserv.mobiNokia World 2011
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Mobile Ads

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Mobile Ads

  1. 1. Mobile Ads Formats – Placement - Integration Getting it RightNokia World 2011
  2. 2. Mobile App Developers You will ‘APPIFY just about every interaction one can think of in our physical and digital worlds & Get everyone snacking on Mobile GamesNokia World 2011
  3. 3. Why ? For making Money User Pays Ads Funded Paid Download Sponsored Apps Freemium In App Purchases Ad Sales Try & Buy Ad Networks Subscriptions Mediation Ads Funded Monetization is a Meaningful Choice Now !Nokia World 2011
  4. 4. How ? Develop your Global Deploy & $ Ad enabled App Market Monetization 3 Steps to MonetisationNokia World 2011
  5. 5. Ad Enabling Apps 1 2 3 Formats Placement Integration With Content SDK Embedded At Transitions API Standard Automated Launch / Exit ToolNokia World 2011
  6. 6. Ad Formats & Placement Embedded Standard Brand Banner Sponsored Full Screen IntegratedNokia World 2011
  7. 7. Ad Behaviour Ad Request Ad Actions Parameters IMEI Within App Location Launch Browser Native Actions Device Features Ad Render e.g. Call or SMS Native UI Web UINokia World 2011
  8. 8. Ad Integration Pre Development Post Development Impact on User Experience Launch & Exit Ads Ad Behaviour Changes to App Features Automated Tools e.g. AdWrapperTM API or SDKNokia World 2011
  9. 9. Ad Format Performance Format Monetization CTR Avg. eCPM Standard With Content CPC 1~3% USD 0.2 Banners Transition CPC 4~7% USD 1.6 Full Screen Launch/Exit CPM or CPC 10~12% USD 5 Full Screen Embedded Brand Development Fees NA NA Sponsored Period based Costs NA NA Integrated CPM NA Propotionate to active user countNokia World 2011
  10. 10. Global Monetization Ad Mediation Different networks are strong in different geographies at different times Ad Networks Ad SalesNokia World 2011
  11. 11. AdWrapper TM World’s SIMPLEST Ad Integration Fill eCPM AppsNon Intrusive & Clutter free Ad formats > 90% ~$5 10K+  Create NEW premium inventory  Enable Ads in 1 Click, without coding  FREE Mediation across 30+ Ad Networks  FREE House Ads & App Analytics Global Ad Income from Day 1 from your Games & Apps
  12. 12. 10000+ Apps from Key Developers Across the GlobeLeading Global Mobile Apps Ad Network
  13. 13. Reach us: info@vserv.mobiNokia World 2011

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