BeThere

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  • BeThere

    1. 1. Redefining Mobile Advertising
    2. 2. An Undeniable Shift to MobileBy 2014, mobile internet should take over desktopinternet usage1) Facebook: over 50% of traffic now occurring on mobile devices.2) Twitter: 60% of traffic garnered on mobile.
    3. 3. A Medium Ripe for Disruption Effective CPM, Desktop vs. Time Spent by Consumers Mobile 2011 Ad Spend 43% 42% $3.50 26% 25% 22% 15% 11% 10% $0.75 7% 1% Mobile Mobile Desktop Radio TV Web PrintAdvertising hasn’t yet caught up to the eyeballs on Mobile
    4. 4. Mobile Advertising is Broken• Apps are not monetizing well• Banner ads are largely ignored and ineffective• Converting online (desktop) ad formats to mobile does not work
    5. 5. Mobile Ecosystem is Unique & Diverse Each App Type has specific characteristics: • User actions • Screen types • App content • UI/UX • App behavior1) Mobile has different user behaviors/experiences, use cases & screen constraints than traditional web2) App Types dictate Ad Formats
    6. 6. Ad Format is Highly Correlated with Monetization Potential Incumbent Ways • “One Size Fits All” • Same ad formats as desktop web • Ad content irrelevant to app Yet ad formats were not properly adapted to Mobile
    7. 7. An Ad Format’s Success is Tied to User Acceptance BeThere Approach • “Tailored Suit” • Mobile 1st Ad Formats • Fine matching of ad content to app BeThere delivers a set of innovative mobile ad formats that drive engagement
    8. 8. Our Recipe: Unveiled Ex: The Inputs Weather Channel App Weather Category App Screen Home Type Screen Ad Translucent Format Fade Rich 81 Degrees Targeting metadata Criteria Altamonte Springs 12:45pm EDT off mobile device Highest Yielding AdMobile Ad = [ Format ] + [ Placement ] + [ Content ] + [ User Action ]
    9. 9. BeThere is an Industry Multiplier $20.6 BeThere is a major catalyst for the explosive growth projected in mobile advertising $3.3 2011Mobile Ad Revenue (in $B) 2015
    10. 10. (User) Actions are Worth a Thousand $ BeThere supports 25 monetizable user actions across 5 major advertising verticals. Cost Per [_____]eCommerce Retail/Glocal App Installs Brand Social Media Awareness Engagement
    11. 11. Who We Are Paul Gassée — Co-Founder, CEO Entrepreneur-in-Residence, Benhamou Global Ventures Co-Founder, Director, Business Development, OurStory.com Jeff Schram — Co-Founder, VP Product Development Director, Online Marketing/Business Development, Local Getaways Director, Business Development, PaymentWall Jeff Spurgat — Co-Founder, Chief Technology Officer Software Manager, Motorola Co-Founder, Full Audio (Acquired by AOL) & Cruise Technologies Seth Socolow — VP Business Development Director of Business Development, JumpTap Executive Producer, SF, LA, & Chicago AppShowsSelect Investors Dali Kilani Seth Socolow Mark Schulze
    12. 12. Traction & Milestones Achievements • Initial Ad Trial generated 140% Uplift in CTR • Signed Term Sheet/Contract Phase with Major Mall Operator - Federal Realty (Stock Symbol: FRT, Mkt Cap = $6.9B, 2011 Rev> $500M) Q3 2012 Q4 2012 Q1 2013 Q2 2013 v1 (1st Ad Format) v2 (2nd Ad Format) v3 (3rd Ad Format) v4 (Ad Formats #4-7)SDK, Ad Server, Self- Ad Trials Major Publisher Trials Full Team Secured Serve Ad Portal Publisher Portal Prototype Complete
    13. 13. The Market Awaits...We’re raising our angel round• $300K in convertible debt to fund ad platform development & market trials• Minimum 6 months of runway at plan• Seed Funding targeted for Q1 2012Use of Proceeds• Ad Platform Buildout• Launch MVP• Business Development & Publisher Recruitment

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