2. The font used on the title for the album cover, is a bold
and clear title. This can attract the consumer’s eye from a
distance, and make them intrigued to the product. The
title also includes everything you need to know about the
album. That it is the ‘1st Annual Smoothie Award
Winners’ including best selling smooth jazz artists in
2003. All the text of the album is in a centre shot which
draws the consumer eye closer to the product.
The front cover is particularly interesting , as there isn't
any jazz artists shown on the front of the cover, so it
gives the consumer no indication on who is on the
album, until they read the track lists inside. However it
does show the different instruments that maybe included
in the songs.
The bright colours on the digipak
could suggest a happy nature to the
album, as all the colours are bright,
connoting happiness. The happiness
in the album could possibly mean
the lyrics to some of the songs have
happy subject meanings.
The colour of the album
has a light and dark pink on
the front, and onto the CD
it is a dark purple. It has not
followed the colouring onto
the disk, but it has followed
the background picture of
someone performing an
instrument. It has also
followed the similar text
font, it isn't as bold and big
as the album cover but it
keeps the same font.
The colouring follows from the
album cover onto the inside of the
disk holders, it has the same yellow,
dark pink and blue colour.
3. The font used on this digipak is interesting, as it doesn’t
traditionally go for the bold and stand out band name
title. It doesn’t also go for the middle centred title. It is
going for a more light title, the writing on album may be
a way to show the band/artist as the writing carries on
throughout the digipak.
The band’s name is also off centre, which may not appeal
the consumers eye straight away, unless they were
looking for exactly this. The title of the album is also
smaller than the band’s name so you have to be more
interested in the band to pick up the album.
The colour scheme on the digipak is very specific, it sticks to
the red and white scheme, which is probably what the
band/artist stick to.
The colour red continues from
the cover onto the CD. The
logo also continues from the
front cover.
The colour scheme of the carries on to the
back of the of the album.
The colour scheme continues, but this time it adds a
picture of a pair of hands holding red paint/blood,
this could mean that the album maybe a sad album
or a romantic album based on the colouring.
Unlike the title , the songs on the back
cover are faint, are unlikely to be seen
from a distance, this would make the
consumer go closer to pick up the album.
4. The back cover of the digipak
shows the songs included in
the album are in bold and
the songs stand out more.
This can possibly make the
customer more interested in
the album. The white writing
makes also makes the songs
stand out more, the black and
white writing go nicely
together on the orangey red background.
The CD in the digipak doesn’t
continue the colouring from the
front cover, this follows the idea of
roses and romance, this indicates
the album could be able romance
and a love album, basing all the
colours together this could be songs
about love but sad love songs.
However the white and red contrast
indicates the innocence
representation.
The background of the cover can also indicate love and
and/or happiness, but the dark writing can look like
the songs maybe sad or about something that is sad.
This shows you very
clearly who the artist
is of the album, when
people are looking for
the album it helps the
customers pick it up
straight away.
The album cover goes with the genre of Indie, the
studio shoot with the green screen background, if this
is a outside shoot, this fits in mostly with the indie pop
genre.
The album has stuck to the middle
third of the album this helps the artist
stands out more, however the album
title is small and not so well seen.
The colour scheme of the
album continues within the
fonts, the title of the album
is the same as the back
cover colour. The artist’s
name sticks with the white
font on the back and on the
CD. This album shows the
customer that the album
isnt for children, due to the
font looking professional
and isnt childish, this album
is probably ranged from
teenagers to young adults.
