The document discusses how the modern consumer is social by design and driven by social media. It notes that social media allows for real people to share their real identities and experiences with others. The rise of platforms like Facebook are changing how people interact and share information globally. Over 600 million people now use social networks daily and Facebook has over 800 million users worldwide. The document advocates that brands communicate through social channels by making their messages social and shareable in order to engage modern consumers.
How to Troubleshoot Apps for the Modern Connected Worker
Modern Consumer Social by Design
1. The Modern Consumer is
Social by Design
Sifiso Mazibuko
Facebook National Account Manager
Twitter: @SifisoMaz
2. Not sure, birth certificate got
Sifiso Mazibuko lost in the mail
Social media evangelist and
iKapa Lodumo recovering vegan
Can leap Webber braais in a single
@SifisoMaz bound
3. Web 1.0 was Commerce
Web 2.0 is People
- Ross Mayfield
4. Web 2.0 seems to be like Pink Floyd
lyrics: It can mean different things to
different people, depending upon the
your state of mind.
- Kevin Maney
34. Strong user engagement globally
Facebook is part of the daily routine for users
6+ hours 21 visits 57% Daily
(85% Return weekly)
Average hours Average visits Active users
per month per month log in daily
49. BOSS / HOW MANY FRIENDS DO YOU HAVE?
SECRETARY / 4.999 MY BOSS
BOSS / WOWW! OUR COMPETITORS HAVE ONLY 999!
BOSS / HOW LONG DID THIS TAKE?
SECRETARY / ONLY ONE MONTH MY BOSS!
BOSS / CAN YOU CREATE AND RUN OUR CO’S
PAGE?
SECRETARY / YES MY BOSS! GIVE ME 5
MINUTES.
the time it takes
to start your FB Page
Borrowed from Stefanos Karagos / Xplain.co
50. BUT OF COURSE HE HADN’T SEEN HER PERSONAL PAGE
Content
Her sexy photos from her
latest holiday
Audience
97% “hungry” men
18 - 35
51. AFTER 6 MONTHS
THE RESULT
555 LIKERS/FANS
CONTENT AUDIENCE
Bla, Bla, Bla Bla Who knows,
Bla, Bla Bla Who cares
Borrowed from Stefanos Karagos / Xplain.co
52. Facebook my ass!
NEXT TIME
MARKETING
MANAGER ASKED HIS
BOSS TO INVEST
$$$$ ON FACEBOOK
MARKETING
Borrowed from Stefanos Karagos / Xplain.co
58. Tampax Mother Nature (UK)
– Context:
• First P&G brand in the UK to invest in
engagement activity
• Leveraged quirky Mother Nature by allowing
her to communicate with Fans from her own
Facebook Page
– Strategy:
• UK Reach Block running Polls and Video
Commenting Ads
– Success:
• Over 100,000 Likes of the Page driven
• Over 20,000 entrants into the Gift’o’Matic
competition
60. Final considerations
1. Make it social.
“That’s what I do on the internet.”
2. Keep it simple.
“If I understand something, I’m more likely to try it.”
3. Create brand stories worth sharing.
“I share great stories with my friends on social networks”
4. Integrate.
“Consistent message across different platforms.”
61. “In times of change, learners inherit the Earth,
while the learned find themselves beautifully
equipped to deal with a world that no longer
exists.”
Eric Hoffer