Facebook: It's more than Social Media at SMWF

722 views

Published on

UK Sales Manager at Facebook David Parfect talks at Social Media World Forum Europe, 2011. (http://www.socialmedia-forum.com/europe/)

Published in: Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
722
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
12
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Facebook: It's more than Social Media at SMWF

  1. 1. Facebook: It’s more than justSocial Media.David Parfect - UK Sales ManagerMarch 2011 1
  2. 2. “Hyper Connectivity”PEOPLE MAY BE STARTING TO UNDERSTAND THAT WEARE ON A PATH TOWARD A MORE CONNECTED BUT THE REAL WORLD,QUESTION IS WHAT ISPOSSIBLE IN A WORLD WITH ALL THESE CONNECTIONS?WHAT NEW SERVICES AND INDUSTRIES CANNOW EXIST? WHAT INDUSTRIES WILL BE DISRUPTED? WHAT SOCIAL CHANGE IS NOW POSSIBLE? WHATKNOWLEDGE WILL EMERGE FROM ALL OF THIS INFORMATION?
  3. 3. 600 Million 50% Return 200 MillionUsers Daily via Mobile
  4. 4. Facebook users in the U.K.Source: Facebook internal data, Worldwide, January 2011
  5. 5. Comparable Audience Volumes > = 14M+ Episode 1 World Cup Final Daily reach in UK 13M 13M
  6. 6. U.K. demographic breakdown Gender Age 13-17 13% 35+ Male 34% Female 18-24 51% 49% 27% 25-34 26%Source: Facebook internal data, Worldwide, January 2011
  7. 7. Real People. Real Identities.
  8. 8. The web is being rebuilt around people Browse Search Discover 90’s 00’s 10’s
  9. 9. Shopping is reorganising around people Amazon Groupon
  10. 10. Product development is beingreorganised around people
  11. 11. Marketing is beingreorganised around people
  12. 12. People & Brands order my world
  13. 13. Word of Mouth Marketing…
  14. 14. Word of Mouth at ScaleWord of Mouth Marketing… At Scale
  15. 15. Ads with social context are twice aseffective 1.6x lift in brand recall 2x VS lift in message awareness 4x Meg Griffing Sloan, Becca Foy and 14 other friends like Heineken lift in purchase intent
  16. 16. 16
  17. 17. Social Context further drives branduplift Facebook population x Friends of fans 60M friends x Fan base My friend likes this brand 500K fans Ads with friends US data
  18. 18. Social by Design: Mental model• Reach • Connect• Target • Converse• Amplify • Share• Ads with • Pages Friends • Build • Sell • Service • Platform
  19. 19. Brands in Progress: BT
  20. 20. Brands in Progress: Heinz
  21. 21. Brands in Progress: Diageo Offline ROI: 5:1 ROI in Nielsen NetEffects
  22. 22. Social by Design Photos: 5B/month Source: Facebook, Mashable
  23. 23. Zynga’s FarmVille Source: Facebook, Mashable
  24. 24. Brands’ identity
  25. 25. Don’t… 1...create a Facebook Page unless you have something (interesting) to say2…think in campaigns – it’s about long term relationship marketing3…have a “social media” strategy. Develop a marketing strategy and make that social4…think that the story stops with fans – that’s where the story start5…only think about facebook.com – about Facebook as a platform / technology
  26. 26. Using pages as content ‘channel’ Extending their TV campaign to a Facebook audience
  27. 27. Shreddies Knitting Nanas Increasingly brands are connecting the TV marketing campaign
  28. 28. Lynx Personal Integration Lynx (Fallen Angel)
  29. 29. Disney Toy Story 3 150,000+ Likes in 1st weekend, over 100,000 Polls taken, 80,000+ video plays
  30. 30. Innovations
  31. 31. Social Commerce • Increased traffic to websites • Add Social functionality • Connect sites to Facebook Over 3 million sites have now installed Social Plugins driving on average +20% more traffic
  32. 32. Levi’s Friend Store
  33. 33. Amazon U.S. – ‘My Amazon’
  34. 34. Facebook Mobile Over 10m mobile Facebook users in UK
  35. 35. Check In Deals• Check In to stores & receive offers• Businesses can claim their location Pages• Create brand new locations
  36. 36. Alton Towers – Driving 5,200 people totheir theme Park Ads driving to page Event Ads promoting the free day – over 7,000 RSVP’s
  37. 37. Facebook creditsa virtual currency - Universally accepted across all applications - Virtual goods only - Safe and secure - Seamlessly integrated into our platform
  38. 38. Milestones core apps news feed & open sign up facebook connect placesthe beginning mobile open platform social plug-ins2004 2006 2008 2011
  39. 39. How far we’ve come (2011)
  40. 40. Thank You 42

×