Shareable Content

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I tend -- in my highly specialised line of work -- to concentrate on the channel, and not the content. My interest is mainly in the technology and psychology of social media marketing.

That said, here are a few things that I've picked up along the way...

Published in: Business

Shareable Content

  1. SHAREABLECONTENT(A LIMITED REVIEW)
  2. HELLO MY NAME IS @MEDIACZAR
  3. THE VALUE IS YOU CAN TALKWITH THEM. THEY TELL YOUTHINGS THAT ARE IMPORTANTFOR YOUR BUSINESS ANDBRANDSMUHTAR KENTCEO THE COCA-COLA COMPANY
  4. WHAT ARETHEY SAYING?
  5. HARNESSINGSLACKTIVISM& F.U.D.
  6. HOLD ON AMO…
  7. NO-ONE LIKES MR PEDANTIC
  8. SELF-DELUSION
  9. “PINK COKE” POSTS PER HOUR OVER 144 HOURS 30 JOHN POSTS 25 AROUND NOW AUSTIN POSTS 20 AROUND NOW 15 10 5 0 Oct 02 Oct 03 Oct 04 Oct 05 Oct 06 Oct 07 Oct 08
  10. I WANT SOME OF THIS VIRAL MAGIC
  11. BUT MOST CONTENT NEVER GOES VIRAL
  12. MAKE SOMETHING BEAUTIFUL (THEN CROSS YOUR FINGERS)
  13. AGENCIES HAVE BEEN MAKINGCONTENT FOR 100 YEARS THATTARGETS INDIVIDUALS, BUT THESOCIAL WEB REQUIRES AD CREATIVEBE RE-ENVISIONED FOR SHARINGAMONG GROUPS.JONAH PERETTIFOUNDER & CEO BUZZFEED
  14. SOME TACTICAL OBSERVATIONS LET SOCIAL MEDIA CUES DEFINE CONTENT MAKE IT ABOUT THEM, NOT YOU COMBINE SHARING WITH SELF-INTEREST
  15. LET SOCIAL MEDIA CUES DEFINE CONTENT
  16. NEWS HOOKING: WHY WAS THE iPHONE 5 A “THING”?
  17. CLICKS ON 10 @HUFFINGTONPOST LINKS, 2011-09-05 iPhone 5 Twitter Pixar PRO TIP: iPad TRY ADDING + TO SHORT Amazon LINKS TO Teachers SEE CLICK Cheney DATA Astronomy Rick Perry Mubarak
  18. “BIG NICHE” MEME-HOOKING
  19. WILL ITBLEND?
  20. TOYOTA TACOMA: LEEROYJENKINS (OCTOBER 2007)1.75 M VIEWS ON USER REPOSTS
  21. ÉSPRIT DELESCALIER
  22. SOCIAL MEDIA CUES DEFINE CONTENT JOURNALISTS SOCIAL EXPLOIT NICHE INTERESTS HOP ON MEMES RESPONDING BEATS OWNING
  23. MAKE IT ABOUT THEM, NOT YOU
  24. MASLOW’S HIERARCHY OF NEEDS
  25. HUMANITY’S ULTIMATE GOAL IS A SENSE OF PERSONAL MEANING AND IMMORTALITY. FAILING THAT, A PERSONALISED NUMBER PLATE WILL DO.
  26. OFFICE MAX:ELF YOURSELF (XMAS 2006)36 million visits in 5 weeks.Still running 6 years later.
  27. INTEL:MUSEUM OF ME (MAY 2011)1 million visits in 5 days. No mediasupport.
  28. MY FEW SECONDS OF FAMEAS A SOCIAL OBJECT (2012)
  29. MAKE IT ABOUT THEM POWERED BY FACEBOOK DON’T REQUIRE FANS SPREAD THROUGH NEWSFEED TARGET EGO NEEDS
  30. COMBINE SHARING WITH SELF-INTEREST
  31. EXTRINSIC VALUE IS USUALLYTHE WORST OPTION “SHOP A FRIEND FOR A FIVER”
  32. INNOVATIVE THUNDER:PAY WITH A TWEET (2010)Where we used to offer content orvalue in return for an email address or alike……we can now ask for a share orendorsement to the users socialnetworks.
  33. VOLKSWAGEN BRAZIL:TWITTER ZOOM (2010)VW hides tickets to Planeta Terra musicfestival around cityLocations of the tickets marked on aGoogle Map-powered campaign siteZoom in by tweeting #foxatplanetaterraHashtag trends for 4 days
  34. TOYOTA FJ CRUISER:LIKE MY RIDE (MARCH 2011)
  35. SOCIAL NORMS ARE WRAPPEDUP IN OUR SOCIAL NATUREAND OUR NEED FORCOMMUNITY. THEY AREUSUALLY WARM AND FUZZY.INSTANT PAYBACKS ARE NOTREQUIREDDAN ARIELYBEHAVIOURAL ECONOMIST
  36. ASOS: EXCLUSIVE SALEPREVIEW (JUNE 2011)ASOS creates a virtual queue to entertheir online Summer Sale.Users can jump places in the queue byrecruiting their friends.27K fans join queue on day 1ASOS generate over 500K store visits
  37. FALSE SCARCITYCREATES VALUE SOCIAL ACTIONS REINFORCE VALUE
  38. SOCIAL MARKETINGGENIUS
  39. REWARD SHARING AVOID ONE-TO-ONE THINKING FIND (OR CREATE) VALUE AVOID EXTRINSIC VALUE EXPLOIT SOCIAL NORMS
  40. VERY QUICK RECAP LET SOCIAL MEDIA CUES DEFINE CONTENT MAKE IT ABOUT THEM, NOT YOU COMBINE SHARING WITH SELF-INTEREST
  41. KTHXBAI 451,043 PEOPLE LIKE THIS

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