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Break Down the Content Barriers of Social Networks

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2011 Mashable Media Summit presentation by Michael Lazerow, Founder and CEO, Buddy Media

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Break Down the Content Barriers of Social Networks

  1. 1. BREAK DOWN THE CONTENT BARRIERSOF SOCIAL NETWORKSUSING SOCIAL STRATEGIES TO LET YOUR CONTENTRUN FREE AND INCREASE WEB SITE TRAFFIC ANDREVENUES BY AT LEAST 12.89%BY MICHAEL LAZEROW (TWITTER: @LAZEROW)NOVEMBER 4, 2011 1
  2. 2. “I GET IT. I NEED TOBE ON THEFACEBOOK THING.” -EDWARD R. MURROW, 1957 2
  3. 3. WE ALL AGREE.EVEN MASHABLE! 3
  4. 4. 850M ACTIVE USERSSource: Facebook 4
  5. 5. 50% LOG ON DAILYSource: Facebook 5
  6. 6. 4X SUPER BOWL!4X SUPER BOWL! 6
  7. 7. 12B LIKES AND COMMENTS MONTHLY (US, EST.)Source: Facebook 7
  8. 8. 1B MORE THAN # OF 4X SUPER BOWL! GOOGLE SEARCHESSource of Google #s: ComScore Aug 11 Search Engine Ranking. FB assumes 20% Likes/Comments from US 8
  9. 9. 31% OF DISPLAY AD IMPRESSIONS IN USSource: comScore May 2011 9
  10. 10. BIGGER THAN THE ENTIREINTERNET IN 2004, THEYEAR FB LAUNCHED Source: http://royal.pingdom.com/2011/10/05/facebook-now-as-big- 10 as-the-entire-internet-was-in-2004/
  11. 11. PRIORITY SOCIAL MEDIAPLATFORMS FOR BRANDSSource: Booz & Co., Buddy Media Report. http://bddy.me/oS3WJf 11
  12. 12. WE ALL AGREE THATWE NEED TO BE ONFACEBOOK, RIGHT? 12
  13. 13. BUT IS IT TRUE? 13
  14. 14. WELL, KINDA. 14
  15. 15. AD IMPRESSIONS Facebook, 3 0% Rest of the Web, 70% 15
  16. 16. TIME SPENT Facebook 16% Rest of the Web 84% 16
  17. 17. SO YES, YOU NEED TO BEON FACEBOOK. 17
  18. 18. BUT THAT ALONE WON’TMAXIMIZE TRAFFICGROWTH AND REVENUES. 18
  19. 19. PAST 2 YEARS HAS FOCUSED ON THIS! FacebookRest of the 16% Web 84% 19
  20. 20. Facebook Rest of the 16% Web 84%WE NOW NEED TOFOCUS ON THIS! 20
  21. 21. INTRODUCING, FOR THEFIRST TIME IN THE HISTORYOF MANKIND … 21
  22. 22. 3 STRATEGIES TO GROWTRAFFIC & REVENUE BY12.89% (OR MORE!) 22
  23. 23. 1. SET UP AND OPTIMIZEYOUR SOCIAL PRESENCES 23
  24. 24. http://www.bivingsreport.com/2011/top-ten-most-engaging-magazines-on-facebook/ 24
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  34. 34. Despite 6.5X # of fans, Starbucksonly gets 2.6X more engagement. 34
  35. 35. 2. SOCIALIZE ALLCONTENT TO ELIMINATEDEAD ENDS 35
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  48. 48. SMALL SOCIAL HOOKSDRIVE A TON OF TRAFFIC • 43,336 VOTES • 50% SHARE • 150 FRIENDS EACH • POTENTIAL REACH OF 3.25M NEW VISITORS • AND 2 VISITORS PER SHARE EQUALS 43,336 NEW VISITORS! 48
  49. 49. 3. USE SOCIAL TO MAKEMONEY TODAY 49
  50. 50. THE FACEBOOK EFFECTSOURCE: NIELSEN & PEJ RESEARCH/ SIZE OF BUBBLES REPRESENT TOTAL TRAFFIC FROM FACBEOOK 50FOR EACH SITE. MAY 2011.
  51. 51. ELIMINATE THE SILOES 51
  52. 52. ELIMINATE THE SILOES 52
  53. 53. ELIMINATE THE SILOES 53
  54. 54. ELIMINATE THE SILOES 54
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  60. 60. SOCIAL COMMERCE 60
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  62. 62. No social integration! 62
  63. 63. INTEGRATION SMART! 63
  64. 64. HEARST: ONE OUT OF FOURSUBSCRIPTIONS COMEFROM WEBSITE 64
  65. 65. AMERICAN EAGLE FOUND THATFACEBOOK REFERREDVISITORS SPENT AN AVERAGEOF 57% MORE MONEY THANNON-FACEBOOK REFERREDVISITORS 65
  66. 66. SHOEDAZZLE REPORTED THATFACEBOOK-CONNECTED USERS50% MORE LIKELY TO MAKEREPEAT PURCHASES EVERYMONTH THAN AVERAGESHOPPERS 66
  67. 67. TICKETMASTER.COM ISGENERATING $5.30 OF DIRECTTICKET SALES FROM EACHSHARE A USER MAKES TOFACEBOOK 67
  68. 68. THE QUESTION YOU NEED TOANSWER IS SIMPLE. 68
  69. 69. HOW CAN SOCIAL HELP IMPROVEEVERY KPI I’M TRACKING? 69
  70. 70. THE ANSWER IS TO BRING SOCIALTO EVERYTHING YOU DO, RATHERTHAN LOOKING AT SOCIALSEPERATELY. 70
  71. 71. - INCREASE TRAFFIC- INCREASE ENGAGEMENT- INCREASE SUBSCRIPTIONS- SELL MORE SPONSORSHIPS- INCREASE COMMERCE ACTIVITY 71
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  73. 73. THANK YOU!Michael LazerowCEO, Buddy Mediae: michael@buddymedia.comTwitter: @lazerow 73

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