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Unleashing The Tribe: small passionate communities
- EWAN MCINTOSH.COM BLOG CLIENT EDU.BLOGS.COM TIPPERARY INSTITUTE, 2008
- UNLEASHING THE TRIBE EWAN MCINTOSH.COM BLOG CLIENT EDU.BLOGS.COM TIPPERARY INSTITUTE, 2008
- Ordinary tools, extraordinary effects
- The technology itself is not transformative. It’s school, the pedagogy, that is transformative Tanya Byron
- Tools don’t get socially interesting until they get technologically boring Clay Shirky
- Ordinary tools, extraordinary effects Change happens when people feel HSBC Student Bank Charges comfortable using technology in their daily lives
- 90% 15-25 year olds have visited their socal network in the past month
- 3rd biggest country in the world: MySpace
- When we call something intuitive we often mean familiar Esther Dyson
- PhDs: Dissertation or YouTube?
- Johnny Lee Head Tracking with a Wii
- Johnny Lee Head Tracking with a Wii
- Johnny Lee Head Tracking with a Wii
- Johnny Lee Head Tracking with a Wii
- Helping the barely motivated become activists
- 113m blogs tracked by Technorati.com
- 2 /sec new blogs every second
- 17.5 new blog posts every second
- Helping the barely motivated become activists We can do things for strangers at The Bebo Boomers low enough cost to Making the remarkable easy make that behaviour attractive. (Flickr, Google Earth, Flickrfly)
- The Bebo Boomers
- The Bebo Boomers
- How many ‘friends’ do you really have? The Roman Legion Goretex Dunbar’s Law
- My 481 bestest friends
- Persistence - everything (-one): Google, Facebook
- Persistence - everything (-one): Google, Facebook Searchability - ‘everything is miscellaneous’: Flickr
- Persistence - everything (-one): Google, Facebook Searchability - ‘everything is miscellaneous’: Flickr Replicability - we encourage copy and paste: ‘Embed’ codes and Bluetooth - technically easy: JumpCut - legally allowed: CC
- Persistence - everything (-one): Google, Facebook Searchability - ‘everything is miscellaneous’: Flickr Replicability - we encourage copy and paste: ‘Embed’ codes and Bluetooth - technically easy: JumpCut - legally allowed: CC Invisible audiences - friends and contacts - “the former audience” danah boyd
- Mobility, shared awareness
- Mobile: 2.5 billion mobile phone users (versus 1.1 b internet users) | 59% in developing countries | 500m new mobile phone users | 25% in China and India | 43% of South Koreans access mobile broadband internet every month | 436,000 discarded in USA every day
- “Shared awareness” You don’t have to ‘part of’ a group Flashmobs to be part of something bigger. Dodgeball Twitter communities
- “Shared awareness” It’s not about sheer scale Dodgeball & Twitter communities Leipzig, The Berlin Wall, Ice-cream Columbia, Vista
- Participation culture
- Participation culture
- Secret Spaces Mobile, SMS, IM
- Secret Spaces Mobile, SMS, IM Group Spaces Bebo, Facebook, Tagged, etc
- Secret Spaces Mobile, SMS, IM Group Spaces Bebo, Facebook, Tagged, etc Publishing Spaces Livejournal, Blogger, Flickr, Photobucket, etc
- Secret Spaces Mobile, SMS, IM Group Spaces Bebo, Facebook, Tagged, etc Publishing Spaces Livejournal, Blogger, Flickr, Photobucket, etc Performing Spaces Second Life, World of Warcraft, Home, etc
- Secret Spaces Mobile, SMS, IM Group Spaces Bebo, Facebook, Tagged, etc Publishing Spaces Livejournal, Blogger, Flickr, Photobucket, etc Performing Spaces Second Life, World of Warcraft, Home, etc Participation Spaces Marches, Meetings, Markets, Events etc
- Secret Spaces Mobile, SMS, IM Group Spaces Bebo, Facebook, Tagged, etc Publishing Spaces Livejournal, Blogger, Flickr, Photobucket, etc Performing Spaces Second Life, World of Warcraft, Home, etc Participation Spaces Marches, Meetings, Markets, Events etc Watching Spaces Television, Gigs, Theatre, etc
- We’re all below average
- We’re all “below average” users Power-Law Distribution Quick tour of Flickr
- Power Law Distribution
- Power Law Distribution
- #1 Contributor: 238 photos Power Law Distribution
- #1 Contributor: 238 photos #2 Contributor: 158 photos Power Law Distribution
- #1 Contributor: 238 photos #2 Contributor: 158 photos Average: 26 Power Law Distribution
- #1 Contributor: 238 photos #2 Contributor: 158 photos Average: 26 Median: 11 Power Law Distribution
- #1 Contributor: 238 photos #2 Contributor: 158 photos Average: 26 Median: 11 Mode: 1 Power Law Distribution
- What (simple) tools help you How can you create a What changes would you be remarkable? “shared awareness”? make to get small passionate groups creating themselves?
- What (simple) tools help you How can you create a What changes would you be remarkable? “shared awareness”? make to get small passionate groups creating themselves?
- What (simple) tools help you How can you create a What changes would you be remarkable? “shared awareness”? make to get small passionate groups creating themselves?
- What (simple) tools help you How can you create a What changes would you be remarkable? “shared awareness”? make to get small passionate groups creating themselves?