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EWAN MCINTOSH.COM
BLOG                   CLIENT
       EDU.BLOGS.COM            TIPPERARY INSTITUTE, 2008
UNLEASHING
        THE TRIBE
  EWAN MCINTOSH.COM
BLOG                   CLIENT
       EDU.BLOGS.COM            TIPPERARY INSTITUTE, 2008
Ordinary tools, extraordinary effects
The technology itself is
not transformative.
It’s school, the pedagogy,
that is transformative
                  Tanya Byron
Tools don’t get
socially interesting
until they get
technologically boring
                     Clay Shirky
Ordinary tools, extraordinary effects

Change happens when people feel                     HSBC Student Bank Charges
comfortable using technology in their daily lives
90%  15-25 year olds have visited
their socal network in the past month
3rd
biggest country in the world: MySpace
When we call something intuitive
we often mean familiar
                     Esther Dyson
PhDs: Dissertation or YouTube?
Johnny Lee Head Tracking with a Wii
Johnny Lee Head Tracking with a Wii
Johnny Lee Head Tracking with a Wii
Johnny Lee Head Tracking with a Wii
Helping the barely motivated become activists
113m
blogs tracked by Technorati.com
2            /sec




new blogs every second
17.5
new blog posts every second
Helping the barely motivated become activists

  We can do things for strangers at   The Bebo Boomers
  low enough cost to                  Making the remarkable easy
  make that behaviour attractive.      (Flickr, Google Earth, Flickrfly)
The Bebo Boomers
The Bebo Boomers
How many ‘friends’ do you really have?

                       The Roman Legion
                       Goretex
                       Dunbar’s Law
My 481
bestest
friends
Persistence
	 - everything (-one): Google, Facebook
Persistence
	 - everything (-one): Google, Facebook
Searchability

 - ‘everything is miscellaneous’: Flickr
Persistence
	 - everything (-one): Google, Facebook
Searchability

 - ‘everything is miscellaneous’: Flickr
Replicability

 - we encourage copy and paste: ‘Embed’ codes
	 	 and Bluetooth
	 - technically easy: JumpCut
	 - legally allowed: CC
Persistence
	 - everything (-one): Google, Facebook
Searchability

 - ‘everything is miscellaneous’: Flickr
Replicability

 - we encourage copy and paste: ‘Embed’ codes
	 	 and Bluetooth
	 - technically easy: JumpCut
	 - legally allowed: CC
Invisible audiences
	 - friends and contacts

 - “the former audience”
                                     danah boyd
Mobility, shared awareness
Mobile: 2.5 billion mobile phone users (versus 1.1 b internet users) | 59% in developing countries |
500m new mobile phone users | 25% in China and India |
43% of South Koreans access mobile broadband internet every month | 436,000 discarded in USA every day
“Shared awareness”
You don’t have to ‘part of’ a group   Flashmobs
to be part of something bigger.       Dodgeball
                                      Twitter communities
“Shared awareness”
It’s not about sheer scale   Dodgeball & Twitter communities
                             Leipzig, The Berlin Wall, Ice-cream
                             Columbia, Vista
Participation
  culture
Participation
  culture
Secret Spaces
    Mobile, SMS, IM
Secret Spaces
                                  Mobile, SMS, IM


Group Spaces
Bebo, Facebook, Tagged, etc
Secret Spaces
                                        Mobile, SMS, IM


Group Spaces
Bebo, Facebook, Tagged, etc


                        Publishing Spaces
           Livejournal, Blogger, Flickr, Photobucket, etc
Secret Spaces
                                        Mobile, SMS, IM


Group Spaces
Bebo, Facebook, Tagged, etc


                         Publishing Spaces
           Livejournal, Blogger, Flickr, Photobucket, etc


Performing Spaces
Second Life, World of Warcraft, Home, etc
Secret Spaces
                                        Mobile, SMS, IM


Group Spaces
Bebo, Facebook, Tagged, etc


                         Publishing Spaces
           Livejournal, Blogger, Flickr, Photobucket, etc


Performing Spaces
Second Life, World of Warcraft, Home, etc


                     Participation Spaces
                 Marches, Meetings, Markets, Events etc
Secret Spaces
                                         Mobile, SMS, IM


Group Spaces
Bebo, Facebook, Tagged, etc


                          Publishing Spaces
            Livejournal, Blogger, Flickr, Photobucket, etc


Performing Spaces
Second Life, World of Warcraft, Home, etc


                      Participation Spaces
                  Marches, Meetings, Markets, Events etc


Watching Spaces
Television, Gigs, Theatre, etc
We’re all below average
We’re all “below average” users
Power-Law Distribution   Quick tour of Flickr
Power Law Distribution
Power Law Distribution
#1 Contributor: 238 photos




Power Law Distribution
#1 Contributor: 238 photos



 #2 Contributor: 158 photos




Power Law Distribution
#1 Contributor: 238 photos



 #2 Contributor: 158 photos



         Average: 26




Power Law Distribution
#1 Contributor: 238 photos



 #2 Contributor: 158 photos



         Average: 26
                       Median: 11




Power Law Distribution
#1 Contributor: 238 photos



 #2 Contributor: 158 photos



         Average: 26
                       Median: 11
                                    Mode: 1




Power Law Distribution
What (simple) tools help you   How can you create a   What changes would you
be remarkable?                 “shared awareness”?    make to get small passionate
                                                      groups creating themselves?
What (simple) tools help you   How can you create a   What changes would you
be remarkable?                 “shared awareness”?    make to get small passionate
                                                      groups creating themselves?
What (simple) tools help you   How can you create a   What changes would you
be remarkable?                 “shared awareness”?    make to get small passionate
                                                      groups creating themselves?
What (simple) tools help you   How can you create a   What changes would you
be remarkable?                 “shared awareness”?    make to get small passionate
                                                      groups creating themselves?

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