Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Defensive Strategies in Strategic Management - Karim Virani

4,882 views

Published on

Presentation on Defensive Strategies in Strategic Management

Published in: Business
  • Be the first to comment

Defensive Strategies in Strategic Management - Karim Virani

  1. 1. Presenter : Karim Virani
  2. 2.  Defensive strategies are management tools that can be used to fend off an attack from a potential competitor Understanding Strategy
  3. 3.  Approaches to Defensive Strategy Active Approach Aimed at Blocking Competitors Passive Approach New Product Innovation Company Expansion Reconnect with old Customers
  4. 4.  Advantages of Defensive Strategy Increasing your marketing and advertising Typically less risk-laden than offensive strategies Enhance the value of your products or services.
  5. 5.  Disadvantages to Defensive Strategy Business does not understand its target market. Innovation and product development.
  6. 6.  Creating a strong defensive strategy requires deep planned out thinking and a distinct set of activities.  Programs that make no sense as growth initiatives might be highly effective defensive tactics.  Focusing on growth is good but companies should prioritize defensive strategy; when the core business struggles it is almost impossible to support growth programs.  Any defensive strategy you employ should be balanced with a long- term strategy for growing your business …. Defense matters most. Conclusion

×