2. Topic Name: Managing Strategy and
Strategy Planning
Presented By: Lighting Sunshine
Tabassum Islam Anika
BBA2102023073
Fazlul Karim
BBA210202360
FARIHA ZAMAN TANHA
BBA2102023027
3. Strategy :
-A comprehensive plan for accomplishing an organization’s goal.
Strategic Management :
-Strategic management is the process of setting goals, procedures, and
objectives in order to make a company or organization more competitive
and a way of approaching business opportunities and challenges.
Effective Strategy :
-Strategic effectiveness is an organization's ability to set the right goals
and consistently achieve them.
The Nature Of Strategic Management
4. Strategy
Distinctive Competence: An Organizational strength possessed by
only a small number of competing firms.
Scope: The scope of a strategy specifies the range of markets in which
an organization will compete.
Resource Deployment: The primary goal of a well-structured
resource deployment process is to optimize the utilization of resources
across the organization.
Distinctive
competence Scope
Resource
Deployment
5. Business Level Strategy: Business level strategy is the strategic
planning and implementation activities that occur to set and steer the
direction of an individual business unit. These activities will generally
include gaining a competitive advantage and creating customer value in the
business unit’s specific market.
Corporate Level Strategy: A corporate-level strategy is a multi-
level plan used by the leaders of companies and organizations to define,
outline, and reach their business direction and objectives.
Types Of Strategic Alternatives
Business level
strategies
Corporate Level
Strategies
6. Strategy Formulation and Implementation
Strategy Formulation: Strategy Formulation is an analytical process of
selecting the best suitable course of action to meet the organizational
objectives and vision.
Strategy Implementation: Strategy implementation is the process of turning
plans into action to reach the desired outcome.
Deliberate Strategy: Deliberate strategy is one that arises from conscious, thoughtful,
and organized action on the part of a business and its leadership. It helps to implement
specific goals.
Emergent Strategy: An emergent strategy is one that arises from unplanned
actions and initiatives within an organization.
7. Using SWOT Analysis to Formula Strategy
S-Strengths
W-Weakness
O-Opportunities
T- Threats
An organization’s fundamental purpose or mission:
SWOT Analysis
External Analysis
Opportunities
Internal Analysis
Strengths
Avoid weakness
Neutralize its
threats
8. Evaluating an Organization’s Strengths: A
skill or capability that enables an
organization to conceive of and implement
its strategies.
Common Strengths: A skill or capability held by
numerous competing firms.
Strategic Imitation: The practice of duplicating
another organization’s distinctive competence
and thereby implementing a valuable strategy.
Sustained competitive advantages: A
competitive advantage that exists after all
attempts of imitation have creased.
9. Evaluating An Organization's weakness
Weaknesses stop an organization from performing at its optimum level.
They are areas where the business needs to improve to remain competitive:
a weak brand, higher-than-average turnover, high levels of debt, an inadequate supply
chain, or lack of capital.
Evaluating An Organization’s opportunities
An area in the environment that is exploited and
May generate higher performance.
Evaluating An Organizations threats
An area in the environment that increase the difficulty
Of an organization achieving higher performance.
10. Identify and describe various alternative
approaches to corporate-level strategy
formulation.
What is Strategy?
A strategy refers to an organization's long-term goals and how it plans to
reach them.
Let's review the different types of corporate-level strategies that we can employ:
Diversification
Diversification is when you notice that you need to change the market you're
operating in. Moving into new markets allows you to create new business
opportunities with clients. It can give you the chance to build a long-lasting
relationship linked to the execution and satisfaction of the products and services
you render. If you have enough capital, you can try rebranding on shifting your
services to a new target audience eager to try a new product.
11. Forward or backward integration
Forward integration is when you take the position of a company that served a previous
role in your supply chain. And Backward integration means that you start in the supply
chain business and you move to be a supplier of goods and services. You may have to
produce more products to adapt to the change in your business.
Horizontal integration
Horizontal integration happens when a business merges with another in the same vertical.
If you merge with another company, you'll need to make sure you have the operational
capacity to handle the merger and work with new employees eager to learn your process
and how they differ from the company you acquired.
Profit
This strategy is only dedicated to having more capital to spend once you take out your
expenses. You may need to reduce costs or expenses, selling investments like stocks and
bonds, increase the price of services you sell to your customer based and cutting back on
non-essential services.
Turnaround
Turnaround refers to increasing the effectiveness of existing products, so you can sell more
more of them. This may require you to boost your testing processes.
12. Liquidation
Liquidation is the final option you can take if you own a company. You'll make this
move after you exhausted all options to increase the profits of your business.
Concentration
Concentration is an expansion strategy approach that adds more market shares to the
industry you're operating in. It's viewed as a high-reward strategy because of the
market demand for the industry you're getting involved in.
Investigation
The investigation is the process of testing expansion. You'll know which strategy to
move forward with after you decide to prioritize your performance or readjust the
scope of your business.
No change
Lastly, no change is often correlated with your stability strategy. It's important to
highlight where you need to upgrade your product to ensure usage and brand loyalty
from consumers.
13. Implementing Corporate-Level
Strategies
• Corporate-level strategy focuses on how organizations manage their operations
across multiple business and markets. The most important corporate strategy
decisions that organizations need to make concerns the type and degree of
corporate diversification.
• There are various ways that a firm can implement their corporate diversification
strategy. These are:
1. Internal development:
Internal development means the company develops and launches the new business
themselves. To do this, the firm should have a strong entrepreneurial orientation, as this
implementation method is the same process as starting a new business. A firm may
select this method if they have sufficient resources and capabilities within the firm or
can hire the expertise and knowledge to develop this new business unit and achieve the
marketing and sales required to be successful.
14. 2. Strategic Alliance:
Strategic Alliance A firm might implement their corporate strategy by working
with another firm, even if that firm is a competitor. A strategic alliance is a
mutually beneficial relationship between two organizations.
3. Strategic Alliance:
Joint Venture Similar to a strategic alliance, two or more companies form a
joint venture when they “birth” a third company, and the joint venture
partners are shared owners of the new firm. With a joint venture, a new
company is
4. Mergers and Acquisitions:
Mergers and Acquisitions A common method for firms to diversify is through
mergers and acquisitions. A merger is between two companies of similar size
and are less common. Acquisitions occur when one company buys another.
Typically, a larger company acquires a smaller one. Mergers and acquisitions
(M & A) may occur between competitors, which reduces the competition in
the market.
15. INTERNATIONAL & GLOBAL STRATEGIES
Developing international & global
strategy.
Strategic alternatives for
international business.
Global strategy : the 3rd alternative
philosophy available for internal firms.
Transnational strategy : the transnational
corporation attempts to combine the
benefits of global scale efficiencies ,such as
those pursued by global corporation .
International strategy: A firm using a transnational
strategy seeks a middle ground between a multi-domestic strategy
and a global strategy
Global efficiencies: they can capture
location efficiencies by locating their
facilities.
Worldwide learning: these operating
environment may also contribute to
organization learning.
16. FORMULATING BUSINESS-LEVEL
STRATEGIES
A of frameworks have been developed for
identifying the major strategic alternatives
that organizations should consider when
choosing their business – level strategies .
MICHEAL PORTER
Cost leadership
strategy
Differentiation
strategy
Focused strategy
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17. Cost leadership strategy
Attempts to gain a competitive advantage by reducing its costs of competing firms. By keeping-
costs low.
The organization sells low prices and profit
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18. Focus strategy
A strategy in which an organization concentrates on a specific regional market
,product line .or group of buyers
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19. Differentiation
19
A company may use creative
advertising, distinctive product
features, higher quality, better
performance, exceptional
service or new technology to
achieve a product being
perceived as unique
differentiation strategy therefore
rely largely on customer loyalty.
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20. Implement business-level strategies
Differentiation and cost leadership can each be implemented thought basic organizations function
.
1.Differentitsion strategy
2.Overall cost leadership strategy
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21. Implementation miles and snow’s
strategy
No organization would purposefully choose to implement a reactor strategy .
Prospector strategy
Defender strategy
Analyzer strategy
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22. So, That’s all of our presentation.
Thanks for your kind patience. If
you have any questions please,
free to ask me. Thank you all,
Thank you once again.
