Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
   Frontal Attack   Flank attack   Encirclement attack   Bypass Attack   Guerilla attack
   Direct head assault   Used rarely and Expensive   Focused on same product line    ,price, promotion etc   Intensive...
   Market relatively homogeneous   Brand equity low   Products are poorly differentiated   Competitor has less resourc...
   Attack the enemy at the weakest point or    blind spots i.e. flank   Attack not necessarily be by launching a new    ...
   Combination of frontal and flank attack   Attacks the strengths and weakness    simultaneously   Must have superior ...
   By diversifying into unrelated products or    markets neglected by the leader   Could overtake the leader by using ne...
   By launching small, intermittent hit-and-run    attacks to harass and destabilize the leader   making small attacks i...
Offensive attack strategy
Offensive attack strategy
Offensive attack strategy
Offensive attack strategy
Offensive attack strategy
Offensive attack strategy
Upcoming SlideShare
Loading in …5
×
Upcoming SlideShare
Defensive and offensive strategies
Next
Download to read offline and view in fullscreen.

8

Share

Download to read offline

Offensive attack strategy

Download to read offline

this presentation is all about the different types of Attack strategy by the attacker company toward the other company in the corporate.

Related Books

Free with a 30 day trial from Scribd

See all

Offensive attack strategy

  1. 1.  Frontal Attack Flank attack Encirclement attack Bypass Attack Guerilla attack
  2. 2.  Direct head assault Used rarely and Expensive Focused on same product line ,price, promotion etc Intensive advertising and developing new product Focused on competitor’s strength than weakness Fire power(quality, advertisement, price, services, sales etc..)
  3. 3.  Market relatively homogeneous Brand equity low Products are poorly differentiated Competitor has less resources Customer loyalty is low
  4. 4.  Attack the enemy at the weakest point or blind spots i.e. flank Attack not necessarily be by launching a new product Target competitor must not be aware of the research the launching of the product
  5. 5.  Combination of frontal and flank attack Attacks the strengths and weakness simultaneously Must have superior resources Attacker must have strong product resource Attacker must have decentralized organized structure
  6. 6.  By diversifying into unrelated products or markets neglected by the leader Could overtake the leader by using new technologies Diversifying the products.
  7. 7.  By launching small, intermittent hit-and-run attacks to harass and destabilize the leader making small attacks in different locations attacks take several forms Less ambitious in scope attacks take place in several forms The aim is to destabilize the competitor by small attacks
  • manishmonu4

    Aug. 7, 2018
  • RanjeetDhole

    Jan. 25, 2017
  • sozib93

    Jul. 18, 2016
  • georgeantwan9

    Jul. 16, 2016
  • ZarKyiMin

    Mar. 5, 2016
  • mthembunozie9

    Oct. 11, 2015
  • Amatrago

    Apr. 28, 2015
  • krshubhamcse

    Oct. 26, 2014

this presentation is all about the different types of Attack strategy by the attacker company toward the other company in the corporate.

Views

Total views

21,000

On Slideshare

0

From embeds

0

Number of embeds

3

Actions

Downloads

484

Shares

0

Comments

0

Likes

8

×