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United way social media plan august 2011

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Beth Kanter
Beth Kanter
TechnologyNews & Politics
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Voices of the BlogUnited Way Worldwide August 19, 2011
2 Reinventing the BlogWhy the change? Current Blog ,[object Object]
Content is unilateral, heavy on announcements and little room for engagement
“One size fits all” user experienceNew Blog – Directly Feeds United Way Facebook Page ,[object Object]
Users subscribe to authors or topics they follow
Better integration with social media
Improved cultural relevancy and content delivery,[object Object]
Cultivate communities around various issues and topics
Create culture within United Way supporters

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