Social Media With a Strategy - Nonprofits and Religious Organizations


Published on

In "Social Media With a Strategy", Michael Hoffman will cover the fundamentals of social media, what the major tools are, and how they affect your organizational approach to engagement. Using real life case studies and best practices, he'll demonstrate how your organization can equip its members to become brand ambassadors online, how your staff can share news and events using compelling new media, and how you can turn your education and advocacy campaigns into online movements.

More info:

Published in: Education
  • Quite informative...
    Are you sure you want to  Yes  No
    Your message goes here
  • One thing every current and potential church member carries is a cellphone. Text messaging has become the norm in everyday life so why not implement mobile marketing to attract and keep members. Potential members can text to find out more information. Current mebers can be sent reminders of special events or topic of particular sermons. Further, texting allows members to ask questions in real time during a gathering and still allow them to remain anonymous. We have helped many religious organizations implement Mobile (including some of the largest churches in the country)and response rates have been truly impressive. Text have a 90%+ read rate vs 10% for email. If you would like to discuss further, please feel free to call us at 888-808-6274 or visit us at Thanks. -Gary-
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide
  • 01/20/10
  • 01/20/10
  • Social Media With a Strategy - Nonprofits and Religious Organizations

    1. 1. With a Strategy Prepared for RCC Presented by Michael Hoffman, CEO, See3 | | @Michael_hoffman Social Media
    2. 2. Today’s Plan <ul><li>About See3 </li></ul><ul><li>The Big Picture </li></ul><ul><li>Crafting a Social Media Strategy </li></ul><ul><li>The Tools </li></ul><ul><li>Faith Based Examples </li></ul><ul><li>Discussion </li></ul>
    3. 3. See3 Communications <ul><li>Interactive communications agency for nonprofits and causes specializing in video, web, and outreach </li></ul><ul><li>Results-driven online strategies </li></ul><ul><li>Believe in technology and media to help organizations reach their goals </li></ul>
    4. 8. Don’t Panic!
    5. 10. &quot;I had a pastor ask me a month ago, 'Can you still have a real relationship online? If you mean, can I get a hug, then the answer is no. You can type bracket hug, of course, but that's not the same. But if you mean, can I engage with people? Can I build community? Then the answer is yes, as long as you're willing to be open and honest.&quot; Anthony Coppedge , author of The Reason Your Church Must Twitter
    6. 11. Social Media Is Not About Technology…
    7. 12. Social Media Is About <ul><li>Building Relationships </li></ul><ul><li>Telling a Story </li></ul><ul><li>Listening </li></ul><ul><li>Showing Transparency </li></ul><ul><li>Being Accountable </li></ul>
    8. 14. Why You Use Social Media <ul><li>Monitor your issue and competitors </li></ul><ul><li>Find new stakeholders and build a following </li></ul><ul><li>Help members stay connected </li></ul><ul><li>Promote publications, events, and staff </li></ul><ul><li>Raise awareness, stimulate discussion </li></ul><ul><li>Advocate and fundraise </li></ul>
    9. 16. Planning Your Strategy <ul><li>What are your goals? </li></ul><ul><li>Who are you trying to reach? </li></ul><ul><li>What tools do you need to use? </li></ul><ul><li>Do you need extra staff and/or resources? </li></ul><ul><li>How will you measure success? </li></ul>
    10. 17. Measuring Impact <ul><li>Volume </li></ul><ul><ul><li># of fans, followers, views, hits </li></ul></ul><ul><li>Engagement </li></ul><ul><ul><li>comments, time spent on site, RTs, shares, blog mentions </li></ul></ul><ul><li>Actions </li></ul><ul><ul><li>donations, sales, event attendees, signatures, sign-ups </li></ul></ul>
    11. 19. Visit :
    12. 20. Visit :
    13. 21. <ul><li>Personal social network </li></ul><ul><li>Set up fan page for your organization </li></ul><ul><li>Share updates, photos, videos, links </li></ul><ul><li>Ability to run local, targeted ads </li></ul>
    14. 22. Ways to Use Facebook: <ul><li>Create fan page for your organization or your issue </li></ul><ul><li>Share links or videos from gatherings or trips – or related topics </li></ul><ul><li>Organize an event and invite Friends/Fans </li></ul><ul><li>Create a targeted ad to extend your audience or publicize your event </li></ul>
    15. 26. <ul><li>“ Micro-blogging” – 140 characters </li></ul><ul><li>Share updates, news, links, promotions </li></ul><ul><li>Build a “following” and “follow” other users - good for high profile personality </li></ul><ul><li>Stay updated on industry trends & news </li></ul>
    16. 27. Ways to Use Twitter: <ul><li>Use Twitter Search ( ) to find people discussing your issue </li></ul><ul><li>Monitor news using Tweetdeck or Hootsuite </li></ul><ul><li>Determine your best content by tracking clicks (use a URL shortener such as or </li></ul>
    17. 30. <ul><li>Build a personal or organizational “Channel” </li></ul><ul><li>Upload and view online videos </li></ul><ul><li>Popular search engine </li></ul>
    18. 31. Ways to Use YouTube: <ul><li>Promote an event with a simple slideshow </li></ul><ul><li>Get members of your org on camera </li></ul><ul><li>Show your supporters behind-the-scenes videos </li></ul><ul><li>Host a weekly vlog (video blog) </li></ul><ul><li>Curate videos on a topic using playlists </li></ul><ul><li>Embed your and other videos on your site </li></ul>
    19. 32. Great Cameras Under $200 Kodak zi8 Flip Mino HD
    20. 33. The Nonprofit Program <ul><li>Increased branding capabilities </li></ul><ul><ul><li>HTML channel banner </li></ul></ul><ul><ul><li>Branded side column image </li></ul></ul><ul><li>Ability to receive donations using Google Checkout </li></ul><ul><li>Ability to add Call to Action overlay and externally linkable annotations </li></ul>
    21. 34. <ul><li>Blogging platform </li></ul><ul><li>Post thoughts, updates, photos regarding your work </li></ul><ul><li>Manage discussion through comments features </li></ul>
    22. 35. Ways to Use Blogs: <ul><li>Share thoughts and news from your organization (one personal view, organizational view, multiple views, guest views) </li></ul><ul><li>Tell a deeper story about a topic </li></ul><ul><li>Use as your main website! Easy CMS system </li></ul>
    23. 37. Bread for the World – Social Media Goals <ul><li>Expand and strengthen Bread’s advocacy work for poor and hungry people </li></ul><ul><li>Expand our membership </li></ul><ul><li>Better communicate with existing members and target audiences </li></ul><ul><li>Strengthen our relationships with our members </li></ul><ul><li>Fulfill our mission to end hunger here and abroad </li></ul>
    24. 38. Bread for the World - Guidelines <ul><li>Establish a Bread presence wherever target audiences or constituencies already congregate online. </li></ul><ul><li>Ensure that once we establish our presence in a social media site, it will be updated regularly according to the conventions of each site. </li></ul><ul><li>Be flexible as we encourage experimentation and testing of new social media tools </li></ul>
    25. 39. Bread for the World - Guidelines <ul><li>Encourage Bread staff and supporters to use social media and Web 2.0 tools. </li></ul><ul><li>Provide training/resources to Bread staff. </li></ul><ul><li>Whenever possible, we will be supportive of social media sites initiated by Bread’s grassroots. </li></ul><ul><li>We will endeavor to ensure consistency of messages and actions across all media platforms. </li></ul>
    26. 41. Our Jewish Community <ul><li> was launched on September 1, 2008 abd has reached 26,000 individuals in 50 U.S. states and in 130 countries </li></ul><ul><li>Stream and archive services, holidays, conversations and integrate with Facebook Live - encourage conversation </li></ul><ul><li>Twitter and blog managed by Rabbi Baum leader </li></ul>
    27. 42. Visit :
    28. 44. Our Jewish Community <ul><li>“ Rabbi Baum finds that many of her congregants </li></ul><ul><li>prefer to express concerns and ask questions online </li></ul><ul><li>rather than in person, and that online events can </li></ul><ul><li>connect people who otherwise wouldn’t partake in the </li></ul><ul><li>community.” </li></ul>
    29. 45. Interfaith Youth Core <ul><li>“ Bridge Builders”: closed network community using Ning ( white label social network platform) </li></ul><ul><li>Members share videos that inspire them as well as clips from recent events </li></ul><ul><li>Members have access to resources from the Interfaith Youth Core </li></ul><ul><li>Blog posts provide a space for members to explain their reasons for serving and talk about teaching children about peace. </li></ul>
    30. 46. Visit :
    31. 47. More Tools to Explore
    32. 48. Visit :
    33. 49. Visit :
    34. 50. Visit :
    35. 51. Visit :
    36. 52. Visit :
    37. 53. Visit :
    38. 54. 5 Takeaways <ul><li>Find out where your audience is already online - don’t be afraid to ask them! </li></ul><ul><li>Staff your social media presence smartly (task force, social media manager) </li></ul><ul><li>Write a social media policy </li></ul><ul><li>Don’t forget to listen </li></ul><ul><li>Go deep, not wide </li></ul>
    39. 55. Discussion Michael Hoffman <ul><li>Email: [email_address] </li></ul><ul><li>Twitter: @Michael_Hoffman </li></ul><ul><li>Phone: 773-784-7333 </li></ul><ul><li>The slidedeck and links will be available after this session at </li></ul>
    40. 56. Photo Credits <ul><li>Audience in 3D Glasses - Diamond Geyser </li></ul><ul><li>Encyclopedias - Stewart Butterfield </li></ul><ul><li>Hammer - Austin Camera Guy All photographs licensed under Creative Commons </li></ul>