http://beth.typepad.com/beths_blog/2009/07/professional-learning-and-the-social-web-whats-your-routine.html

1. Deeper DiveListening and Engagement for Program Officers Beth Kanter Scholar in Residence, Packard Foundation BETA VERSION

2. Flickr photo by netdance

3. Agenda 1:00-1:45 How nonprofits are listeningExample from Catherine England Translation: What might listening look like from the lens of a program officer’s work? What value does listening (even on a minima level) bring to your work? 1:45-2:30 Listening SkillsExercise: Keyword Share PairListening ToolsSetting up a listening post – live experiment2:30-2:50 Strategies for EngagementTechniquesTranslation: What is the value of engaging after listening for a program officer? 2:50-3:00Reflection: One small thing you can put into practice?

4. Listening is research, monitoring and tracking through social media channels. Listening is linked to goals and is used to inform strategy. Listening and engagement go hand in hand.

5. Observe and sift through qualitative data like a Primatologist

7. A homeless person isn’t someone you pass on your way into a fancy restaurant

8. Listening with Twitter Search

9. Twitter As Focus Group

10. Source: Nina Simonhttp://museumtwo.blogspot.com

11. Source: Nina Simonhttp://museumtwo.blogspot.com

12. Source: Nina Simonhttp://museumtwo.blogspot.com

13. They think the people who work at the Smithsonian are cool Source: Nina Simonhttp://museumtwo.blogspot.com

14. Source: Nina Simonhttp://museumtwo.blogspot.com

15. Source: Nina Simonhttp://museumtwo.blogspot.com

16. If you were a staff person at the Smithsonian, how might you use this information?

17. How is the Packard Foundation listening to inform communications strategy for the foundation as a whole?

20. You Don’t Have to Be Joey Chestnut to Listen Effectively

22. Time for scanning and summarizing

23. Commitment to making it a habit?

25. Other nonprofit names in your space

26. Program, services, and event names

27. CEO or well-known personalities associated with your organization

28. Other nonprofits with similar program names

29. Your brand or tagline

30. URLs for your blog, web site, online community

32. Make Some Choices

33. Use A RSS Reader Avoiding Information Overload Set up aside a small block of time to read your feeds everyday Clean house often, RSS subscriptions tend to pile up Don't feel like you have to read every post on every blog, use the "Mark Read" option

34. What’s the Best Thing About RSS? Not here

38. What about following philanthropy or foundation blogs or Twitter? Do your grantees have blogs or on Twitter? Would it be useful to read? RSS makes that easy … http://www.flickr.com/photos/brettlider/

39. Just read one or two that link to the many, add as you go

40. http://pndblog.typepad.com/pndblog/ http://philanthropy.com/giveandtake/

41. Let’s take a look

43. Your Ego Feeds Persistent Searches: A few live demos Most overwhelming part is set upYou don’t have to be Joey Chestnut: Fewer keywords, fewer sourcesUse to find grantees Put into folders in your reader http://socialmedia-listening.wikispaces.com/Primer+Part+3

44. Engagement Having a conversation with people on the social web How nonprofits are using it: Relationship building, program improvement, feedback, crowdsourcing ideas Leads to mobilization, action, etc Goes hand in hand with listening

45. First project was a listening project over three years ago People were talking and they needed to listen At first, felt like going to war, but changed internal perception of social media

46. Listen: Monitor, Compile, Distribute

47. Influencer complaining … Customer service issue Relationship building Staff determines comments or tweets that need response

52. Happy Ending! Givewell uses Network for Good - nearly $70,000 raised

53. Listens for keywords “pro bono” “volunteer”

54. Think like your audience “It is important to connect with people based on their interests (I will sometimes search twitter for "kids outside" and then compliment them on giving their kids a green hour!) ” Danielle Brigida

55. Crowdsourcing the Institution’s Strategic Vision

57. Participation Tools

59. Valid client complaint

60. If information is incorrect

61. If you have something of value to offer

62. Trolls

63. Competitors

65. Queen of Commenting

69. What’s holding you back?

70. What do you need to move forward?