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Social Media & Email Marketing Overview


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Overview of various social media platforms, including suggestions for managing your SM presence. Overview of email marketing, including a tour of MailChimp features.

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Social Media & Email Marketing Overview

  1. 1. Janette Leslie Pamela
  2. 2. Agenda <ul><li>Introduction </li></ul><ul><li>Forms of Social Media </li></ul><ul><li>Social Media audiences </li></ul><ul><li>Best Practices in using each Social Media </li></ul><ul><li>Additional Social Media platforms </li></ul><ul><li>Getting started </li></ul><ul><li>Local Resources </li></ul>
  3. 4. 3 Most Common Social Media Mistakes <ul><li>Thinking that the audience is the same on different SM platforms </li></ul><ul><li>Not creating a strategy to mix SM with other types of marketing </li></ul><ul><li>Not devoting the proper resources to SM </li></ul>
  4. 5. Common Forms of Social Media <ul><li>Facebook Personal Profile and/or Fan Page </li></ul><ul><li>LinkedIn </li></ul><ul><li>Twitter </li></ul><ul><li>Ning </li></ul><ul><li>YouTube </li></ul><ul><li>Blogs </li></ul>
  5. 6. Who’s on Each Social Media Platform <ul><li>Facebook Page - broad demographics from millenials to boomers; large population of women aged 40+; more casual </li></ul><ul><li>LinkedIn - professionals </li></ul><ul><li>Twitter – slightly more women then men, low & middle income </li></ul><ul><li>Ning – Very diverse, avg. age 18-34 </li></ul><ul><li>YouTube – 50% of users 20 year old or younger </li></ul>
  6. 7. Getting the Most Bang from Your Facebook Page <ul><li>Set a schedule to post regularly with GREAT content </li></ul><ul><li>Add personality – be human </li></ul><ul><li>Create an engaging business or organization page </li></ul><ul><ul><li>Videos, Photos </li></ul></ul><ul><ul><li>Discussions, Articles, Information </li></ul></ul><ul><ul><li>Offer expertise, give to receive </li></ul></ul><ul><li>Review your insights and analytics and make changes accordingly </li></ul>
  7. 8. 7 Powerful tips for Using LinkedIn <ul><li>Target contacts regularly </li></ul><ul><li>Use your Profile as a destination </li></ul><ul><li>Connect with New Contacts in Groups and Answers </li></ul><ul><li>Respond to “Answers” </li></ul><ul><li>Join Groups that match your interests and skills </li></ul><ul><li>Research potential for advanced searches </li></ul><ul><li>Update and Engage Frequently </li></ul>
  8. 9. 9 Quick Ways to Start Tweeting <ul><li>Start a profile, follow some people and LISTEN </li></ul><ul><li>Follow people back that follow you </li></ul><ul><li>Retweet others tweets with a comment </li></ul><ul><li>Send out tweets that have good information </li></ul><ul><li>Use a link shortener </li></ul><ul><li>Solve a problem or fill a need for your followers </li></ul><ul><li>Use search to find people and topics you want to follow </li></ul><ul><li>Use the @mention </li></ul><ul><li>Use # for keyword searches </li></ul>
  9. 10. What is Ning and How to Use it <ul><li>It is low-cost community building web platform that is user friendly and easy to setup. </li></ul><ul><li>Networks created on Ning can have sections for videos, photos, chat, music, groups, events, forums, and blogs. </li></ul><ul><li>Members of your network have their own profile pages, can make friends, send them messages, get email notifications, update status, and install third party apps — basically anything you’d expect from a modern social network. </li></ul><ul><li>Build your own community around a specific niche </li></ul>
  10. 11. Why Blog? <ul><li>Blogging has been called the perfect small business marketing tool </li></ul><ul><li>Gives your business the power to be constantly and consistently found in search </li></ul><ul><li>Blogging empowers people to respond </li></ul><ul><li>Blog = Personal Brand - it's your channel to get your message out </li></ul><ul><li>Wordpress, Posterous, Blogger, Tumblr or SquareSpace </li></ul><ul><li>Set a routine for posting, write about what you know with personality! </li></ul>
  11. 12. YouTube for Business Marketing <ul><li>YouTube provides a free, easy way to host video </li></ul><ul><li>Embed your YouTube videos on your site or blog </li></ul><ul><li>Record executive presentations </li></ul><ul><li>Training and help videos </li></ul><ul><li>Make a video about a new product </li></ul><ul><li>Make a video about your company </li></ul><ul><li>Get creative – use humor – use music </li></ul><ul><li>Create your own YouTube channel and customize it </li></ul><ul><li>Tag your videos with keywords so they can be found </li></ul>
  12. 13. Other Social Media Channels to Consider <ul><li>Newsletters </li></ul><ul><li>FourSquare </li></ul><ul><li>Blog Talk Radio </li></ul><ul><li>Digg or Diigo </li></ul><ul><li>Tumblr </li></ul><ul><li>Skype </li></ul><ul><li>Vimeo </li></ul>
  13. 14. Get Started Without Being Overwhelmed <ul><li>Pick one Social Media tool to get started </li></ul><ul><li>Use a SM Dashboard </li></ul><ul><li>Copy what your friends are doing </li></ul><ul><li>YouTube has thousands of videos about every social media tool and topic, watch a few! </li></ul><ul><li>Make it part of your overall marketing strategy </li></ul><ul><li>Hire a consultant to help you </li></ul>
  14. 15. Local Resources <ul><li>Fellow EG3 members </li></ul><ul><li>New Media Dayton </li></ul><ul><li>Dayton Creative Syndicate </li></ul><ul><li>IABC - Dayton </li></ul><ul><li>PRSA - Dayton </li></ul><ul><li>AAF – Dayton </li></ul><ul><li>Sinclair classes and seminars </li></ul><ul><li>Other organizations hold conferences and seminars </li></ul>
  15. 16. A simple guide to keeping in touch
  16. 17. Current Status <ul><li>Are you using email newsletters? </li></ul><ul><li>How has your newsletter helped you? </li></ul><ul><li>Are you using a third-party email service? </li></ul><ul><li>What issues do you have? </li></ul>
  17. 18. Outlook vs. 3 rd -Party Service <ul><li>Why use a 3 rd -party provider ? </li></ul><ul><ul><li>More than pretty templates </li></ul></ul><ul><ul><li>List management </li></ul></ul><ul><ul><li>Autoresponders </li></ul></ul><ul><ul><li>A-B Testing </li></ul></ul><ul><ul><li>Reports </li></ul></ul><ul><ul><li>CAN-SPAM compliance </li></ul></ul>
  18. 19. CAN-SPAM <ul><li>Controlling the Assault of Non-Solicited Pornography and Marketing </li></ul><ul><li>Does not apply to: </li></ul><ul><ul><li>Personal messages </li></ul></ul><ul><ul><li>Transactional messages </li></ul></ul><ul><ul><li>Non-commercial messages </li></ul></ul><ul><ul><li>SMS (texting) </li></ul></ul><ul><li>Includes messages to cell phones and pagers from internet address with domain name </li></ul>
  19. 20. Freddy is Your Friend
  20. 21. Welcome to MailChimp!
  21. 22. Pricing 2000 Email addresses. 12,000 Emails per month. Free. FOREVER.
  22. 23. If you need more… <ul><li>High volume discounts </li></ul><ul><li>Non-profit discounts </li></ul><ul><li>Pay as you go </li></ul>
  23. 24. Sign-Up is Simple…
  24. 25. Get Started
  25. 26. Freddy Makes it Easy!
  26. 27. Dashboard
  27. 28. Campaigns
  28. 29. Mailing Lists
  29. 30. Reports
  30. 31. Autoresponders
  31. 32. Extras
  32. 33. <ul><li>Great graphics may never be seen </li></ul><ul><li>Filling the space </li></ul><ul><ul><li>Industry trends </li></ul></ul><ul><ul><li>Book/product reviews </li></ul></ul><ul><ul><li>Tips, advice, case studies </li></ul></ul><ul><ul><li>Polls </li></ul></ul><ul><ul><li>Guest writers </li></ul></ul><ul><ul><li>Publishing schedule </li></ul></ul><ul><li>Poor response rates </li></ul>Hints and Tips
  33. 35. <ul><li>Janette Dywasuk [email_address] </li></ul><ul><li>Dr. Pamela Ellis [email_address] </li></ul><ul><li>Leslie Marsh [email_address] </li></ul>