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PBS Presentation - Final Presentation
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PBS Presentation - Final Presentation
1.
Meet Jane Social Media:
Simple Starters for PBS Stations by Beth Kanter, Beth’s Blog
2.
She’s worked in
the field for a very long time
3.
And her tools
have changed over the years
4.
Why?
5.
She understands the
real truths of raising money …..
6.
Stories that tug
at the heart strings
7.
Donor loyalty
8.
Show me the
money!
9.
Who, Not What
10.
11.
12.
13.
14.
15.
16.
17.
Jane, we need
a social media strategy and plan by the end of the week!
18.
I need to
do some research …
19.
Future donors!
20.
Flickr
Facebook What are you working on?
21.
Twitter!
22.
That’s the dumbest thing
I’ve ever heard it ..
23.
24.
I need an
easy way to get a grip on this! Fast!
25.
Stories that tug
at the heart strings
26.
Watercooler conversations (mediated
by photos) 1) I share my pics -> -> with you ---> -->You share your pics -> ---> with him Source: Slideshare by Rashmi Sinha
27.
Social Features
28.
29.
30.
And it isn’t
just about doggy photos
31.
32.
33.
34.
35.
36.
Social Networking
37.
Social Networks: First
Generation 1) I am linked to -> -> to you --->You are linked to her -> -> to her… Source: Slideshare by Rashmi Sinha
38.
39.
Now I know all these people!
40.
41.
42.
43.
44.
45.
46.
47.
“Over 14,000 profile
views in 3 weeks. 500 NEW signups to email list from MySpace”
48.
Social Networks, a
good thing …
49.
No time?
50.
No time?
51.
52.
53.
Dip in or
Stay Hyper Connected
54.
How Used?
55.
56.
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61.
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63.
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65.
66.
I love Twitter!
67.
My Perspective
Presence Content in many places RSS Powered network Sharing photos, bookmarks, videos, and more Conversations Fundraising
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