3. Agenda 3:15-3:30 Icebreaker 3:30-4:15 Social Media Tools Overview by Beth Kanter Mobile: What/How by Katrin Verclas 4:15-4:45 Small Group Activity 4:45-5:00 Full Group Laser Out Report Reflection
4. What’s your burning question? Find someone in the room you don’t know Share it Twitter style! (140 characters is the length of a headline) “ ReTweet” three times
9. Brand in control One way / Delivering a message Repeating the message Focused on the brand Educating Organization creates content Audience in control Two way / Being a part of a conversation Adapting the message/ beta Focused on the audience / Adding value Influencing, involving User created content / Co-creation Traditional Media Social Media Source: Slide 10 from " What's Next In Media ?" by Neil Perkin Understand the Difference
11. Social Media: Strategy Blocks Crawl ………..……Walk …….…….. Run ……..…………….Fly l Generate Buzz Share Story Listen Participate Community Building & Social Networking
12. acticaches Listen Participate Community Building & Social Networking Generate Buzz Less Time More time 10hr 15hr 20hr Tool Selection Matching your tools with your social approaches Share Story
16. Listen: Monitor, Compile, Distribute I took an American Red Cross class I thought was less than satisfactory. […] The local chapter director. called me to talk about it honestly. They care about me and they’re willing to go the extra mile. I am now significantly more likely to take another class than I was before.” - Blogger
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19. Relationship building Customer service issue Influencer complaining … Staff determines comments or tweets that need response
57. Share Pair Share Pair Squared How may you use any of these tools to reach your objectives? What's holding you back? What do you need to know or do before or have? What is the first step you will take when you are back at the office?
